Running a successful influencer marketing program involves more than just asking people with lots of fans to give a product review or mention your brand. MtoM has been creating compelling campaigns from content creation to amplification.

1. Create Wow-Worthy
Campaigns with Influencer
Marketing

2. WHO IS MtoM
CONSULTING?
Christine Wilson
CEO & Founder
Tracey McCoy
COO

3. WHO IS MtoM
CONSULTING?
• Social Media – Facebook, Twitter, Pinterest, etc.
• Blogs – Influencer Marketing for Your Brand
• Ads – Google Adwords, Facebook, and Twitter
• PR – Local and National PR Services
• And More – Website Design, Mom Outreach

4. WHO IS DOING
INFLUENCER
MARKETING?
59%65%
Of brands participate in
influencer marketing
today
Plan to increase their
influencer marketing
budget in the next 12
months

5. People trust people, not logos. 92%
of global consumers trust UGC and
WOM more than advertising.
WHY IS INFLUENCER
MARKETING THE
FOUNDATION?

6. CAMPAIGN STRATEGY
AND DEVELOPMENT
• Know Your Audience
– Target Market
– Message that resonates (Content Relevant
to Platform)
• Set Clear Goals
– Awareness
– Traffic
– Engagement
• Define How To Measure Success
– Clicks
– Shares
– Comments

7. Additional Campaign
Components?
• Video
• Live Event
• Email
• Survey
• Research

8. INFLUENCER DISCOVERY
Types of Influencers
• Celebrity
-High Reach
• Quality Content Creators
-Creative Content
• Buzz Builders
-Distributors
• Advocates & Employees
-Easy to access

9. IDEAL
CONTENT DISTRIBUTION
• Publishing Schedules
• Relevant Sites, Blogs, Social Platforms
• Amplification
• Ensure Content Intertwines
– Sharing other campaign posts (Boosting)
– Content hubs

10. REPORTING
AND METRICS
• Traffic
• Engagement
• Shares
• Pins/Likes/Re-Tweets
• Across Multiple Platforms
• Real Time Data / Anytime

11. SUCCESSFUL PROGRAM
Britax Campaign
Challenge
Britax recognized the value of influencer
content and wanted to start a campaign
Solution
• Executed a 40 blogger campaign
• Highly targeted and niche bloggers t
o target specific audience
Results
• 3.7 million UVMs
• 81,281 Page Views
• 7,211 Comments
• 196 Content Pieces
• 2,860 Brand URL Clicks

12. WHO IS TAPINFLUENCE?
Founded
2009
70+
TOP AGENCIES AS
CUSTOMERS
100%
YEAR-OVER-YEAR
GROWTH
NAMED LEADER
IN CONTENT MARKETING
BY FORBES
500,000+
CONTENT PIECES
CREATED
BEST IN CLASS
INFLUENCER MARKETING
AUTOMATION PLATFORM

13. QUESTIONS?