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We asked Americans about their 
396 
holiday gift-buying 
behavior by using 
SurveyMonkey Audience
87% Of respondents said 
that they will be 
shopping for the 
holidays
54% Do not participate 
in any of the 
big discounted 
shopping days! 
HALF 
OFF 
SA 
SA 
SALE 
SAL 
SALE 
SALE
12% Prefer Cyber Monday 
to Black Friday (6%)
Compared with last year, more people 
20132014 
are doing their shopping online 
45% 
56%
Consumers 
who make 
purchases using 
their mobile 
device 
86% in 2014 
66% in 2013
60% $60 Of shoppers use a 
$65 
mobile device to 
browse for gifts
4% Post comments 
on social spaces 
or share links 
with others
8% Rely on salespeople’s 
recommendations 
on what to buy 
JOE
37% Use mobile devices 
to read recommendations 
and reviews for ideas about 
which gifts to buy
61% Ask their friends and 
family for gift ideas
?? 
48% Know what to give 
because they take 
direct requests
Types of gifts parents 
are giving their kids 
55% Clothing 6% Wearable 
technology 
34% Cash  checks 
3 1 
$ 
| :01234567...
52% Of Americans 
spend $200–$799
31% Of men shop for 
gifts over $900 
76% Of men shop for a 
maximum of 9 people
19% Of women shop for 
gifts over $900 
61% Of women buy gifts 
for 7 to 13+ people
Market Research 
Made Easy 
We’ve got millions of people ready to take your 
survey so you can stay ahead of consumer tren...
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Holiday Gift Buying Behavior

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We asked Americans about their holiday gift buying via SurveyMonkey Audience. Here's what we found out!

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Holiday Gift Buying Behavior

  1. We asked Americans about their 396 holiday gift-buying behavior by using SurveyMonkey Audience
  2. 87% Of respondents said that they will be shopping for the holidays
  3. 54% Do not participate in any of the big discounted shopping days! HALF OFF SA SA SALE SAL SALE SALE
  4. 12% Prefer Cyber Monday to Black Friday (6%)
  5. Compared with last year, more people 20132014 are doing their shopping online 45% 56%
  6. Consumers who make purchases using their mobile device 86% in 2014 66% in 2013
  7. 60% $60 Of shoppers use a $65 mobile device to browse for gifts
  8. 4% Post comments on social spaces or share links with others
  9. 8% Rely on salespeople’s recommendations on what to buy JOE
  10. 37% Use mobile devices to read recommendations and reviews for ideas about which gifts to buy
  11. 61% Ask their friends and family for gift ideas
  12. ?? 48% Know what to give because they take direct requests
  13. Types of gifts parents are giving their kids 55% Clothing 6% Wearable technology 34% Cash checks 3 1 $ | :0123456789|: | |’ 7654321| |’ 1001 1001
  14. 52% Of Americans spend $200–$799
  15. 31% Of men shop for gifts over $900 76% Of men shop for a maximum of 9 people
  16. 19% Of women shop for gifts over $900 61% Of women buy gifts for 7 to 13+ people
  17. Market Research Made Easy We’ve got millions of people ready to take your survey so you can stay ahead of consumer trends. Get started See our full survey results on holiday shopping.
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We asked Americans about their holiday gift buying via SurveyMonkey Audience. Here's what we found out!

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