Nike+
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Talking Heads vertaalde de lentecampagne 2009 ‘Men vs Women Challenge’ voor Nike Belgium naar social media en meerbepaald naar een conversational marketingcampagne. Het verloop van die campagne, de belangrijkste cijfers en de valkuilen vind je in deze presentatie. Deze presentatie vind je ook terug op de Talking Heads blog: http://www.talkingheads.be/nl/blog
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- 1. Nike & Social Media maandag 21 september 2009
- 2. Nike & Social Media 21/9/2009 maandag 21 september 2009
- 3. Hi, I’m Bart maandag 21 september 2009
- 4. Conversation starters maandag 21 september 2009
- 5. Social Media? maandag 21 september 2009
- 6. Web 2.0 maandag 21 september 2009
- 7. Web 2.0 The ‘new’ web creation social decentralized maandag 21 september 2009
- 8. maandag 21 september 2009
- 9. Yelling does not work anymore maandag 21 september 2009
- 10. What does work? Listen Facilitate Converse maandag 21 september 2009
- 11. Nike+ maandag 21 september 2009
- 12. Goal: get new active runners into contact with Nike+ as brand and as product reactivate existing Nike+ runners expand the network of Nike+ ambassadors start conversations around Nike+ maandag 21 september 2009
- 13. maandag 21 september 2009
- 14. Give a well-chosen group of bloggers a brand experience. maandag 21 september 2009
- 15. Approach: select the right bloggers listen to their feedback facilitate them to spread the message keep the conversation going maandag 21 september 2009
- 16. Remember... maandag 21 september 2009
- 17. maandag 21 september 2009
- 18. What does work? Listen Facilitate Converse maandag 21 september 2009
- 19. Social Media? blogs Facebook Twitter Netlog Used to support, stimulate, facilitate the Blog Challenge. maandag 21 september 2009
- 20. maandag 21 september 2009
- 21. Leverage the network effect maandag 21 september 2009
- 22. The Setup maandag 21 september 2009
- 23. 4 phases warm-up women men join in worldwide challenge Brussels 20km maandag 21 september 2009
- 24. maandag 21 september 2009
- 25. Caution! maandag 21 september 2009
- 26. maandag 21 september 2009
- 27. It’s not all downhill initial trouble with technology resolved swiftly negative reporting turned into positive feedback maandag 21 september 2009
- 28. maandag 21 september 2009
- 29. The numbers maandag 21 september 2009
- 30. Blogs 120 blogposts (expected 20) Nike+ widget integrated by each blogger valuable feedback maandag 21 september 2009
- 31. Twitter 180 tweets 5 active Twitterati, average of 280 followers interaction between Bloggers and followers about brand and campaign maandag 21 september 2009
- 32. Netlog friends: 8.185 visitors: 56.263 pictures: 1000+ votes guest book: 645 comments maandag 21 september 2009
- 33. Conclusion maandag 21 september 2009
- 34. Listen identify relevant online influentials offer an experience create new ambassadors with online impact maandag 21 september 2009
- 35. Facilitate facilitate to spread the message solve possible problems keep the conversation going maandag 21 september 2009
- 36. Converse interaction between bloggers and Nike interaction between bloggers and followers across different platforms maandag 21 september 2009
- 37. The overall feel of the participants is positive towards the brand, Nike+ and campaign. -> Word of Mouth effect maandag 21 september 2009
- 38. Questions? maandag 21 september 2009
- 39. Bart E: bart@talkingheads.be T: +32 495 51 36 36 Sofie E: sofie@talkingheads.be T: +32 478 20 84 11 maandag 21 september 2009
- 40. E:info@talkingheads.be T: +32 9 269 52 45 maandag 21 september 2009