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1. MARKET INTELLIGENCE . CONSULTING
www.techsciresearch.com
INDIA NACHOS MARKET
FORECAST & OPPORTUNITIES
FY2017–FY2027

2. 2
Scope of Report
Product of Interest (POI): Nachos
Review Period
FY2017 – FY2020
Base Year
FY2021
Estimated Year
FY2022
Forecast Period
FY2023 – FY2027
Year Range
Nachos is a part of Mexican cuisine and is often served as snack or appetizer.
It is a dish consisting of tortilla chips usually served with toppings such as
melted cheese, jalapeno, hot peppers and with other savory toppings.
NACHOS MARKET
Market Segmentation
DISTRIBUTION CHANNEL
• Supermarket/Hypermarket
• Convenience Stores
• Online
• Others
REGION
• North
• South
• East
• West
TYPE
• Fried
• Baked
• Others

3. 3
Table of Contents
S. No. Contents Page No.
1.
Product Overview (A brief description of the category and product inclusions considered under
the scope of the study to give clear picture to the client about the product of interest.)
2. Research Methodology
3. Executive Summary (This chapter covers summary of the complete study.)
4.
Voice of Customer (Brand Awareness, Challenges Faced Post Purchase, Factors Influencing
Purchase Decision)
5.
India Nachos Market Outlook, FY2017-FY2027F (This chapter includes a brief overview of
the product of interest market such as total market’s growth rate, expected growth rate, key
growth levers, leading region, top grossing product types, etc. It includes more of a qualitative
information about the market.)
5.1. Market Size & Forecast
5.1.1. By Value
5.2.
Market Share & Forecast (The overall product of interest bifurcated/split among various
segments.)
5.2.1. By Type (Fried, Baked and Others)
5.2.2.
By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online
and Others)
5.2.7. By Company (FY2021)
5.2.8. By Region ( North, South, East, West )
5.3. Product Market Map (By Type, By Distribution Channel, By Region)

4. 4
Table of Contents
S. No. Contents Page No.
6. India Fried Nachos Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Distribution Channel
6.2.2. By Region
6.3. Product Benchmarking
7. India Baked Nachos Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Distribution Channel
7.2.2. By Region
7.3. Product Benchmarking
8. Market Dynamics (This chapter assesses the major demand drivers and restraints.)
8.1. Drivers
8.2. Challenges
9.
Market Trends & Developments (This section captures recent trends pertaining to
manufacturing or consumption, market movements in terms of points of production and
consumption, advancements and development)
10. Policy & Regulatory Landscape
11. India Economic Profile

5. 5
S. No. Contents Page No.
12. Impact of COVID-19 on India Nachos Market
13. Competitive Landscape
13.1. Competition Outlook
13.2. Company Profiles
13.2.1. Company Details
13.2.2. Products & Services
13.2.3. Financials (As Reported)
13.2.4. Key Market Focus & Geographical Presence
13.2.5. Recent Developments
13.2.6. Key Management Personnel
14. Strategic Recommendations
15. About Us & Distributor
Table of Contents

6. RESEARCH
METHODOLOGY

7. 7
Research Methodology
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Data
Collection
Developing List
of Respondents
Formulating
Questionnaire
Market
Profiling
Data
Validation
Data
Analysis
In-depth secondary
research was
conducted to
determine top players
in the India Nachos
market, overall
market size and
segmental market
size.
In order to
conduct industry
experts’ interviews,
TechSci
formulated a
detailed
discussion guide.
List of industry
players and
industry
specialists was
developed.
TechSci conducted
interviews with
industry experts
and industry
players for data
collection and
verification.
Data obtained as
a result of
primary and
secondary
research was
validated
through rigorous
triangulation.
The data was
scrutinized using MS-
Excel, statistical tools
and internal
proprietary database
to obtain qualitative
and quantitative
insights about the
India Nachos market.
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
Insights
Business
Solution
Primary Research Desk Research Company Analysis
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Conclusion
✓ Market Participants
✓ Key Strengths
✓ LinkedIn
✓ TechSci Internal
Database
✓ Factiva
✓ Hoovers
Paid Sources
✓ Company Websites
✓ Company Annual
Reports
✓ White Paper Study
✓ Financial Reports
✓ Investor
Presentations
✓ Regulatory Body
✓ Associations, etc.
Secondary
Research
Primary Research

8. 8
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India nachos market. The team has analyzed the outlook
of various segments of this market, while considering the major influencing factors. The study includes market forecasting, which would enable
our clients to take better decisions while planning their strategy to achieve sustainability in India nachos market.
Methodology Followed for Calculation of Market Size:
• Market Size By Value : Market size, in terms of value, for the year FY2021 was calculated based on information collected through exhaustive
secondary research and primary surveys, with various key opinion leaders/stakeholders, such as nachos companies, end users, industry
experts, and other industry participants.
• The team interviewed more than 40 – 50 companies, 180 – 200 end users, and 15 – 20 industry experts and other value chain stakeholders in
the India nachos market to obtain the overall market size from FY2017 to FY2021, which was validated by the Delphi technique. Taking standard
deviation into consideration, the market size was averaged out, to arrive at the market size data during FY2017-FY2021.
• Respondents were asked about the current and future market growth rates, market shares by type, by distribution channel, by region and by
company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across
various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further
triangulated from other stakeholders.

9. 9
Research Methodology
Methodology Followed for Calculation of Market Shares:
Market shares by type, by distribution channel, by region and by company were calculated based on the responses received through primary
surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of
nachos market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after
eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in
SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India Nachos
market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis

10. 10
Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research
also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It
should be noted that the figures compiled are only for the organized market including market share data.
Partial List of Companies Interviewed Key Secondary Sources
▪ PepsiCo (India) Holdings Pvt. Ltd (Doritos)
▪ Greendot Health Foods Pvt Ltd (Cornitos)
▪ AgroTech Foods Limited (Act II)
▪ Wellversed Health Private Limited (Ketofy)
▪ Recorn Foods Pvt Ltd (Makino)
▪ Daawat-Kameda (India) Private Limited (Kari
Kari)
▪ Haldiram Foods International Pvt Ltd (Mexilla)
▪ Orenda Foods Pvt Ltd (el dorado)
▪ AVT Gavia Foods Pvt Ltd (Salsalito)
▪ World Bank
▪ TechSci Research Proprietary Database & Knowledge
Repository
▪ Company Annual Reports
▪ Industry Magazines
▪ Industry Reports
▪ Statista
▪ News Dailies
▪ Credible Paid Databases

11. 11
Industry Brief
According to TechSci report on, “India Nachos Market By Type (Fried, Baked, and Others), By Distribution Channel (Supermarket /Hypermarket, Convenience
Stores, Online and Others), By Region (South, West, North, East), Competition Forecast & Opportunities, FY2027”, India nachos market has shown promising
growth in historical years until FY2021 and is expected to continue its growth in upcoming forecast years. The market growth can be attributed to the factors like
inclination of the young population of the country towards distinct, and new products available in the market. Moreover, the influence of the hectic and scheduled
lives of the young generation of the country, they are more susceptible to pick a preferred or a random snack over complete meals. Also, the change in the
eating habits of the consumers is highly influencing the market growth in the upcoming five years. The youth population is working class as well as holds enough
disposable income. The increasing busy schedules of the young population along with the increased disposable income is anticipated to drive the India nachos
market in the upcoming five years, until FY2027.
Furthermore, rapidly growing chains of fast food retailers are expected to boost the growth of the market in the next five years. Market trends show that the
consumers are demanding variant snacks. In such times, a cross-culture snack is a major turnover for the market. Nachos are tortilla chips that are served along
with dips, sauces, etc. the variant spices and flavors are actively influencing the consumer’s purchase decision. Indian chips are majorly owned by potato chips
and banana chips that are traditional as well as modern that may put a minor refrain on the India nachos market. Although, if the market players focus on
creating more Indian-Mexican culture influenced products and increasing flavor variant would act as an aggressive driver of the exponential growth of the
market. Although, Indian market of chips has become saturated as there are more or less similar products in the market which has created a vacuum for nachos
to enter the snack industry in India, thus making nachos a preferred option for the consumers. Also, health conscious consumers are choosing baked nachos
over the otherwise available fried snacking products, thereby influencing the growth of the India nachos market in the upcoming five years.
The report on India nachos market is segmented by type, by distribution channels and by region. Based on type, the segments are fried, baked and others. With
an increase in health conscious consumers, baked nachos are a favorable option in the future, although fried nachos have shown its dominance in the India
nachos market and are expected to grow with same pace in the future as well. Baked nachos offer the advantages of a healthier option to snacking. Although a
wide range of Indian snacks include variant spices and fried content that often gets spoiled easily if not stored properly. Lack of attention often drives consumers
in consuming expired or outdated products. Baked nachos may provide a healthier option since no frying oil is included in their manufacturing. Also, for the
concerned consumers, less amount of fat, and carbohydrate content is a major reason behind product selection, thus the market is anticipated to show an
impressive growth in the future. Although, fried nachos are also expected to hold the significant shares of the market owing to the flavor.
Indian economy was widely affected by the pandemic that set foot in early FY2021. India nachos market was not untouched, either. While observing the
lockdown, consumers were not able to visit multiple distribution channels and could only order the snacks online. The online retail is expected to gain major
revenue shares thus driving the growth of India nachos market in the forecast yeas. After observing a setback, nachos market is expected to revisit its growth
and show a promising future. Furthermore, increasing popularity for snack items and preference to multiple flavors drives the nachos market’s growth as well.
Major players operating in India Nachos Market include PepsiCo (India) Holdings Pvt Ltd (Doritos), Greendot Health Foods Pvt Limited (Cornitos), AgroTech
Foods Limited (Act II), Wellversed Health Private Limited (Ketofy), Recorn Foods Pvt Ltd (Makino), Daawat-Kameda (India) Private Limited (Kari Kari), Haldiram
Foods International Pvt Ltd (Mexilla), Orenda Foods Pvt Limited (el dorado), and AVT Gavia Foods Pvt Ltd (Salsalito), among others.
“India nachos market is expected to witness significant growth during the forecast period. Moreover, improvisations in the processing and production
technologies are likely to influence the India nachos market towards growth. New investors may explore these production technologies and processes to
influence their businesses,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

12. 12
Sample Data - Snapshot
CAGR By Value
XX%
CAGR By Value
YY%
5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00
FY2017 FY2021 FY2022E FY2027F
India Nachos Market Size, By Value (USD Million), FY2017–FY2027F
30%
30%
30%
30%
30%
30%
30%
30%
30%
30%
30%
40%
40%
40%
40%
40%
40%
40%
40%
40%
40%
40%
30%
30%
30%
30%
30%
30%
30%
30%
30%
30%
30%
FY2017
FY2018
FY2019
FY2020
FY2021
FY2022E
FY2023F
FY2024F
FY2025F
FY2026F
FY2027F
Fried Baked Others
India Nachos Market Share, By Type, By Value, FY2017–FY2027F
India Nachos Market Share, By Distribution Channel, By Value, FY2017–FY2027F
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
FY2017
FY2018
FY2019
FY2020
FY2021
FY2022E
FY2023F
FY2024F
FY2025F
FY2026F
FY2027F
Supermarket/Hypermarket Convenience Stores Online Others

13. 13
Report Ordering
Report Name: INDIA NACHOS MARKET
FORECAST & OPPORTUNITIES
FY2017–FY2027
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14. About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in
number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The
proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’
model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich
evaluation of the opportunities available in the market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,
accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers
reliable and firsthand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or
omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this
report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market
size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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