Be seen as an expert by using social media. It's easy and worth the effort!

1. Social Media for
Professionals
How to increase your social audience using the basics of
Twitter and LinkedIn
Susan Visser @susvis

2. Why Should I Use Social Media?
1. Connect with customers
2. Get feedback from customers
3. Learn from experts
4. Watch competition
5. Amplify messages
2@susvis
Be Seen as the Expert You Are!

3. Mindset Change is Required
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Current Mindsets Future Mindsets
I am valued for the knowledge I have
Social means I’m on LinkedIn
Social tools are yet another thing to
do
I worry about the risk of sharing too
much
I am valued for the expertise I share
Social is collaborating across networks to solve
problems
Social business is embedded into the way we work
I am trusted and feel prepared to share appropriately

4. Twitter vs Facebook vs LinkedIN
• Let’s leave Facebook for personal
interactions: Consider LinkedIN as the
equivalent for business. Twitter is for
real-time interactions.
• This slideshare will focus on how to
best use Twitter and LinkedIn to build
your reputation as an expert and to
build your professional network.
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5. Common Concerns about Social Media
Concerns
• Where should I start?
• Working in the open makes me nervous.
• We’re way too busy to use social tools.
• I don’t see how social business will help
me achieve my business objectives.
Answers
• Start here…learn some easy tips to get
started in Twitter and LinkedIn.
• Start by sharing content you’ve created and
are proud of.
• The tips described in this slideshare will allow
you to keep the work to a minimum.
• You’ll reach audiences beyond your wildest
dreams and will make connections that could
change your world.
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6. So, What’s Twitter?
• Twitter currently has over 500 million
members: Obama, Queen Elizabeth, and
even the Pope have twitter accounts, as
do most celebrities in the world.
• Millions of experts and influencers from
every industry in the world use it
regularly to get and share news, keep
up with trends, build their reputation as
experts, and to share their opinion.
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7. #IBM and Twitter
• “Twitter provides a powerful new lens
through which to look at the world. This
partnership, drawing on IBM’s leading
cloud-based analytics platform, will help
clients enrich business decisions with an
entirely new class of data. This is the latest
example of how IBM is reimagining work.”
• Ginni Rometty, IBM Chairman, President and
CEO
• Learn more! Ad & website.
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8. An Anatomy of a Tweet
Profile PictureProfile Picture
1
Account NameAccount Name
2
Twitter HandleTwitter Handle
3
MentionMention
4 LinkLink
5
HashtagHashtag
6
Term Description
Mention The @ sign is used to call out usernames in tweets
Hashtag (#) Is used before relevant keywords to categorize the tweets and to help users search
for relevant topics. Watch Jimmy Fallon video for extreme hashtagging.
Twitter Handle Representation of your user name 8@susvis

9. Create your
Twitter Profile
• Create a Username:
• A personal, public-facing username
• Keep it as short as possible
• Create a Profile:
• Upload a business-appropriate photo of yourself.
• Web: Enter the address of your personal or professional website, blog, etc.
• Bio: Enter a short description about yourself and your profession
• Be sure to follow the IBM Social Media Guidelines.
• You’ll find most of the guidelines familiar as they are similar to the BCG.
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10. How to Tweet?
• Compose a message in 140
characters or less, including links.
• Once you tweet, it is publicly
posted on your twitter profile.
• People can follow your stream of
tweets on their timeline.
• You can share text, videos,
photos, and links.
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11. Tweeting Basics
• From twitter.com, you see:
• Your status
• Suggestions who to follow
• Trends
• Twitter stream
• You can:
• Tweet, retweet, favour, reply, direct
message, discover, and more.
• Click on every piece of clickable text.
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12. Tweet, Favour,
and Retweet
• Mention me in a tweet:
Attending a social
coaching session led by
@susvis
• Search for a hashtag:
#IBMBLU
• Retweet and favour tweets of your
choice.
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13. Who to Follow?
• Follow others: colleagues, customers, partners, SMEs, etc
• Find people by looking at who others follow.
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14. Follow some people
• Search for the official DB2
account
IBM_DB2
• Click on follow
• Click on followers
• Follow one or two people who
you know
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• Click on Lists and select
IBM Experts for DB2
• Subscribe to this List
• Retweet one of the tweets in the
list
• Follow as many as these people
as you like.

15. Monitor Conversations Without Following
• Subscribe to lists: A list is a curated group of Twitter
users. You can subscribe to lists created by others.
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16. Become Effective by Using Tweetdeck!
• Tweetdeck lets you create a dashboard that allows you to see all the
important twitter conversations, at a glance! Alternative: Hootsuite.
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17. Use Tweetdeck to Simplify
• Go to tweetdeck.com
• Sign in with your Twitter ID
• Click to organize your columns
• Click to search for users or
hashtags
• Enter and select USER
• You’ll see all tweets from this account.
• Click to add this as a column
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IBM_DB2

18. Engage with others!
•See something you like? Be sure to
like, comment, and favor tweets to
engage with others.
•This can help spread IBM messages,
and will help you gain followers.
•Treat relationships on twitter as if
they were in person: thank people!
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19. Increase your Eminence
by adding POV
• In one easy step, add a point of view
while you retweet a message, and
schedule it to appear 5 hours from now.
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20. Hashtag Tips
• Definition: The # symbol, called a hashtag,
is used to mark keywords or topics in a
Tweet. It was created organically by
Twitter users as a way to categorize
messages.
• Hashtags are not ownable
• Add key hashtags to your tweets to extend
reach: #bigdata #analytics #hadoop #cloud
• Caution: don’t spam or use too many
hashtags in a single tweet
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Credit: http://www.adweek.com/socialtimes/ultimate-guide-hashtags/615678

21. Create columns to
monitor hashtag conversations
• In Tweetdeck, search for #dashDB.
• You’ll see all tweets that include this
hashtag.
• Click to add this as a column.
• Now you can monitor the specific
conversation around this topic.
• Columns can be deleted at any time.
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• Explore other hashtags such as
• #OOW15
• #cloud
• #DB2
• #analytics
• #analyticsofdave
• etc

22. How to engage on
Twitter?
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• Have a conversation with them
about something they created!
• Listen to a podcast, watch a video,
read an article… then tweet about
something you learned.
• After having this conversation, I
learned that Brett is top on the
FinancialBrand.com list of
influencers.

23. Make them remember
your name!
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• Point out the books influencers have
written by mentioning the author
and providing a link to their book.
• Thank the person who provided you
with great content!
• After having this conversation, I
learned that Ron is near the top on
the FinancialBrand.com list of
influencers.

24. Share great content with your followers!
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• Even if you are listening to a
presentation that can’t be shared
with your external audience,
mention what you are doing.
• Find content from the speaker
that you can share! Sharing older
content is still valuable.

25. No one on Twitter is off-limits!
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• Authors, speakers, founders of
companies, actors, even the
president of the USA!
• If you like something someone did,
tell them. Everyone likes to be
recognized for the work that they do.
• You could complain too, but you
might not make too many friends
that way.

26. Recognize people who took the time to
engage with you
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• If someone reaches out to you
with a thank you, a question, or
even a favourite, take the time to
thank them.
• While you’re at it, start a
conversation!

27. Make a habit of recognizing
others
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• #FF = Follow Friday
• Use this to call out the many people
who interacted with you over the
past week.
• You can do several of these and put
them in categories: people I met;
people who started following me;
people you want to meet!
#FF @astorino_steven @rosanne_
devries @robdthomas @BigData
_paulz @Michael_KF_Kwok @sam
lightstone @BerniSchiefer @j
rockwood DB2 Rocks!

28. Learn more about
others from their profile
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• Spend time looking at the profiles of the people
who are considered influencers.
• Click their links to learn more about them and
the content they tend to share.
• Go through their following list to find people
you may wish to follow.
• Twitter automatically shows you the followers
you have in common.

29. What to Tweet?
• Create a tweet about an event you’ll
attend or a blog that you’ve written.
• Add your personal voice to make the
tweet interesting.
• Always add a link. Add a graphic
wherever possible.
• But, don’t make it all about yourself!
Tweet about what great things
others are doing and engage with
others.
• Rule of Thumb: for every tweet
promoting yourself, tweet 4 times
for others.
• Tweet at least three – five times a
day…until you develop an
established presence.
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30. The Power of LinkedIn
• LinkedIn is a social media designed for business professionals.
Launched in 2003, it helps you market yourself and enables you to
create an online resume for other professionals to see.
• LinkedIn has more than 200 million users and there is no better way to
connect with clients and customers.
• Most likely you have a profile and a number of connections, but now is
the time to use this incredible tool for sharing content to increase your
status as an influencer.
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31. Share using status updates on LinkedIn
• LinkedIn is set up similar to
Facebook, with status updates
and like pages based on your
interests and businesses.
• Update your status by sharing
links to interesting articles, blogs,
websites or video that are related
to your area of expertise.
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32. Post in LinkedIn Groups to Maximize Reach
• LinkedIn Groups are the biggest forums for professionals on the internet.
• With 1.5 million subject-specific groups, you’ll be able to find the perfect
group to reach those interested in the same topic as yourself.
• Contribute to the right LinkedIn groups to maximize your reach. Join the
conversation taking place in active discussions.
• Start discussions with posts that will increase your personal brand in specific
groups that consist of professionals like yourself. They are most likely to be
interested in what you post, and take action (should you want them to.)
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33. Some LinkedIn Groups to Explore
• You can join up to 50 groups and can
begin interacting with members and
posting once you join a group.
• Database Developers and Architects
Group: 30,115 members
• Database Experts: 18,627 members
• Database Administrator Professionals:
19,648 members
• Chief Information Officer (CIO) Network - The Group for CIOs
: 125,668 members
• Business Intelligence, Big Data, Analytics, MIS Reportin
: 83,246 members
• DBA Professional : 10,772 members
• Big Data and Analyics: 93,207 members
• Banking and Finance Technologies :
62,187members
• CXO (CEO, COO, CKO, CFO, CMO, CAO, CVO, CDO, CRO,
: 116,388 members
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34. Become a Top Contributor
• Posting in groups will show
others that you are an expert
in the area and you’ll be
labeled a Top Contributor.
• Others may contribute to the
discussion.
• You’ll gain more connections
in your network.
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35. To Do
• Repeat actions you did today to
follow other people and hashtags.
• Follow @IBMAnalytics, @IBM_DB2,
@GetDashDB
• Visit the IBMBigDataHub.com and
ibmbluhub.com on a regular basis.
• Listen to the conversations on
relevant Twitter Lists and LinkedIn
Groups.
• Engage with your followers by:
• Favouriting or Retweeting content
you like.
• Commenting on their posts.
• Adding your point of view wherever
possible.
• Replying to followers to thank them
for mentioning you.
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36. Learn More
• IBM Social Media Guidelines
• Join GetSocial.
• Digital IBMer Hub
• Subscribe to Natasha Bishop’s
newsletter Social Chronicles.
• IBM & Twitter collaboration: Ad &
website.
• Watch “Hashtag” video with Jimmy
Fallon.
• Watch 1-3-9 video featuring Marie
Wallace “Sharing Expertise”.
• The Ultimate Guide to Hashtags
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37. The End.
See you on Twitter & LinkedIn!
@susvis

38. Using the Weekly Amplify
Use the weekly amplify as your guide
to the recommended hashtags as well
as the locations of the official social
properties and resources.
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39. Using the Weekly Amplify
• Subscribe if you are not yet getting these
weekly newsletters.
• 3-5 key messages are provided to be
shared.
• Use the content to create your own
message for any social channel.
• Or simply click the “Click to Tweet”
button to add the tweet to your stream.
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