This award ceremony will bring new vibes of luxury. It will bring 101 luxury brands and personalities competing under one roof. They will be from various product line of the luxury segment. They will be rewarded for their remarkable contribution in the world of luxury. They have a history of struggle in their respective fields. They made luxury the style of living. They brought opulence to its peak. The luxury leaders and luxury brands will be recognized for their great achievements at both national and international levels.

1. Importance of GLOBE LUXURIÉ AWARDS DUBAI 2017
This award ceremony will bring new vibes of luxury. It will bring 101 luxury brands and personalities
competing under one roof. They will be from various product line of the luxury segment. They will be
rewarded for their remarkable contribution in the world of luxury. They have a history of struggle in
their respective fields. They made luxury the style of living. They brought opulence to its peak. The
luxury leaders and luxury brands will be recognized for their great achievements at both national and
international levels.
Awards boost a company's reputation and branding. It helps employees to take pleasure in their work
and infuse trust in consumers. It represents the quality and professionalism of the organization. It also
improves the company profile within the industry. It enhances networking as well. Awards are very
crucial for all the business and services. Such award ceremonies increase brand awareness and titles by
differentiation. Each business is striving these days to survive the competition. They want to stand out in
the current dynamic and difficult market. Awards play a vital role in setting a company apart from its
competitors. Awards distinguish the standard of its achievements from others. Awards provide visibility
as well. It helps in attracting new customers and appealing investors.
Awards like LUXURIÉ AWARDS DUBAI 2017 give an organization an advantage over its competitors. It
speaks about the business profile, its quality and services. It also helps in third party endorsement of the
achievements. Being nominated is very important because it places a company at the peak of its genre

2. and industry. When a company wins an award, it tells about the company’s work ethic, dedication and
unique specialty. It also serves to strengthen the loyalty of the existing customers. Job seekers also
aspire to work for an award-winning company. Existing employees will work with higher morale after
knowing that they are working for an industry leader.
In GLOBE LUXURIÉ AWARDS DUBAI 2017, the award winner will be promoted through marketing and
public relations. It will make the winner popular in a cheaper and cost-effective way. This recognition
will also boost the confidence of potential customers who are luxury lovers. The award-winning
company will get a credibility boost as well. Employees will also work with higher spirit.
PROCESS – There will be two award categories. The Lords of Luxury, which will be for the luxury industry
leaders. It will be given to the visionaries and entrepreneurs. Other, the Leading Luxury Labels is for the
luxury brands. There will be a panel of jury members. They will assess all the participants and then
finally they will select the winner.