How Social Media Can Work for Your Business
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A quick overview of social marketing and examples of how to use Email Marketing and Facebook marketing to promote your business.
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How Social Media Can Work for Your Business
- 1. ‹#› How Social Media Can Work for Your Business Susu Wong
- 2. ‹#› Tomo360 • We are a full service marketing company based in Kendall Square • We focus on servicing small business owners – Marketing Consultation – Email Marketing – Social Media – Website design – Logo design – Video marketing
- 3. ‹#› Topics • What is Marketing? • Why Social Media? • What is SocialMarketing? • Reasons why you can’t ignore Social Media • Social Media tools – Email Marketing – Facebook Marketing
- 4. ‹#› What is Marketing? • 4 P’s of Marketing: – Product – Price – Place – Promotion • Differentiate your product/services from the competition • Communicate the valueof your product/services
- 5. ‹#› Features & Benefits Features: • 10,000 BTU • Cools within 500 sq. feet • Remote with a timer • 8-way air direction control and has a tilt-out filter Benefits: • Immaculate condition • Used only for 2 seasons • Stored in winter time - no rust or dirt • Cold, quiet and efficient • Willing to drop off the AC within 10 miles of Boston Pricing: • Newer model costs $330 and selling it less than half the price
- 6. ‹#› What is Social Media? • Global and Virtual communities – to share, socialize, exchange, review information on the web
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- 8. ‹#› Social Media is another form of marketing Website • Email marketing • Products • Google Ads Paper & Electronic • Direct marketing • Signs • Newspaper Social media • Twitter • Facebook • Instagram • LinkedIn • Pinterest
- 9. ‹#› Reasons you can’t ignore Social Marketing
- 10. ‹#› Upcoming Social Trends for Small Business • Emphasis on branding • Increasing prevalence of video content • Growing influence of mobile technology
- 11. ‹#› How can Social Marketing help your business COMMUNITY BRAND RECOGNITION TRUST SHARING CUSTOMER FEEDBACK REVENUE AND LEADS
- 12. ‹#› EMAIL MARKETING Social Media Tools #1
- 13. ‹#› Why use a provider for email marketing? Manage subscribers by preferences, opt-out Schedule email delivery Email templates with images and logo Measure email open rate Integration with 3rd party apps
- 15. ‹#› Examples of emails Promotions Customer Forums Expert Advice/Insights Surveys and Contests Customers Success Stories Testimonials Third-Party Promotions
- 16. ‹#› More examples • Information – product update, industry tips, newsletter • Special promotions – limited offers, holiday or seasonal promotion, events • Events
- 17. ‹#› How to’s You need a Hook Timing Continuous improvement Subscribers Trial & Error • Catchy subject line • Limited time offer • Mid-week • Consistent schedule • Long term investment • Grow your subscribers • Website • Conferences/Networking • Polls • Try different things • Test, test, test
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- 20. ‹#› Tips on email marketing To do’s: • Relevant and appropriate content • Timely delivery • Consistent frequency What not to do: • Losing track of your target audience • Forgetting to send emails at important moments • Not segmenting your customer list • Failing to track the email analytics
- 21. ‹#› FACEBOOK MARKETING Social Media Tools # 2
- 22. ‹#› Facebook Marketing • Write fun or helpful content • Include posts, pictures, video, links, polls, etc… • Be unique and consistent • Be responsive and conversational • Run a contest or promotions – get a hook! • Test, test and test
- 23. ‹#› Facebook • Invite your friends • Ask your friends to invite their friends….. • Encourage local check-ins • Ask for recommendations • Make sure your Facebook page works on mobile device
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- 27. ‹#› 8 Tips to jump start your Social Marketing 1. Treat Social Networking sites like Cocktail Parties 2. Inform users with interesting, fun and relevant content through blog, tweet, video, etc 3. Communicate on your unique benefits 4. Keep tabs on what people are saying about your company (Use TweetDeck, Google Alerts) 5. Be proactive in responding to negative comments 6. Thanking for retweets and “likes” 7. Use Opt-in email addresses 8. Consider mobile compliant website and using video marketing
- 28. ‹#› Susu Wong Email: susu@tomo360.com Phone: 978-253.4922 www.tomo360.com
Notes de l'éditeur
- We use the same concepts in social mediaWe socialize, share, review and exchange ideas on the web
- Social media will continue to growMobile such as iPhone and tablet (iPad, Galaxy) apps and website that are mobile compliant – responsive websitesCheck in your flight at the gate with your phone – pay with Level one Video marketing is huge Tedtalk – Vimeo95 percent of smartphone users search for local information, e.g. YelpOut of the 95%,61 percent of smartphone users called after searching for local information.59 percent of smartphone users visited in person after searching for local information.Very few people use phone book
- shows how effective your email marketing
- Facebook is getting saturated and they are losing their appeal with the younger generation because kids don’t want to hang out with their parents, or worse their grand parents. With that said, there are still 1 billion people using FB so you can’t ignore this
- Their $20 coupon only works if they get 5000 likes Every Sunday – you get a free prize