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Playbook for Strategic Foresight and Innovation

Funded by the Finnish government (Tekes), the Playbook for Strategic Foresight and Innovation is a free how-to guide for learning innovation best practices and inculcating them in an organization. It is packed with over 250 pages of step-by-step instructions, diagrams, tips, examples, worksheets, case studies, and more.

Authors: Tamara Carleton, William Cockayne, Antti Tahvanainen

Sample excerpt. Download a free full copy from www.innovationacademy.io

Playbook for Strategic Foresight and Innovation

  1. 1. 1 A hands-on guide for modeling, designing, and leading your company's next radical innovation Playbook FOR STRATEGIC FORESIGHT AND Innovation EXCERPT
  2. 2. 2 Playbook Development Team Tamara Carleton William Cockayne Sponsors art coordination Graphic design and layout Anna Raikkonen Research Partners Playbook for Strategic Foresight and Innovation
  3. 3. 3 Playbook for Strategic Foresight and Innovation Playbook overview Welcome to a guide for the strategic manager, the person who is responsible for innovation— next market, describing the future customer, or developing an amazing team who can reliably take new visions to new markets. Benefit to you Strategic focus How to use it
  4. 4. 4 Chapter 1. The Foresight Framework We introduce a comprehensive framework the big idea. Chapter 2. How to Start Discover the different types of innovation paths, people, and industry contexts to help you start in the right place with the right mindset. Chapter 3. Perspective The Context Map, Progression Curves, and Janus Cones methods broaden your view of the problem space, helping you to better anticipate the future. Chapter 4. Opportunity The Generational Arcs, Future User, and Futuretelling methods identify your future customers in terms of macro, micro, and narrative views. Chapter 5. Solution The White Spots, Paper Mockups, and Change Path methods turn your idea into a tangible artifact and plan. Chapter 6. Team The Buddy Checks, VOICE Stars, and and keep the right people engaged in your pursuit of radical innovation. Chapter 7. Vision The Vision Statement, DARPA Hard Test, organizational vision to direct your team’s efforts. Appendix Supporting material includes a list of readings, suggested data sources, and other related items. Playbook for Strategic Foresight and Innovation TABLE OF CONTENTS 9 29 58 91 124 165 200 240
  5. 5. 5 PERSPECTIVE OPPORTUNITY SOLUTION TEAM VISION Playbook for Strategic Foresight and Innovation METHOD SHORTCUTS
  6. 6. 6 FUTURE VISION FOR PAPER 10 WORKSHOP LESSONS FROM AN INDUSTRY VETERAN A SECOND FUTURE FOR UBICOM HOW YLE DEFINED A NEW FORESIGHT CAPABILITY SEEKING VISIONARIES AT DARPA PROGRAM MANAGERS AT DARPA DARPA’S LESSONS FOR INDUSTRY TECHNOLOGY VISIONS AT DARPA THE HEILMEIER CATECHISM AT DARPA THE ORIGINAL VISION OF EPCOT Multiple case studies are presented throughout the playbook for deeper insight into how various organizations have applied the methods or approached long-range planning. Playbook for Strategic Foresight and Innovation A variety of case studies
  7. 7. 7 Playbook for Strategic Foresight and Innovation How to use the playbook The playbook adopts two simple schemas to help you follow the material types of content. The second schema applies to each method’s presentation. Overview 61 WhEN to use it research WhY it’s helpful Context Maps What you get Example Instructions Insights Tips Photos Template 62 Let’s look at an example IDEAL CITY > > 63 Instructions 1. Agree on a broad topic or opportunity area your team wants to pursue. You set the scale of topic. Very broad topics may 2. Draw an outline for a Context Map or use the worksheet template in the playbook. 3. Start talking with your team about dimensions as they arise. Points of intense discussion or even disagreement are good to include in your Context Map. 4. around your Context Map. At 5. arrives at a map (or set of maps) that captures your problem space annotated example. The numbers in numbers in the diagram. 67 Tips & lessons from others REFLECTION What is the proposed topic? Why do you want to pursue it? 68 Additional examples A major consumer electronics company used a An American police force considered how decreasing state funds would impact a range of ORIGINALS MISSING © 2012 William Cockayne & Tamara Carleton 69 CONTEXT MAPS | method worksheet 65 Drawing insights & implications
  8. 8. 8 Peter Drucker Arthur C. Clarke
  9. 9. FORESIGHT FRAMEwork ChaptER 1 Shortcuts Foresight Framework 10 Five planning phases 11 Two guiding principles 14 The methodology 15 Underlying theories 18 An integrated system 21 Case study: Paper 24
  10. 10. Playbook for Strategic Foresight and Innovation Download a full copy of the Playbook and go further with our open tools by visiting: https://innovationacademy.io Innovation Academy