This document outlines SD Worx's journey to becoming a social business in Belgium. It discusses their strategy of involving everyone, being supportive, providing steady and diverse content, and giving quick expert answers. It describes tracking key metrics like impressions, new relationships, and share of voice increasing after six months. Finally, it recommends five steps for building a social company: defining a strategy, recruiting promoters, coaching/training, transparent evaluations, and starting small.
6. 1. Everyone must be involved
2. Should be supportive, not repressive
3. We need a steady and diverse content flow
4. Must provide quick answers from internal experts
7. 1. Everyone must be involved
2. Should be supportive, not repressive
3. We need a steady and diverse content flow
4. Must provide quick answers from internal experts
8. 1. Everyone must be involved
2. Should be supportive, not repressive
3. We need a steady and diverse content flow
4. Must provide quick answers from internal experts
9. 1. Everyone must be involved
2. Should be supportive, not repressive
3. We need a steady and diverse content flow
4. Must provide quick answers from internal experts
18. The Big
plan
Transform SD Worx into a Social Business
19. The Big
plan
Transform SD Worx into a Social Business
External
speed
20. The Big An inside
plan guy
Transform SD Worx into a Social Business
External
speed
21. The Big An inside
plan guy
Transform SD Worx into a Social Business
External Company-wide
speed ambassadors
22. The Big An inside Open monthly
plan guy evaluations
Transform SD Worx into a Social Business
External Company-wide
speed ambassadors
23. The Big An inside Open monthly
plan guy evaluations
Transform SD Worx into a Social Business
Coaching,
External Company-wide
training,
speed ambassadors
preaching
24. ANSWE R ONE QUE S TI ON :
W HAT ’S I N I T F OR THE M ?
25. ROI after being a social
What’s the
business for six months?
26. 1. Internal community is more active then ever
2. 200.000 impressions via social media
3. 5.000 new relationships with our target audience
4. 1.200 meaningful interactions
5. Share of voice from 30% to 48%
27. 1. Internal community is more active then ever
2. 200.000 impressions via social media
3. 5.000 new relationships with our target audience
4. 1.200 meaningful interactions
5. Share of voice from 30% to 48%
28. 1. Internal community is more active then ever
2. 200.000 impressions via social media
3. 5.000 new relationships with our target audience
4. 1.200 meaningful interactions
5. Share of voice from 30% to 48%
29. 1. Internal community is more active then ever
2. 200.000 impressions via social media
3. 5.000 new relationships with our target audience
4. 1.200 meaningful interactions
5. Share of voice from 30% to 48%
30. 1. Internal community is more active then ever
2. 200.000 impressions via social media
3. 5.000 new relationships with our target audience
4. 1.200 meaningful interactions
5. Share of voice from 30% to 48%
31. 5 things to remember when building your
own social company.
32. 1. Define your strategy
2. Recruit promoters
3. Coach, train, preach
4. Evaluate transparantly
5. Start small
33. 1. Define your strategy
2. Recruit promoters
3. Coach, train, preach
4. Evaluate transparantly
5. Start small
34. 1. Define your strategy
2. Recruit promoters
3. Coach, train, preach
4. Evaluate transparantly
5. Start small
35. 1. Define your strategy
2. Recruit promoters
3. Coach, train, preach
4. Evaluate transparantly
5. Start small
36. 1. Define your strategy
2. Recruit promoters
3. Coach, train, preach
4. Evaluate transparantly
5. Start small