Setting up a social media marketing strategy for brand OYO. Forming a campaign by collecting feedback from different customers and by targeting on Facebook and designing adsets accordingly to be run on all social media platforms of the brand.

1. Presented By: Tanvi Mehta
Ayush Gupta
Tapan Desai
SOCIAL MEDIA
MARKETING

2. TABLE OF CONTENTS
INTRODUCTION
02 03
04 05
CAMPAIGN
STRATEGY
AD SETS &
TARGETING
SOCIAL MEDIA
CREATIVES
LANDING PAGE

3. INTRODUCTION,
VALUES, USP,
COMPETITORS
01

4. INTRODUCTION
● Oravel PVT.LTD was founded by Ritesh Agarwal, a 17 year old college dropout
from Orissa in 2012
● In 2013 he pivoted Oravel to OYO Rooms, the name Oyo means “on your
own”, nothing but an idea to create India’s largest chain of efficient, young
and standardised budget rooms
● In 2014 Ritesh Agarwal was selected for Thiel fellowship which gave him a
funding of $100,000. Further he also received more fundings in the same
year which helped him grow his business
● In 2016 OYO rooms expanded their business internationally starting from
Malaysia further continuing in Nepal and Bhutan
● In 2018 they began to establish operations in UK, UAE, China, Singapore and
Indonesia making it one of the most successful ventures of its kind
● As of now OYO has 330,000 rooms in over 500+ cities

5. VALUES
● STANDARDIZED:
OYO rooms promises to provide the same amenities and the same
awesome experience
● AFFORDABLE:
OYO offers room at price that no other player in the budget segment offers
today
● TECHNOLOGY DRIVEN:
OYO uses technology to link all its functions and provide the customer a
seamless awesome experience

6. USP
● Chic spaces with modern amenities
● Best in Class Efficiency
● Surprisingly Unordinary
● Affordable price
● Standard services quality

7. COMPETITORS

8. CAMPAIGN STRATEGY
02

9. CAMPAIGN STRATEGY
● HASHTAG: #OYOKaroNa
● TAGLINE: Not Your Regular Room
● OBJECTIVE: Driving Traffic to the Website
● TARGETING: Unmarried Couple, Family, Business Executives
● CAMPAIGN STRATEGY: This campaign is created keeping in mind that OYO
is not just your regular hotel but it is a space that provides you luxury in an
affordable price and a Great View. The hashtag #OYOKaroNa urges people
to book an OYO because it is a hotel for everyone be it your Vacation plans,
Leisure time or your Business trip. While people have to plan everything for
the vacation right from travelling to having an itinerary OYO helps them
ease the hotel booking process by eliminating the Travel agent and the
hassle that comes with it.

10. FACEBOOK
POST
CAMPAIGNCREATIVE

11. AD SETS & TARGETING
03

12. ● TYPE OF CAMPAIGN - An aim to showcase the brand message of luxury
in an affordable price for all kind of Business Trips
● MEDIA - Facebook, Instagram, Quora
● MOTIVE - An ease of booking and availability of luxurious amenities
● AGE RANGE - 28 - 36
AD SET 1

13. AD SET 1
FACEBOOK POST

14. AD SET 1 - BUSINESS EXECUTIVES

18. ● TYPE OF CAMPAIGN - aiming to display the unique design, private homes
like location with predictable high-quality amenities
● MEDIA - Facebook, Instagram, Twitter.
● MOTIVE - an ease of hassle free booking and
availability of standard amenities.
● AGE RANGE - 30 - 38
AD SET 2

19. AD SET 2
FACEBOOK POST

20. AD SET 2 - FAMILY HOLIDAYS

24. ● TYPE OF CAMPAIGN - an aim to showcase the brand message of
accessibility, affordability and predictability.
● MEDIA - TV
● MOTIVE - an ease of booking and
availability of standard amenities
● AGE RANGE - 21 - 28
AD SET 3

25. AD SET 3
FACEBOOK POST

26. AD SET 3 - UNMARRIED COUPLES

30. SOCIAL MEDIA
CREATIVES
04

31. INSTAGRAM
STORYThis is going to be an
interactive post where we
take a poll from people and
induce in their mind the fact
that OYO is for everyone
and can be done anytime
even post a party or to host
a small party.
Interactive Post

32. INSTAGRAM
STORY
This Creative is
promotional based and
through this we will drive
traffic for our App
downloads.

33. INSTAGRAM
STORY

34. FACEBOOK POST
Moment Marketing
Creative

35. FACEBOOK POST
Promotional
Based Creative

36. GIF POST

37. GIF POST

38. TWEETS

39. GIF TWEETS

40. VIDEO/POLL TWEET

41. Why Facebook, Instagram, Quora &
TikTok?
Why Facebook & Instagram?
With the amount of audience that Facebook has - Encouraging visitors to book an
OYO for all purpose. Tagging the location with pictures, videos, boomerangs, etc.
as Posts or Stories will help reach larger numbers.
Why Quora?
Answering questions regarding OYO on Quora and aware about how easy,
comfortable and hassle free is the process of booking a space at OYO.
Why Tik Tok?
Posting Videos on TikTok tagging the location with a view of the ambience when
you’re on your leisure time.

42. LANDING PAGE
05

43. Please click on this link to view the landing page:
https://drive.google.com/open?id=10ka_PCQu4FmRFHh76Fw1xTDvfDkHs9
Ke

44. LANDINGPAGE

47. THANK YOU!