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How to grow your business using Social Media
1. 1
Tomo360
Tomo
=
connec)ons
(in
Japanese)
How
To
Grow
Your
Business
With
Social
Media
@TOMO3603
Susu
Wong
Founder
2. 2
Branding/Graphics
Website
Social
Media
Email
MarkeBng
Tomo360
elevates
your
marke?ng
to
the
next
level
Marke?ng
Strategies
3. 3
Agenda
• Social
Media
StaBsBcs
• Why
Go
Social
• Social
Media
Strategy
• Social
Media
MarkeBng
Tools
– TwiEer
– Facebook
– LinkedIn
– Social
Media
Management
Tools
Follow
me
on
TwiDer@tomo3603
4. 4
Social
Media
is
about
People
and
Conversa?on,
and
Connec?ng
with
Customers
and
Prospects
5. 5
Why
you
can’t
ignore
Social
Marke?ng
Source:
www.radiatemedia.com
7. 7
Why
go
Social?
• Casual
and
conversaBonal
• Cost
efficient
opBon
• MulBple
ways
for
generaBng
leads
• Diverse
audience
• Great
feedback
system
• Increase
search
engine
ranking
8. 8
Before
you
start,
you
need
a
game
plan
MarkeBng
Goals/
ObjecBves
Targeted
Audiences
Social
Media
TacBcs
Metrics
• Thought
leader?
• Listener?
• Communicator?
• Demographics
• Age
• Race
• Facebook
• TwiEer
• LinkedIn
• Pinterest
• Instagram
• Google+
• AcBvity
metric
• Impact
Reach
• ChaEer
about
you
15. 15
TwiDer
Tip#2:
Follow
Influencers
• Domain
Authority
–
tons
of
followers
• Social
Authority
–
ranked
high
on
Google
searches
• Passionate
followers
Blogging
sites:
– hEp://alltop.com/
– hEp://technoraB.com/
16. 16
TwiDer
#3:
Best
Prac?ces
• Use
a
maximum
of
1
to
2
hashtags
–
@username
• Engage
new
followers
by
thanking
them
directly
(DM)
• Follow
Fridays
(#FF)
• Tweet
during
weekends/rush
hours
• Shrink
your
urls:
–
hEp://bit.ly/
or
hEp://Bnyurl.com/
• Ask
followers
to
retweet
(RT)
– Tweets
with
links
are
86%
more
likely
to
be
retweeted
hEp://blog.bufferapp.com/10-‐new-‐twiEer-‐-‐staBsBcs-‐to-‐help-‐you-‐reach-‐your-‐followersstats-‐twiEer
17. 17
TwiDer’s
tools
• SocialOomph:
set
up
auto-‐follows
so
whenever
someone
follows
you,
you
can
follow
them:
www.SocialOomph.com
• TrendisBc:
Track
the
popularity
of
topics
and
keywords
on
TwiEer
with
easy
to
read
graph:
www.trendisBc.com
• TwiEer’s
picture:
hEp://twitpic.com/
• TwiEer’s
Directory:
hEp://tweepz.com/
• TwiEer’s
terminology:
hEp://www.ibBmes.com/what-‐do-‐ff-‐tbt-‐gff-‐foh-‐rlrt-‐
other-‐twiEer-‐instagram-‐hashtags-‐terms-‐mean-‐1021098
25. 25
Tip
#2:
What
to
post?
• Engage
your
fans
– posts,
pictures,
video,
links,
quotes
etc…
• Share
exclusive
promoBons/discounts
• Create
a
two-‐way
conversaBon
• Provide
Bmely
news
• Facebook
disconnect
plugin
26. 26
• Include
your
social
media
links
on
your
email
signature
&
website
• Ask
your
“likers”
to
suggest
to
their
friends
• Run
promoBons
to
encourage
likes
• Like
other
pages
31. 31
What’s
all
the
buzz
about
LinkedIn?
• Largest
and
oldest
professional
network
• Over
277
million
registered
users
(2014)
• 3
million
LinkedIn
business
pages
• 2.1
million
LinkedIn
Groups
• B2B
plamorm
32. 32
Tip#1:
LinkedIn
profile
• Upload
a
professional
picture
• Create
a
compelling
headline
• Use
descripBve
keywords
for
your
experiences/
specialBes
• Add
your
website
and
social
media
links
• Add
connecBons
33. 33
Tip#2:
Get
Connected
• LinkedIn
with
people
you
met
face-‐to-‐face
• Scan
business
cards
with
CardMunch
app
• Connect
with
care
• Give
recommendaBons
first
• Join
Interest
LinkedIn
Groups
34. 34
Tip#3:
Best
Prac?ces
• Post
status,
events
and
interesBng
updates
• Update
your
profile
regularly
• Join
and
parBcipate
in
groups
– Create
your
own
group
• Create
your
company
page
• Show
examples
of
your
work
or
projects
38. 38
Images
for
social
media/blogs
Royalty
free
images
• Flicker
CreaBve
Commons
• Photo
Bin
• Free
Range
Stock
• Photo
Bin
Stocked
images
• BigStock
• iStock
• Fotolia
• ShuEerstock
39. 39
Tomo360
Crea?ve
Connec?ons
to
your
Customers
Susu
Wong
www.tomo360.com
Facebook
me:
www.facebook.com/tomo360
Follow
me
on
TwiEer:
www.twiEer.com/tomo3603
978.253.4922
Contact
me
if
you
have
any
quesBons