Tales of the Cocktail® 2015 Sponsorship Deck
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The document provides information about the 13th annual Tales of the Cocktail event being held in New Orleans from July 15-19, 2015. It discusses the various seminars, tastings, dinners and other events that will take place during the 5 day conference focused on cocktails. Sponsorship opportunities are also described that allow brands to promote themselves and participate in the various events during the conference.
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Tales of the Cocktail® 2015 Sponsorship Deck
- 5. TalesTeam Christina Sudderth Sales&Purchasing Manager Ann Tuennerman Founder Christine Bondick Marketing&Merchandise Assistant Emily Britton Sponsorship& FulfillmentManager Melissa Young Business&Logistics Manager Alex Smith Logistics&Sales Assistant Michelle Dunnick Operations&Marketing Manager
- 8. The Market at Tales HotelMonteleone/RoyalSalonsA&B TuesdaythroughSunday Webringtheshopstoyou! Featuresanexpansiveanduniquecollectionofcocktail-themedbarware,apparel,bagsandmore!
- 11. Sponsorship BenefitsandFeatures • Sponsor Credentials • Access to all Tasting Rooms and use of standby line for all seminars • Guaranteed seating in seminars sponsored by your brand • Discounts • 20% discount on event tickets • Discounted hotel rates at partner hotels • Brand Recognition • Brand logo prominently displayed at TalesoftheCocktail.com on your specific event listing and sponsor page with direct links to your site • Event schedule integrated into the 2015 Tales of the Cocktail app • On-site signage • Event inclusion in the Official Tales of the Cocktail® Program • Attendee Outreach • Attendees will be able to “opt in” to receive outreach and further communication directly from sponsor brands • Media Outreach • Access to credentialed media list to use to promote your events and schedule interviews • Key events included in Tales of the Cocktail® press materials • Social Networks • Official events documented and shared on Tales of the Cocktail® social media outlets • Event integration with Facebook, Instagram, etc. • Newsletter inclusion based on a case by case basis • Activation Support • Dedicated Tales Team Member assigned to your event upon confirmation • On-site staffing support • Tales 365 Partnerships • Opportunity to partner for access to members • Tax-Deductible Sponsorships • NOCCPS is a 501© 3, EIN 84-1701381, donations and sponsorships are tax deductible to the fullest extent of the law
- 13. ComplimentaryforAttendeeswithaTastingRoomWristband. Daily Bloody Mary, Coffee & Juice Bar DailyintheHotelMonteleone/CarouselLounge
- 17. TraditionalSeminars Hotel Monteleone & Royal Sonesta 90 minutes Cocktail service executed by the Cocktail Apprentice Team 80-200 attendees ExclusiveTastingSeminars Hotel Monteleone Bonnet Carre Room 90 minutes Cocktail service executed by the Cocktail Apprentice Team Limited to 20 attendees and can be led by a brand team TechniqueSeminars Hotel Monteleone Iberville Room 90 minutes Cocktail service executed by the Cocktail Apprentice Team Limited to 50 attendees and is a true hands-on seminar led by an expert or brand team Types of Seminars Seminar submissions are being reviewed by the committee and acceptances will be sent in early February. We will pair any unsponsored seminars mid-February. Please notify the Tales of the Cocktail® Team if you are interested in sponsoring a seminar.
- 21. Cocktail Apprentice Program Cocktail Apprentice Program All Seminar Cocktails are Executed by the “CAP” Team
- 23. • HotelMonteleone:4roomoptions • RoyalSonesta:2roomoptions • HotelMonteleonePoolTasting Room • CocktailApprentice BreakfastorLunch-NEWROOM! • TheFirstSip-NEWIN2015! • TheCornerBar-NEWIN2015! Tasting Room Options
- 28. TheCornerBar HotelMonteleone/Lobby WednesdaythroughSaturday 8SponsorsAvailable Everyone has their go-to neighborhood bar. At Tales of the Cocktail® 2015, The Corner Bar is that place. Located in a corner of the Hotel Monteleone Lobby, this pop up will feature different brands twice a day as they serve up cocktails, coffee or other refreshments. It’s a place where you can learn more about these brands and sample their products while catching up with old friends and making new ones before heading off to your next event. Stop by The Corner Bar during Tales of Cocktail® and by the end of the week it may just be that place where everyone knows your name.
- 29. Whatisincludedwith the TastingRoomSponsorshipFee? What IS included • 4 cases of Mountain Valley Spring Water • Two Hotel Banquet Servers • Hotel Linens • Kold Draft Ice • Cocktail Napkins • Daily Signage • 5oz. Tasting Cups • Tables (choice of size and layout) • List of preferred vendors What is NOT included • AV Equipment • Bartenders • Bar Tools • Spirits or Cocktail Ingredients • Décor, models, talent or musicians • Food • Plates, utensils, burners, glassware, etc. • Photography • Transportation • Pool Tasting Room requires a lifeguard Tales of the Cocktail® has a list of recommended vendors we work with locally who can provide an array of needs for your events. We support local!
- 30. New for 2015! Tales of the Cocktail® is pleased to announce a new partnership with graduates of the Cocktail Apprentice Program, now providing prep, juice, and batching support for both large and small events at Tales of the Cocktail®. For more information and pricing please contact Don Lee: don@cocktailkingdom.com
- 31. Tales of the Cocktail® 2015 Preferred Vendors Pleaseinquireaboutour2015listofPreferredVendors.Wehavecontactsthatcanfulfillyoureventplanningneedslocally.We encourageyoutouseourlocalvendorsasitbenefitsthelocaleconomyandtheenvironment. TheEconomy •Spend$100withalocalbusinessand$68ofthatstaysinourcommunity. •Independentbusinessesobeythelawandcollectstatesalestax,whichisreinvestedincommunities andbolstersstatebudgetdeficits. TheEnvironment •Buyinglocalmeanslesspackaging,lesstransportation,andasmallercarbonfootprint.
- 33. Tales Dining & Drinking 2014 Success Stories In2014,Talesof theCocktail® hosted22Spirited Dinners® 90%SoldOut SoBouhad theirbiggest nightyet ErinRosehasa recordweek, selling180gallons ofFrozenIrish Coffee TivoliandLeehad itshighestgrossing daywiththe SpiritedDinner® TheCarouselBar soldmoreFernet Brancatheweekof Talesthantheydo inoneyear Tujague’ssoldmore Grasshoppersthe weekofTalesthan anyotherweekofthe year
- 35. Spirited Dinner® Series SpiritedDinners® Over the years, Spirited Dinners® have become a Thursday night tradition at Tales of the Cocktail®. On Thursday July 16th, restaurants located throughout the city will welcome cocktail lovers to enjoy a one-of-a-kind dinner pairings of cocktails and cuisine. Each restaurant will combine the talents of at least one of the world’s best mixologists with some of the city’s most renowned chefs to create imaginative and innovative culinary pairings. Reservations for Spirited Dinners® must be made directly through the restaurant. Local Restaurants Paired with Sponsored Spirits Thursday 8:00 PM – 11:00 PM
- 36. TalesRestaurantWeek New Orleans has legendary cuisine. That’s no secret. But with five days in this gastronomic city, figuring out where to eat can be a little overwhelming. Throughout the week you’ll be able to sample a special price-fixed tasting menu (with a recommended spirit cocktail, of course) at some of the city’s most legendary and talked about restaurants. Stop in for lunch or dinner and you’re guaranteed the kind of meal that only New Orleans could produce. Monday, July 13th through Monday, July 20th Lunch 2 Courses + Tasting or Cocktail Dinner 3 Courses + Tasting or Cocktail Open to the Public
- 37. DynamicDuos When cocktails are your passion, tending bar hardly feels like work. That’s why a handful of the world’s most renowned bartenders will be picking up extra shifts at bars around New Orleans during Tales of the Cocktail® 2015. But they won’t be doing it alone. Local bartenders will be joining them behind the stick to form dynamic bartending teams. Stop by for a drink to see these teams work their delicious magic as you drink in a bit of the local flavor. Tuesday, July 14 – Sunday, July, 19, 2015 Guest bartenders paired with local bartenders with a featured sponsor cocktail Shifts vary on time and date depending on host location Open to the Public with cocktails for purchase
- 38. Special Events
- 43. TheSpirited Awards®Ceremony TheSheratonHotel Saturday,July18 AtTalesoftheCocktail®2015,we’retakingyoufromBourbonStreettothe streetsofHavanaforthe9thAnnualSpiritedAwards®.Thiscolorfuland festiveeventwillpayhomagetotheuniquesights,soundsandflavorsof Cubaaswehonorthebestofthespiritsindustryfrombarsandbartenders towritersanddistillers.ComedressedinyourbestCubanattireaswesip ondaiquiris,takeinsomeCubanJazzandcelebratethepeoplethat changingthewaytheworlddrinks. If you are interested in being a sponsor at our 2015 Spirited Awards® Ceremony, please contact us at Partners@TalesoftheCocktail.com.
- 44. • OfficialCocktailCompetition “RedefiningtheDaiquiri” • TheBitterMarket Additional Sponsorship Opportunities
- 49. BrandHostedvs.Talesof theCocktail®HostedEvents Brand Hosted • Events in which the content is curated by the host brand. • Tasting Rooms, Spirited Dinners®, Tales Restaurant Week and Dynamic Duos Tales of the Cocktail® Hosted • Events in which we curate the content and manage all logistics. • Seminars, Happy Hour Series and the Spirited Awards®
- 50. • Ifyoualreadyhaveanideafora“brandhosted”event,youcansubmitit viatheEventSubmissionfortoday. • ThisincludesalltypesofTastingRoomsorSpiritedDinners. • AllothereventscanbeconfirmedthroughtheSponsorshipTeamby emailingPartners@TalesoftheCocktail.com. • ATalesoftheCocktail®TeamMemberwillconnectwithyoutoconfirmyour participation. What is my next step?
- 51. WhatisTalesoftheCocktail® looking forinmyeventsubmission? • We are first and foremost an educational event and your idea should highlight what the attendees will get to learn, taste, see, touch or do. • Think of your submission as what the attendee will read on the event schedule and make their decision to attend. • Target the bartender and do not “dumb” it down. • Be as specific as possible. • Just a “well made cocktail” is not enough. • Important Questions to ask: • Why should I attend this tasting room? • Who and what will be there that I cannot get anywhere else? • What will the attendee take away? • Is there food? • Is there music or an artist performing? • What hands-on activities are there, if any? • Is there a competition? • Does the attendee get to try a new product? Bringoutallofthebells andwhistles!
- 52. Tales oftheCocktail® Official Media Coverage Partnerships Imbibe Magazine Chilled Magazine TalesoftheCocktail®’sLeadMediaSponsor, ImbibeMagazine,isonceagainproducingthe 2015TOTCEventGuide. Thisisafantasticopportunitytopromoteyour brand,andbrandsthatadvertiseinthe May/JuneissueofImbibe(whichisdistributed atTales)receiveaspecialdiscountonadsinthe TOTCEventGuide. Forplacementoptions,email:KarenFoley Karen@ImbibeMagazine.com. TheJulyissueofChilledwillbedevotedtoTalesof theCocktail®:alookbackatthehistory,people andthebrandsthathavemadeitthemost importantspiritsfestivalintheworld.Theissuewill alsotakealookattheinnovationandactivations ofparticipatingbrandsin2015. Foradvertisingopportunities,email:JeffGreif Jeff@FreeAgentMedia.com. Mediapartnershipsareonlyavailable tosponsorsofTalesoftheCocktail® 2015
- 53. • AllproductsusedmustbelistedwithaLouisianaDistributor. • Noalcoholcanbe“self-supplied.” • WhatifIdonothavedistributioninLouisiana? • Wecanassistingettingtemporarydistributionforthelengthofthe event. • ContactPartners@TalesoftheCocktail.com • Distribution/ListingmustbesecuredbyMay1,2015. ATC Guidelines PleasebesuretoreadtheUpdatedATC Guidelinesdocumentsentouttoall sponsorsandincludedontheOpportunities pageofourwebsite.
- 54. TastingRooms,CAPMealsandtheMedia/PresenterSuite • Basedonyourrecipesyoucancalculatethetotalamountofproduct needed. • Thisincludesallbrandsevenifyouareusinganotherbrand’sproduct. • YourordermustbeplacedwithTalesoftheCocktail®onorbeforeMay 1,2015. • Wewillinvoicetheeventsponsorforamonetarydonationequaltothe amountofproductpurchased,inclusiveoftax. • Yourproductwillbedeliveredtoyoureventlocationtwohourspriorto theeventstarttime. ATC and Brand Hosted Events
- 56. Seminars,HappyHourSeriesandtheSpiritedAwards® • TalesoftheCocktail®willpurchaseallspiritproductneedsfortheseevents. • Wewillinvoicetheeventsponsorforanadditionalsponsorshipfee amountforthedollaramountofyourproductpurchased,inclusiveoftax. • Note:TraditionalandTechniqueseminarsincludethecostofproduct alreadyandnoadditionalfeesareduefromthesponsorbrand. ATC and Ticketed Events
- 57. Eventsubmissionsareapprovedonarollingbasis.The recommendedsubmissiondateisMonday,February2nd. Friday,May1st • Alldistribution/listingmustbesecuredinLouisiana. • Allsponsorshipcontractsmustbesigned. • AllspiritordersandrecipesmustbeturnedintoChristina Sudderth. Important Deadlines