Gain exclusive insight into finding influencer marketing success. Discover the one essential rule for creating online influence: what works in real life (IRL), works online.

1. TRAACKR
Find Influencer
Marketing Success with
These IRL Principles

2. Here’s the dirty little secret of
influencer marketing in one
sentence…
What works in
real life (IRL),
works online.

3. Could the secret to influencer
marketing success be so obvious?
Yes
That’s why we invited top influencers
to help you find greater success with
influencer marketing.
Here is what they had to say.

4. Senior Marketing
Consultant
Pam Didner
"Brands usually
don’t have much
control over
what influencers
will share or
communicate."

5. Chief Content Officer,
MarketingProfs
Ann Handley
“The thing that
inspires me most isn’t
the brand: It’s the
people who are part
of the brand.”

6. CEO,
TopRank Marketing
Lee Odden
“Shared values
and goals are
important as well
as appreciation
for the work.”

7. Creative Director,
Cisco Systems
Tim Washer
“The best candidates
will likely be those
who can persuade
leadership to
champion bold
ideas.”

8. Global Content Strategist,
Dell
Shelley Ryan
“When deciding
if and how to
compensate
influencers, the key
is transparency and
disclosure.”

9. Head of Global Social Media,
Citrix
Justin Levy
“Influencers aren’t
defined by Twitter
followers. If they were,
you could buy a social
audience.”

10. Senior Director of
Influencer Marketing, SAP
Amisha Gandhi
“When you offer a
point-of-view from
your customer’s peers,
it can be incredibly
powerful.”

11. Founder,
Monumental Shift
Andrew Davis
“All you want to
know is if the
audience trusts
your influencer.”

12. Ready to apply
IRL principles to
your influencer
marketing?
Gain more insights from 24 top brand marketers and influencers by
downloading the full eBook, Influencer Marketing in Real Life.
DOWNLOAD EBOOK