SlideShare une entreprise Scribd logo
1  sur  1
Télécharger pour lire hors ligne
Les risques des médias sociaux pour les organisations
                  Risques des médias sociaux pour les organisations, version 2 (juin 2011)


                Ce document est une production de Tactika inc. Son utilisation est sous la licence CC.
                Ce document peut être librement utilisé, à la condition de l'attribuer à l'auteur en citant son
                nom, aucune utilisation commerciale et aucune modification ne sont permises.                                           Licence Creative
                                                                                                                                                                                              CC-by-nc-nd
                                                                                                                                               Commons
                                                                                                                                            http://fr.wikipedia.org/wiki/Licence_Creative_Commons
                www.tactika.com                                                                      clement.gagnon@tactika.com




                                                     Menaces                                           Désastre

                                                                                                   Désastre naturel,
                                                                                                   bouleversement social,
                                                                                                   épidémie, état de crise,
                                                                                                                                                                                                Risques et impacts pour les organisations
                                                                                                                                                                                                        Fuite d’information concernant
                                                                                                                                                                                                        l’organisation par un employé ou
                                                                                                                                                                                                        un tiers
                                                                                  Événements       émeute, guerre, etc



                                                                                                       Matérielle

                                                                                                    Erreur, panne, bris
                                                                                                    matériel ou logiciel
                                                                                                                           !                                                                            Information sur le lien d’un individu
                                                                                                                                                                                                        avec son employeur

                                                                                                                                                                                                                                                    Disponibilité
                                                                                                                                                     Médias

                                                                                                                                                                                                                                                
                                                                                                                                                     Sociaux                                           Médias sociaux comme vecteur
                                                                                                                                                                                                       d’attaque logicielle
                                                                                                       Individu

                                                                                                   Pirate, criminel,
                                                                                                   terroriste, cyber-vandale, cyber-                                                                   Médias sociaux comme vecteur                     Intégrité
Menaces
                                                                                                   activisme extrémiste                                                                                d’attaque d’ingénierie sociale (social
                                                                                  Externe                                                                                                              engineering)


                                                                                                       Groupe
                                          Malvaillant
                                                                                                      organisé                                                                                                                                       confidentialité
                                                                                                                                                                                                       Usurpation de l’identité corporative
                                                                                                   Groupe de pression,
                                                                                                   gouvernement étranger
           Origines                                                                                hostile, espionnage,
          Humaines                                                                                 groupe criminel,
                                                                                                   opération militaire                                                                                 Fausse information, diffamation,
                                                                                                                                                                                                       désinformation, manipulation boursière

                                                                                                        Interne

                                                                                                                                                                                                       Utilisation excessive des médias
                                                                                                    Employé hostile
                                                                                                                                                                                                       sociaux sur le temps de travail


                                                                             Non-malvaillant            Interne
                                                                                                                                                                                                       Utilisation non autorisée des liens de
                                                                                                                                                                                                       communication et des équipements
                                                                                                    Employé négligeant
                                                                                                                                                                                                       de l’organisation pour l’accès aux
                                                                                                    ou ignorant
                                                                                                                                                                                                       médias sociaux

Contenu connexe

En vedette

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

En vedette (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Les risques des médias sociaux pour les organisations

  • 1. Les risques des médias sociaux pour les organisations Risques des médias sociaux pour les organisations, version 2 (juin 2011) Ce document est une production de Tactika inc. Son utilisation est sous la licence CC. Ce document peut être librement utilisé, à la condition de l'attribuer à l'auteur en citant son nom, aucune utilisation commerciale et aucune modification ne sont permises. Licence Creative CC-by-nc-nd Commons http://fr.wikipedia.org/wiki/Licence_Creative_Commons www.tactika.com clement.gagnon@tactika.com Menaces Désastre Désastre naturel, bouleversement social, épidémie, état de crise,  Risques et impacts pour les organisations Fuite d’information concernant l’organisation par un employé ou un tiers Événements émeute, guerre, etc Matérielle Erreur, panne, bris matériel ou logiciel ! Information sur le lien d’un individu avec son employeur Disponibilité Médias  Sociaux Médias sociaux comme vecteur d’attaque logicielle Individu Pirate, criminel, terroriste, cyber-vandale, cyber- Médias sociaux comme vecteur Intégrité Menaces activisme extrémiste d’attaque d’ingénierie sociale (social Externe engineering) Groupe Malvaillant organisé confidentialité Usurpation de l’identité corporative Groupe de pression, gouvernement étranger Origines hostile, espionnage, Humaines groupe criminel, opération militaire Fausse information, diffamation, désinformation, manipulation boursière Interne Utilisation excessive des médias Employé hostile sociaux sur le temps de travail Non-malvaillant Interne Utilisation non autorisée des liens de communication et des équipements Employé négligeant de l’organisation pour l’accès aux ou ignorant médias sociaux