5. ‹#›
Why WordPress?
• Wildly popular platform
• Experience in HTML not required
• Easy to use CMS
• Simple e-Commerce integration
• Versatile platform
– Tons of themes and plugins
– Support videos and forums
8. ‹#›
Website Marketing Plan
Purpose
•What do you
want to get
out of your
website?
Discovery
•How do
users find
your
website?
Customers
•Who are
your
customers?
Engagement
•How do you
Interact with
your
potential
leads
Referrals
•Testimonial
or reviews
Metrics
•Measure
your website
traffic
12. ‹#›
Before you start…
• Domain name registration
– Hover, Name Cheap and Gandi (good reviews)
• Hosting your website
• Branded email address
• Branding
– Design your logo and tagline
– Color scheme
• Navigation
13. ‹#›
Things to consider from a hosting provider
• Customer support 24x7
• Guarantee uptime
• Response time
• Platform
• Watch for add-ons
• Scale up and redundancy
• Exit Strategy
14. ‹#›
Website Best practices
• Highlight value proposition and benefits
• FAQs
• Customers testimonials
• Videos
• Email subscription
• Privacy policy
• Payment Processing Seal
21. ‹#›
Word Press Themes
• Simply stated, a theme dictates the design and functionality
of your website without changing the basic WordPress
software.
22. ‹#›
Choosing a Theme
• Consider your goals
• Review Websites You Like
• View demos for themes with your goals in mind
• Click through the pages for the theme
• Evaluate the features the theme offers
• Test the theme on your desktop and phone
• View the ratings/comments
Where to go for a theme?
• Themeforest.net ($40 - $60 per theme)
• Themes Directory in WordPress (Free)
23. ‹#›
Usability
• Why it’s important:
– Users are impatient
• Common Issues
– Website Load Times
– Browser Compatibility Issues
– Poor Navigation
– Busy Content
24. ‹#›
Speed Up Your Website
• If you don’t already have a website, pick a theme that loads
fast
• Contact your host about it
• Deactivate and Delete Unused Plugins
• Install WP Super Cache
• When possible, upload photos to the site that are already
resized
25. ‹#›
Browser Compatibility Issues
• Check your website on
– IE
– Firefox
– Chrome
– Safari
• Enlist friends to review the website
• Check the website on your phone
26. ‹#›
Improve Navigation
• Choose the order of pages
– Home
– About
• Overview
• Testimonials
– Services
• Service 1
• Service 2
– Contact
• Questions
• Make an Order
30. ‹#›
Create great content
• Update with fresh content
• Clear and concise titles
• Create sharable content
• Big and bold images go a long way
• Optimize images with keyword captions
32. ‹#›
SEO
• Install SEO by Yoastplugin for WordPress
• The basics
– Optimized Pages
– Sitemap Submitted to Google & Bing/Yahoo
– Submit Your Website to Online Directories
– Alternate Text for all Images
– Well Organized Page Structure
– Clean URLS
– No Broken Links
With experience in healthcare marketing, Tomo360 provides well-designed marketing strategies, andtools to those selling home healthcare products, such as website development, social media, email marketing. We help the product suppliers to expand their reach, and connect with their new customers.
69 millions or almost ¼ of websites in the world are using Wordpress as the platform last year
Started out as a free blogging website You don’t need any experience in coding Content management system that you can easily edit Plugins to add different features to the site
How to get the most our of your website? Design your website based on your business needsGenerate leads? Informational website – content that encourages users to come to your website, like a site that sells cars with pictures. Add a blog to encourage users to come to your site. Put a Twitter button so users can retreet your content. Interactive – where you need your users to do something on your site, such as blogging or entering information. A good example would be looking to replace tires of your car, you have to enter the model and year of your car, and the website will return results of the tire sizes, etc. E-Commerce – You are selling widgets on your website, and you let users pay by credit card or PayPal.
Law firm and your goal is to dissimilate information, put content on your website to get users to come to your site, blogging is a great tool
If you want to sell online, you need to have a database of products and prices, and a credit card processing feature Putting the right strategy together will convert you to convert sales
http://www.inc.com/guides/201104/10-things-to-look-for-in-a-web-hosting-service.htmlhttp://web-hosting-review.toptenreviews.com/Customer support When your site is down, you want to be able to call or chat with someone to resolve the issue ASAPGuarantee uptime – make sure that they can guarantee 99% uptimeWatch for add-ons: some hosting companies will charge extraPlatform – some hosting companies don’t support Word PressExit strategy – make sure you can leave the hosting company and leave with your domain name Make sure you own your domain name Google best website hosting – web hosting reviewshttp://web-hosting-review.toptenreviews.com/
Less than 70 words Update your content on your website helps with google search rankingCome up with clear and concise title so users will be enticed to open the page https://creativemarket.com/blog/2013/07/03/10-tips-for-driving-traffic-to-your-website-part-1
You can sign up for Google Analytics for free to see who is coming to your website and what pages they clicked throughGoogle will send you a monthly report of your website activitiesThere are free online video courses on how to use this and you can also find information from Google Hangout