This is the presentation we gave for the Travel Magazine E-day on 30th September 2010. Our target audience were travel professionals. Seeing as we had a short time slot we first briefly introduced Social Media, including statistics. After that we gave some best practices and tips on how to interact with (potential) customers on social media.
12. Facebook in Belgium
3.5 million Belgian accounts
+/- 7 million Belgians online
= 50% of the online population is active on
Facebook
13. Facebook in Belgium
50.9 % of the Belgian
Facebook users is 18-34 yo
50.3% men
vs 49.7% woman
42 % Frenchspeaking
vs 58 % Dutchspeaking
Source: http://www.checkfacebook.com/
14. Other...
LinkedIn: 526,476 BE profiles
Netlog: 3.1 million Dutchsp members
7.8 million FRsp members
Twitter: +/- 30,000 accounts (VL)