A decade ago, experts predicted that we'd be buying all of our food online by now, and even though there are some quickly growing players in grocery delivery (FreshDirect, AmazonFresh), grocery stores and supermarkets continue to thrive. Supermarket Guru Phil Lempert has been analyzing consumer culture and the grocery industry for more than 20 years, and he has a very clear vision for where grocery stores are headed: smaller spaces with a more curated selection and, for god's sake, no bulky paper towels (because we'll be ordering all the boring stuff via subscription). Increasingly interactive phones and smart carts will expand customized, in-store advertising in a way that enhances the shopping experience rather than interrupt it, and the use of e-coupons will grow, but only if grocers and manufacturers can cooperate. Improved packaging will keep food safer and consumers (and food processors) informed about what's inside, where it came from and where it's going.

1. GROCERY WARS:
The Future of Buying Food
Addie Broyles
Phil Lempert

2. What’s in the bottle?

3. Market Share Projections 2013-
2018Source: Willard Bishop
• Decreases 2.9
• 36.2% Share
Traditional
Grocery
• Increases 1.1
• 40.1% Share
Nontraditional
Grocery
• Increases 1.1
• 16% Share
C-Store
• Increases 0.9
• 2.1% Share
Fresh Format
• Increases 0.5
• 3.0% Share
Dollar Stores

4. What will it be like in 2025?
All Mobile?
More Fresh?
More Artisan?
More Expensive?
More Delivered?

5. The Supermarket
opportunity!
Smaller Stores
•50,000 sq. ft. to 15-
20,000
Less Assortment
•40,000 SKUs to
20,000
More service
•Chefs, RDs, Butchers,
Fish Mongers &
Sommeliers
A new type of food
store that combines
fresh, authenticity,
prepared foods, on
site services (beer
gardens, catering,
nutritional guidance)
and becomes a hub
for the community

6. Today there
are as many
Millennials as
Boomers…
and they are
leading the
food trends

7. Millennials are passionate
Food raves
Food trucks
High college debt
Low-paying jobs
Living at home
Generation “child-free”
Connection, conversation & community

8. Trends to watch…
Grazing Golden Agers & Snacking
Smoked Everything
Fermented Foods
“Craft” Foods
Gen Z: The New Chefs
New Nutrition Label
Grocerants
Instant Delivery

9. The Checkout Experience

12. Grocery
Delivery
 Still in infancy
 What impact
will Google
Express &
Uber have?
 How does
“ePayment”
play out?

15. Local

16. LOCAL

17. How far can “local” go?

18. Think
“bio-regions”
Nature has already
defined the regions
for what crops and
livestock grow best
in which climates
throughout the
United States
Are we listening?

22. “Ultimate in Local”

23. The Grocerant

30. Smart Labels

31. How
Confusing??
 Front of
package
labeling
 New DGA
&“Nutritional
Facts”
 Role of Retail
Dietitians

35. Shhh…You Are Being Tracked
Watched

37. The future…
Cater…
to health & wellness
Create…
a WOW experience
Celebrate…
food, preparation, taste

38. @broylesa @PhilLempert