The best marketing strategy to drive consumers to action- AIDA- Attention, Interest, Desire, Action

1. How To Drive Action-
Oriented Marketing

2. Developed by American advertising and sales pioneer E. St. Elmo Lewis, the AIDA model
stands for Attention, Interest, Desire, and Action.
It represents the sequential steps in a consumer's journey from first becoming aware of a
product or service to eventually taking action, such as making a purchase.
AIDA Model
Attention Interest Desire Action
How To Drive Action-Oriented Marketing

3. Grabbing the consumer's attention is the
first step in any marketing campaign. This
can be achieved through eye-catching ads,
headlines, or compelling content.
Once attention is captured, the goal is to
pique the consumer's interest by
highlighting the product's benefits and
value.
Building desire involves convincing the
consumer that the product or service will
fulfill their needs or solve their problems.
Finally, the aim is to prompt the consumer
to take action, such as making a purchase,
signing up, or requesting more
information.
HOW IT HELPS
Attention Interest
Desire Action

4. Apple generated buzz and attention with
ads and product teasers.
Detailed product features, sleek design,
and new technology generated interest.
Apple positioned the iPhone as a must-
have gadget, creating desire among
consumers.
Customers were encouraged to pre-order
or visit Apple stores for purchase.
EXAMPLE: IPHONE LAUNCH
Attention Interest
Desire Action

5. The iconic slogan and powerful athletes
garnered attention
Nike showcased athletes' stories and
determination, building interest.
Consumers aspired to be like the athletes
they admired.
Customers purchased Nike products to
embrace the brand's values.
EXAMPLE: NIKE'S "JUST DO IT"
Attention Interest
Desire Action

6. Amazon promoted Prime Day with
extensive advertising.
Exclusive deals, limited-time offers and
End-of-Day sales piqued interest.
The urgency to grab discounted items
created desire among consumers.
Customers were prompted to sign up for
Prime memberships and make purchases.
EXAMPLE: AMAZON'S PRIME DAY EVENT
Attention Interest
Desire Action

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