This document provides guidance on how to grow a business using social media. It discusses key social media platforms like Facebook, Twitter, and LinkedIn and how to create effective strategies and use tools for each. Millennials are identified as an important target audience. The document also outlines best practices for social media marketing, including posting engaging content, using hashtags and calls-to-action, and participating in groups. It emphasizes the importance of an active social media presence to connect with customers.
How to Grow Your Business with Social Media Marketing
1. How To Grow Your Business
by
Harnessing Social Media
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Susu Wong
Tomo360
December 11, 2013
2. Agenda
• Social Media Statistics
– What to consider for your digital audiences
– Trends in the marketing mix
• Why Go Social
– Millennial Generation
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• Social Media Strategy
• Social Media Marketing Tools
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Facebook
Twitter
LinkedIn
Social Media Management Tools
3. Social Media is about People and
Conversation, and Connecting with
customers and prospects
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6. Why go Social?
• Casual way in engaging and conversing with your
customers
• Valuable feedback and sharing of information about
your customers/company
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• Cost efficient option
• Multiple ways for generating leads
• Increase your search engine ranking
• Very effective in reaching out to younger audiences
7. Millennial Generation
•Millennials (1981 - 1995) are
the fastest global growing
consumer group globally
•$1.6 trillion in consumer
spending each year
•60% of the population is under
the age of 30
•Experience seekers,
collaborative consumers,
digitally synchronized and
highly entrepreneurial
•Multi-taskers and into their
own personal branding
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14. What to post?
• Engage
– Include posts, pictures, video, links, etc…
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Ask questions or feedback
Tips and latest industry news
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Encourage local check-ins
Ask for recommendations
Create rewards
Be responsive and conversational
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Email your social media link
Put your social media buttons on your webpage
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Ask your likers to "Suggest to Friends”
Run promotions to get more likes
Like other pages
Run polls or contests
20. Twitter
• Mini blogs with 140 characters or less
• Fastest growing demographics are in the 55-64 age
group
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• Write a short bio of 160 characters or less
• Link tweets to Facebook
• http://bit.ly/ or http://tinyurl.com/to shorten your
links
• Set up your user’s avator
23. Twitter’s Best Practices
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Use 1 to 2 hashtags
Use @username
Ask followers to retweet (RT)
Engage new followers by‹#›
thanking them directly (DM)
Follow Fridays (#FF)
Tweets on weekends and commuting hours
Tweets with links are 86% more likely to be retweeted
http://blog.bufferapp.com/10-new-twitter--statistics-to-help-you-reach-your-followersstats-twitter
26. Twitter’s tools
• SocialOomph: set up auto-follows so whenever
someone follows you, you can follow them:
www.SocialOomph.com
• Trendistic: Track the popularity of topics and
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keywords on Twitter with easy to read graph:
www.trendistic.com
• Twitter’s picture: http://twitpic.com/
• Twitter’s Directory: http://tweepz.com/
28. What’s all the buzz about LinkedIn?
• Largest and oldest professional
network
• Over 259 million registered
users
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• 3 million LinkedIn business page
• 2.1 million LinkedIn Groups
29. LinkedIn profile
• Profile picture
• Make the most of your
headline and title
• Summarize your
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experiences & specialties
wisely
• Add your website and
social media links
• Add connections
30. LinkedIn’s Best Practices
• Post status, events and interesting updates
• Update your profile regularly
• Join and participate in groups
– Create your own group
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Create your company page
LinkedIn with people you met face-to-face
Use Card Munch to connect
Connect with care