A brief overview of bots, what they are, what type of businesses are using them, and how you can use bots for your business.
You've probably heard of AI Chatbots, but what are they. Are they really using Artificial Intelligence? Do people really chat with them?
1. What are bots and how
are people using them?
Wednesday 8th February 2017
Syd Lawrence (@sydlawrence)
2. Who am I?
● Hi I’m Syd Lawrence
● 14 years experience in startups & cutting edge tech
● Ex-Twilio guy
● Co-founder of award winning international
creative technology company We Make Awesome Sh
● Co-founder of The Bot Platform
3. What is The Bot Platform?
● The trusted platform for building bots on Messenger
● Simple to use system
● Guaranteed 99.9% uptime with an SLA
● Processed over 10 Million messages
● Used by big brands and small
4. Messaging apps are the next
business communications channel
Messenger was the most downloaded
app in 2016.
80% of teenagers are using
Messenger as either their first or
second means of communication.
88% of Millennials report that they
prefer chatting over the web or social
media to talk to businesses.
#1
80%
88%
5. And that trend is only set to continue
63.9%consumers agree with the statement
“Businesses should be available and
contactable via messaging applications.”
49.4%consumers would rather use a messaging
application than a phone call to
communicate with a business
7. Reach your audience, where they are
People are downloading less apps to their
mobile devices but spending more time than
ever using social messaging platforms.
8. Broadcast automated communication
Create automated services and messaging
threads that enable users to fetch content
and perform tasks through a conversational
interface and keyword responses.
9. Cut through the noise
With algorithms increasingly demanding
significant paid media spend to ensure your
audience see your content, Messaging bots
allow you to put your content straight in front
of your customers.
10. Consistent UI
No one knows how to use every single
mobile app, or mobile website.
There is zero consistency between apps and
websites.
Everyone knows how to use Messaging
applications.
21. Hardwell
Vote on his track of the week
600,000+ users
#1 driver of traffic to Hardwell’s owned
channels
Used to have over 100 messages a day,
completely ignored
26. Hyatt Hotels
Using messenger for customer support
Hybrid service
User adoption has been quick
About 10% of messages come via Facebook
Messenger, without the hotel doing any
promotion of that channel
30. Olly Murs
Maximise social engagement between Olly
Murs and his fans when they’re looking for
content from him.
Constantly updating with new information
and responses based on social data trends
and giving his fans access to exclusive
behind the scenes content.
31. Our CTO’s Doorbell camera
Sends him and his wife a photo when the
doorbell goes off
Instant notifications
Using the same bot, he can also control the
lights in his house
32. Axwell / Ingrosso
99% read rate on broadcast messages
Sending fans personalised content such as
personalised images at New Years Eve
Broadcasts to announce new merchandise
and songs
36. The process of building a bot
Analyse and monitor how people
are using your bots.
A content management system to
update any keywords and messages.
A broadcast system to send messages
out to the opt-in audience.
38. What is AI?
AI is artificial intelligence
“The ability to acquire and apply knowledge and skills.”
As soon as a machine learns for itself, you lose control.
Do you really want AI?
39. Don’t make a “chatbot”
“Bots are better without conversation” Ted Livingston, Kik
“More structure, less conversation” Mikhail Larionov, Facebook
No one wants to “chat” with a bot
40. Buttons are easier than typing
Obvious when you think about it
On mobile, typing is way harder than tapping buttons
41. Don’t bore the user
Don’t auto-reply on unknown command
Don’t spam with content
44. Ultimately, there are two types of bot
Subscription
Push based messaging
Distribution of content in a timely manner
tailored to the recipient
Service
Pull based messaging
Allowing the user to request content /
support when they wish
47. Bots are already driving real business value
Don’t wait for the “killer” bot, there is no such thing
Bots are already making businesses money
Bots are already saving businesses money
48. Thank you for
your time!
Get in touch
https://thebotplatform.com
https://m.me/thebotplatform
syd@thebotplatform.com
skype: sydlawrence