Social Media Tools and Strategies for Marketing Success
•Télécharger en tant que PPTX, PDF•
1 j'aime•221 vues
The document provides an overview of social media tools and best practices for developing a social media strategy, including identifying target audiences, platforms, metrics, content curation tools, and influencers. It lists specific tools for analyzing demographics on Facebook and Twitter, identifying influencers, curating content, posting to social networks, and measuring social media metrics and impact.
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
En vedette (15)
Similaire à Social Media Tools and Strategies for Marketing Success
Similaire à Social Media Tools and Strategies for Marketing Success (20)
Dernier
Dernier (11)
Social Media Tools and Strategies for Marketing Success
- 3. A Game Plan for your Social Marketing Goals/Obj ectives Targeted Audiences Social Media Platforms Metrics •Thought leader •Listener •Communicator •Demographics •Age •Race •Facebook •Twitter •LinkedIn •Pinterest •Instagram •Google+ •Activity metric •Impact Reach •Chatter about you
- 4. Demographics Tools Facebook Insights Likalyzer http://likealyzer.com/
- 6. Social Media Strategy Post interesting content and images Follow Movers & Shakers & influencers Interact with your followers Gain fans and followers
- 8. Twtrland
- 9. TweetDeck: See all your Twitter streams, DM, Retweets
- 11. Content Curating Tools Google Alerts and Google Trends Chrome RSS Feed extension Social Mention – Mind Map Swayy CoSchedule – headline analyzer
- 12. Social Media Posting Tools
- 13. Social Editing Tools Studio design
- 14. Facebook & Twitter Best Practices
- 17. Metrics
- 18. Metrics Tool SumAll – Social analytics in pdf Mention Map – MindMap of your social profile
Notes de l'éditeur
- Read more: http://www.entrepreneur.com/article/228324#ixzz2n7v40CY9 Before you start on social marketing, you have to develop a marketing strategy Think about your goals- do you want to be viewed as a thought leader? Or do you want to listen? Who will be your customers? Where do they go when they are looking for information or your company Facebook – great B2C products
- Likalyzer is free for Facebook analytics
- Twitter example from Social Sprout
- Find influencers in your field
- Social Mention Similar to Google alerts – but only monitors social channels like facebook, twitter, Youtube, etc. You can set it so you receive daily emails as well on your searches (content marketing, twitter tools, Swayy - Swayy is a social management tool that helps you discover the most engaging content to share with your audience on social media based on their interests and engagement
- Hootsuite and Buffer are free Free for 2 users and up to 5 accounts $10/month Many people use both Hootsuite (to listen) and Buffer (to schedule) SproutSocial - $50/month
- Studio Design – use in Mobile app for picture edits – direct posting on FB, Instagram and Pinterest Canva – Web platform for social cover pages, poster Pablo – background picture with quotes and allow you to share them Piktochart – infographic tool Show Canva