12 Tools to help work better and more efficient with your Social Media. Use marketing automation and social media tools to boost your social media success.

1. 12 Tools To Boost your
Social Media Success

2. With Buffer you can schedule updates
for your social accounts:Twitter,
Facebook, LinkedIn, Google+, Pinterest
A paid account allows you to integrate
more social accounts, schedule more
updates and have thorough statistics

3. What more to do with Buffer
• Use the Analytics section to see which posts
are clicked, retweeted and favorited
• Test titles and Subject lines and find out
which one work better
• Use the browser extension and send content
you discover directly to your Buffer instead
of Twitter
Go directly to www.buffer.com

4. Canva
An easy to use online interface to upload
pictures, edit, design and create great
pictures in the right size for your social media
Many elements of Canva are for free
New: Canva for work with magical
resizing of images for different networks

5. What more to do with CANVA
• Easily create graphics for any network including
infographics and presentations
• Use the predefined image sizes Canva provides to
always have the image in the right size
• Upload any image or photo - or use preloaded
symbols, images or graphics
Go directly to www.canva.com

6. Google Analytics
(there are many analytics tools, using one
should be mandatory for any marketer)
Analytics give you the possibility to figure
out which of your activities drive the most
traffic and which don’t work at all
Marketing without Analytics is like
flying blind in the dark

7. What Else about Analytics
• Test different campaigns, use UTM links
• Set up different dashboards to see the most
important data for you at one glance
• See how your web traffic develops, how your social
audience grows and which websites gain the most
exposure
Go directly to https://www.google.com/analytics

8. Tweetdeck
Set up one feed for every king of
information you are looking out for:
• A feed where you follow a list
• A feed where you follow a search term
• A feed where you follow aTwitter Chat
• A feed for whatever you need to watch
If yourTwitter feed gets too noisy,
Tweetdeck has the solution

9. What Else about Tweetdeck
• Are you running multiple accounts? Monitor them
all inTweetdeck
• Monitor real-time conversations, searches and much
more
• All on aTwitter-owned client
Go directly toTweetdeck

10. ManageFlitter
ManageFlitter gives you multiple options to
find these people
• Follow people from your niche
• Follow active accounts
• Follow smaller accounts that really interact on
Twitter
• Unfollow the inactives, spammers, …
If you really want to grow onTwitter, you
need to follow (and unfollow) the right
people

11. What More on ManageFlitter
• ManageFlitter shows you the best times to tweet
when most of your followers are online
à PowerPost
• ManageFlitter lets you schedule even recurring
tweets
• ManageFlitter has a powerful tweet search and
account search to find the best accounts to interact
Go directly to ManageFlitter

12. SocialOomph
You have a ton of evergreen content, but no
time to tweet it? Set up recurring queues
and let yourTwitter run on autopilot
(terrible interface, lots of features)

13. What More on SocialOomph
• Track Keywords
• Track your clicks on tweeted links
• Send automated direct messages
• Keyword search
• Sort intoTwitter Lists
• Filter Profiles
• And much more…
Go directly to
SocialOomph

14. Unfollowers
You want to send automated welcome tweets
or direct messages? Unfollowers.com does it
for you
Comes in a free version which can be
used for a trial

15. What More on Unfollowers
• Analyze your community
• FindAwesome people to connect to
• Schedule tweets
Go directly to
Unfollowers.com

16. SocialBro
(Amazing but quite expensive for larger
acounts)
Indepth analysis ofTwitter accounts
Direct message campaigns to a select
list ofTwitter accounts
Go directly to SocialBro

17. IFTTT
IfThisThenThat basically can do everything
you want if it follows the rule in the name
If This happensThen doThat
You can use IFTTT to automate your social
accounts, email and web workflows
Go directly to IFTTT

18. PostPlanner
Marketing automation for Facebook
Schedule posts
Easily identify and share content that fits
your target audience and gets likes and
shares

19. What More on PostPlanner
• PostPlanner gives you Data to help you choose the
best content to share on your Facebook Page
• PostPlanner helps you schedule your updates
• PostPlanner gives you a re-publishing feature, that
helps you repurpose your best content
Go directly to PostPlanner

20. Twitter Analytics
Do you know who your followers are?What
they are interested in?Which country they
come from?Which language they tweet?
Twitter Analytics tells you that
Twitter Analytics also gives you a lot of data
about your account growth and
performance
Go directly toTwitterAnalytics

21. FanPage Karma
Go directly to FanPage Karma
See what works and what does not, what
your competitors do and how your reach is
developing
Analyse your Facebook page – and other
Fanpages

22. More information on automation, tools and
social media can be found on our blog:
Blog.thesocialms.com