Struggling to crack your code on Facebook Advertising? Here are some tips on how the auction works, and tips on leveraging different campaign types to rock your results!
6. How Facebook’s Targeting Works
Total Potential Audience
Audience Likely
to Do the Action
Campaigns are focused
around desired actions of the
users.
The more specific the
audience, the higher the
CPM.
Conversion Campaign types
= $$
8. Too Large or Too Small = Bad
16 Lookalike Audiences
11 Countries
3 Additional Interest Layers
Audience Expansion on
Conversion-Focused Campaign Types
9. “Get Our CPA Down”
Normally you’d
start by cutting
out what’s not
working…
10. Top-to-Bottom Mentality in Account
Design
Awareness
Consideration
Purchase
Upsell
Are you actually doing this, but
paying Conversion CPM prices?
30. Manage Your Expectations &
Experience
Lower commitment = lower
quality/emotional
investment
Have a strong follow up
funnel for sign ups to
nurture
31. Keys To Success
It’s not “One Campaign To Rule Them All!”
Experiment with different campaign types to achieve the lowest-
CPA funnel
Utilize your warm audiences to create a solid foundation for ad
sets
Use in-FB action options to create warm/mid-funnel audiences
Test, succeed, break things, and test again!