This webinar presentation gives you a meticulous understanding of the Firebase Analytics tool starting with a platform walkthrough, set-up and comparative analysis with other app analytics products. You’ll learn how to integrate and report Marketing data from other tools such as DV 360, Google Ads, Admob. Webinar Recording: https://youtu.be/LdhdR5tGuQw Presenters: Sarjak & Namrata Reach out to us: hello@tatvic.com

1. Firebase Analytics
Best Practices To Attract, Engage, Convert &
Measure Your App Users
4th December 2019

2. Priyanka
Solutions Consultant
North America
Namrata Nagdev
Customer Success
Manager
Sarjak Patel
AVP - Customer Delivery
Kunal Soneta
Technical Analyst
Moderator Speakers Technical Expert
With you today

3. What Brings Us Here Today?

4. 40 % 20 % 18 %22 %
Basic Overview
of Firebase
Integration of Firebase
with DataStudio &
BigQuery For Advanced
Analytics & Visualization
Campaign Tagging &
Tracking in Firebase
Tracking End to End
User Journey Using
Firebase
What did you ask us to talk about?

5. ● Firebase Analytics and how does it compare to other app analytics tools
● Marketing Campaign attribution using Firebase Analytics
● Advanced Analytics using Firebase and BigQuery
● Integrating Firebase with Google Data Studio for Creating Interactive
Dashboards
● Activate Upon the Analysed Data Using Firebase
● Q&A
Agenda

6. Firebase

7. QualityDevelop
● Dashboard
● Events
● Conversions
● Audiences
● Funnels
● User Properties
● Latest Release
● Retention
● StreamView
● DebugView
● Authentication
● Database
● Storage
● Hosting
● Functions
● ML Kit
● Crashlytics
● Performance
● Test Lab
● App Distribution
● Predictions
● A/B Testing
● Cloud Messaging
● In-App-Messaging
● Remote Config
● Dynamic Links
● AdMob
Analytics Grow
More than just analytics?

8. App Analytics Tools Compared

9. All the tools are experts with data analytics...

10. And have their own way of engaging customers…

11. But, when it comes to handling attributions…

12. Firebase Analytics
Console Walkthrough

13. Firebase
Project 1
Firebase
Project 3
Firebase
Project 2
Events
User Properties
Conversions
Audiences
Firebase Structure

14. Events
Event Parameters03
Similar to custom dimensions in Google Analytics,
helping provide additional details around an event
Predefined Events02
Set of automatically collected events with the help of
SDK, without any implementation
User Actions01
Open an app, install/uninstall an app, in-app
purchases, completed a step, etc.

15. Conversions
Send Postback Data03
Sending your conversion data back to an ad networks
helps the networks optimize the traffic they send you
Events As Conversions02
Converting your regular event as conversion
facilitates attribution reporting and postback
capacity for that event
Conversion Events01
Most important events that are critical to a business
(new user sign-ups, in-app purchases, bookings etc.)
By default, first_open, in_app_purchase,
ecommerce_purchase

16. Audiences
Set Target03
Target notifications, A/B tests & ad campaigns based
on the audience sets
Filter Reports02
Use an audience to filter your reports and analyze
how different user segments engage with your app
User Segments01
Combine events, parameters, and properties to
include practically any subset of user

17. Creating Audiences
1. Provide basic audience level
details
2. Set the audience scope to
user, session and event
3. Choose user segment
conditions
4. Set sequence based scope, if
needed
5. Select the required
Membership Duration
6. Good to go!
Use the newly created audience to
filter reports, analyze and
remarket.
Source:

18. Funnels
Open Funnels03
Firebase Analytics funnels are open funnels meaning
users do not have to complete a previous step to be
included in the subsequent step
Visualize & Optimize02
Gain insights using a funnel and make the necessary
changes to your app to improve the completion rate
of a series of events and app retention
Identify Drop-offs01
Discover the stages within your app where users
abandon an important process leading to some
conversion

19. User Properties
Set & Register Property03
To apply a user property as a report filter, you need to
register it in the Analytics interface
Predefined Properties02
Set of automatically collected user properties with
the help of SDK, without any implementation
User Attributes01
Describe segments of your user base, such as
language, location, profession, spender, etc. based
on their app usage (static or slowly changing)

20. Other Useful Reports
Latest Release Retention
StreamView DebugView
For you new app releases,
● Track how many of your users are upgrading
● Understand their engagement
● Know how app stability across your user base
● Cohort reports depicting a set of users who
started using your app at the same time showing
how well the app retains users
● Filter the cohorts by campaigns that acquired a
set of users
● Analyze your app data across periods of time to
identify trends and anomalies among segments
of your user base
● Get a deeper understanding of who is using your
app and what they are doing, in real time
● Validate your Analytics configuration during
development
● See raw events data immediately so you can
make adjustments without having to wait for the
data to be processed

21. Marketing Campaign Attribution

22. Google Ads
Seamless Integrations with
AdMob Display & Video 360 Google Play

23. Links that work
● The way you want,
● On multiple platforms, and
● Whether or not your
app is already installed
Firebase Dynamic Links

24. Advanced Analytics Using
Firebase & BigQuery

25. ● Advanced Analysis
Closed Funnel, Revenue/Monetization, Ad Performance, In-App Purchases, Top Performing
Features, User Lifetime Value etc.
● Pre-requisites
In Firebase, your account needs to be an Owner of the project that you want to link
In BigQuery, that same Google account needs Project Owner access
Advanced Analytics
using Firebase & BigQuery

26. ● Leveraging Firebase
10 text + 40 numeric custom parameters; 25 Custom parameters per event
Event 1: 5 text parameters
Event 2: 20 numeric parameters
Event 3: 5 text parameters
Event 4: 20 numeric parameters
Event 5: 10 parameters (Custom parameters not configurable in Firebase)
Pass the custom parameters in the App Bundle to see data in BigQuery
Event 1: 26 text parameters (Hit discarded in Firebase and BigQuery)
● Integration Process
By using Firebase + BQ we can explore and analyze the project's historical data and answer any
questions about how the apps are being used
Advanced Analytics
using Firebase & BigQuery

27. Data Visualization Using
Firebase, BigQuery & Data Studio

28. User Funnel Drop Off Dashboard User Churn Rate Dashboard
Data Studio Dashboards

29. Grow with Firebase

30. Activations using Firebase
A/B Testing
Optimize your app
experience by making it
easy to run, analyze,
scale product and
marketing experiments
Predictions
It applies machine
learning to your analytics
data to create dynamic
user segments based on
the predicted behavior
of users in your app
Cloud Messaging
Notify a client app that
new email or other data is
available to sync. You can
send notification
messages to drive user
re-engagement and
retention
In App Messaging
Engage your app's active
users by sending them
targeted, contextual
messages that encourage
them to use key app
features

31. Activations using Firebase
Dynamic Links
Links that work the way
you want, on multiple
platforms, even if the app is
not installed. Users get the
best available experience
for the platform they open
your link on
AdMob
Use mobile advertising
platform to generate
revenue from your app.
Easy way to monetize
mobile apps with targeted,
in-app advertising.
Remote Config
Change the behavior and
appearance of your app
without publishing an
app update, at no cost,
for unlimited daily active
users

32. Thank You!
+91 7211199869 hello@tatvic.com
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