3. Introduction – Company History
Nov. 2002 Roxio, a leading digital media software
company, known for Easy CD Creator
and Toast, purchased the Napster brand
out of bankruptcy
May 2003 Pressplay, the joint venture digital
music service owned by Sony Music
Entertainment and Universal Music
Group, was purchased by Roxio to be
the basis of Napster 2.0
With the Napster brand, the Roxio and
Oct. 2003 pressplay software and content, Napster
launched a LEGAL music service in the
US.
2004 Launches in Canada and UK
Thorsten Schliesche
Re-Naming of Roxio into Napster Inc.
Jan. 2005 and listing at the NASDAQ
Academically trained engineer of chemistry
Born on 8 November 1970 in Duisburg Napster starts Napster To Go the
Feb. 2005 worldwide first portable subscription
Since 01/2005 Napster Inc. service
General Manager Germany
VP Marketing&Sales Europe Dec. 2005 Start of Napster in Germany
2000 – 2005 T-Online International AG
Senior Manager Digital Shops & Music,
responsible for Musicload Oct. 2006 Start of Napster in Japan
5. Digital Music Market
The market for legal digital music is still a fast growing
segment – globally as well as in Europe
6. Digital Music Market
On a local level we see significant difference in the usage
type of digital music by consumers
7. Digital Music Market
Even with significant difference in the usage type we see a
high forecasted increase in revenue for all markets
Trade Value ($M)
3000 Online Mobile 36.1%
2500 750 37.8%
24.6%
2000
689
% Of Total
1500 Music Market 1508
1000 1996
8.9%
1363
213 2.3% 6.7%
500
445 99 602
255
101 23
0
USA Western Japan USA Western Japan
Europe Europe
2010
2005
Solutions
8. Digital Music Market
Also the digital market has already left his niche additional
distribution channels and models will be needed to attract the
mass market
Piracy is still alive and more people get Availability and function of devices has
music via P2P instead of legal download proven as key driver – the new generation
of handsets will bring many music devices
Users for legal music services still tend to
be male and 30+ Teens and younger grown up are already
used to order ring tones via their mobile
Different formats and standards in the PC
and therefore more open to full track
environment (Apple vs. Microsoft)
downloads compared to PC
PC is still not a living room device in the
Mobile has not seen piracy and free
majority of households
contents in the past
10. Napster Mobile
Launch OTA:
Announce availability of
November, 2006
Napster Mobile and 1st
carrier - Suncom Launch O2 Ireland Launch TMN Launch Europe
December 7th, 2006 December 16th, 2006 Q II 2007
February 2006
June 2005 August 2006 November 2/7, 2006 December 11th,
2006
Napster signs deal Launched SunCom Launch Cingular
with Ericsson AB (Samsung A707, i607) Launch Dobson January, 2007
Ann. & Launch au/KDDI
Branded Music Solution for the Operator + Spirit of Partnership = Positive ROI for Operator
Well-known branded music offering Marketing Plans / Opportunities
Integrated offering Economics for Operator:
Total solution for content and technology Revenue share
Content: 3 M songs Bounties
Best in Class Technology Accessories, data plans and usage
Hosted Solution w/ scalability Prompt deployment w/ global reach
11. Napster Mobile
A fully hosted solution will guarantee highest service level
and no technology cost for mobile network operators
Wireless
OTA
Ericsson
Servers
Content
Aggregation
Full length
Content
Aggregation
Pers. Prod. 2nd / 3 rd Level
Technology Hosting & Billing & Customer
Platform Operations Charging
Content Care
Management
Styling Prod.
Content Napster Mobile
Management Branded Portal
Full length
Napster Ericsson Joint Napster/Ericsson Activities
12. Napster Mobile
Usage of standard formats (AACplus) and DRM
(OMA1.1) ensure combined with WAP and Client
solution ensures broad handset support combined
with device optimized usability
WAP/XHTML Browsing
Support for more than 400 phones from all major manufacturers
Over 50 OTA full length audio compliant phones (EDGE/UMTS)
available right away
J2ME
Basically all J2ME MIDP2.0 compliant phones
with Multimedia API1.1 (JSR 135), RMS memory greater 15MB
and PDA Optional packages for the J2ME platform (JSR 75) after
passing compatibility tests and possible customizations, e.g.
Sony Ericsson K600, W800, W550, W600, W900 or
Nokia 6680, N-Series (N70, N90, N91)
13. Napster Mobile
Napster mobile offers a modular state-of-the-art mobile music
service with fast integration into portal/service of MNO and
significant benefits:
No internal costs/head counts for content
acquisition, licensing and programming
Revenue share will offer operator pure margin
Building music experience by using the
strongest global brand
Technical knowledge of Ericsson combined with
on of the biggest music catalogues
Future business models like track packs, mobile Search and browse Napster and listen to
30-second clips
subscription or combined mobile/PC
subscription will be developed on platform level BUY WHAT YOU WANT:
– no additional costs A la carte dual delivery- 2nd copy delivered
to your PC in Napster Client
Available Clients: WAP / xHTML, J2ME,
Symbian and PC application
14. Napster Mobile
As dual deliver is already a state-of-the-art service Napster
and Ericsson have already agreed to vision and have started
to develop a mobile subscription services.
“Duet” “Symphony”
(Ala Carte Purchase, (Unlimited Subscription
Dual Delivery – Mobile and PC) PC and Mobile)
Content Types
Full Length Songs, Ringtones, Images Content Types
Full Length Songs, Ringtones, Images
News, Community, Personalization
Recommendations, Ratings, News, Community, Personalization
Artist Info, New Releases Recommendations, Tell/Send to Friend,
Codec Ratings, User Profiles, WAP Chat,
AAC, aacPlus v. 2, WMA (PC) Artist Info, New Releases
DRM Codec
OMA 1.0 Sep. Delivery (mb) WMA, WMAPro (PC and Mobile)
WM DRM10 (PC) DRM
Delivery Models WM DRM10 (PC and Mobile)
A la carte - dual delivery Delivery Models
(Mobile | PC) A la carte - dual delivery
Napster PC terr. - Unlimited subscription
PC purchase available downloads
Non-Napster PC terr. - Editions
Editions (Mobile | PC)
Content management only Sideload - Native support Symbian
WAP | J2ME Possibly J2ME
Others
2006 2007/2008
