How to Harness Social Media for your Business
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How to set up your Facebook, Twitter and LinkedIn to reach your influencers and customers. Ways to develop social media campaigns, the do's and don'ts.
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How to Harness Social Media for your Business
- 1. How To Grow Your Business by Harnessing Social Media ‹#› Susu Wong Tomo360 December 11, 2013
- 2. Agenda • Social Media Statistics – What to consider for your digital audiences – Trends in the marketing mix • Why Go Social – Millennial Generation ‹#› • Social Media Strategy • Social Media Marketing Tools – – – – Facebook Twitter LinkedIn Social Media Management Tools
- 3. Social Media is about People and Conversation, and Connecting with customers and prospects ‹#›
- 4. Why you can’t ignore Social Marketing ‹#›
- 5. Why you can’t ignore Social Marketing ‹#›
- 6. Why go Social? • Casual way in engaging and conversing with your customers • Valuable feedback and sharing of information about your customers/company ‹#› • Cost efficient option • Multiple ways for generating leads • Increase your search engine ranking • Very effective in reaching out to younger audiences
- 7. Millennial Generation •Millennials (1981 - 1995) are the fastest global growing consumer group globally •$1.6 trillion in consumer spending each year •60% of the population is under the age of 30 •Experience seekers, collaborative consumers, digitally synchronized and highly entrepreneurial •Multi-taskers and into their ‹#›
- 8. ‹#›
- 9. Social Media Strategy Marketing goals/ objectives Social Media Tactics Targeted users Metrics ‹#› Thought leader? Listener? Communicator? Demographics Age Race Facebook Google+ Instagram Twitter LinkedIn Activity metric Impact Reach Chatter about you
- 10. ‹#› Social Media Tools #1 FACEBOOK MARKETING
- 11. Treat Your Facebook Cover Page as your Storefront ‹#›
- 13. ‹#›
- 14. What to post? • Engage – Include posts, pictures, video, links, etc… • • • • • • Ask questions or feedback Tips and latest industry news ‹#› Encourage local check-ins Ask for recommendations Create rewards Be responsive and conversational
- 15. • • • • • • Email your social media link Put your social media buttons on your webpage ‹#› Ask your likers to "Suggest to Friends” Run promotions to get more likes Like other pages Run polls or contests
- 16. Take a poll ‹#›
- 17. Social Games ‹#›
- 18. • The Do’s and Don’ts of creating Facebook Cover Page http://blog.hubspot.com/marketing/facebook-coverphotos-best-practices-ht • Facebook Timeline Cover: 40 (Really) Creative ‹#› Examples http://www.hongkiat.com/blog/creative-facebooktimeline-covers/ • https://www.facebook.com/advertising/how-itworks
- 19. ‹#› Social Media Tools #2 TWITTER
- 20. Twitter • Mini blogs with 140 characters or less • Fastest growing demographics are in the 55-64 age group ‹#› • Write a short bio of 160 characters or less • Link tweets to Facebook • http://bit.ly/ or http://tinyurl.com/to shorten your links • Set up your user’s avator
- 21. Twitter Cover Page: Example 1 ‹#›
- 22. Twitter Cover Page: Example 2 ‹#›
- 23. Twitter’s Best Practices • • • • • • • Use 1 to 2 hashtags Use @username Ask followers to retweet (RT) Engage new followers by‹#› thanking them directly (DM) Follow Fridays (#FF) Tweets on weekends and commuting hours Tweets with links are 86% more likely to be retweeted http://blog.bufferapp.com/10-new-twitter--statistics-to-help-you-reach-your-followersstats-twitter
- 24. ‹#›
- 25. ‹#›
- 26. Twitter’s tools • SocialOomph: set up auto-follows so whenever someone follows you, you can follow them: www.SocialOomph.com • Trendistic: Track the popularity of topics and ‹#› keywords on Twitter with easy to read graph: www.trendistic.com • Twitter’s picture: http://twitpic.com/ • Twitter’s Directory: http://tweepz.com/
- 27. ‹#› Social Media Tools #3 LINKEDIN
- 28. What’s all the buzz about LinkedIn? • Largest and oldest professional network • Over 259 million registered users ‹#› • 3 million LinkedIn business page • 2.1 million LinkedIn Groups
- 29. LinkedIn profile • Profile picture • Make the most of your headline and title • Summarize your ‹#› experiences & specialties wisely • Add your website and social media links • Add connections
- 30. LinkedIn’s Best Practices • Post status, events and interesting updates • Update your profile regularly • Join and participate in groups – Create your own group • • • • ‹#› Create your company page LinkedIn with people you met face-to-face Use Card Munch to connect Connect with care
- 32. ‹#› Social Media Tools #4 SOCIAL MEDIA MANAGEMENT TOOLS
- 33. ‹#›
- 34. ‹#›
- 35. Tomo360 Creative Connections to your Customers Susu Wong ‹#› 978-253-4922 susu@tomo360.com www.tomo360.com Facebook: www.facebook.com/tomo360 Twitter: www.twitter.com/tomo3603 LinkedIn: www.linkedin.com/li/susuwong
Notes de l'éditeur
- Social Media is not about selling, its about people and conversation, its about connecting your business and your customers and prospects
- Read more: http://www.entrepreneur.com/article/228324#ixzz2n7v40CY9
- Polls are very popular and you can get a responses
- Any Facebook campaign you want to share that you find helpful?
- Hootsuite and Buffer are free Free for 2 users and up to 5 accountsMany people use both Hootsuite (to listen) and Bufferapp (to schedule)