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Mobilizing Social Networks 1 [email_address] @charles_baker
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meetup Groups are started by individuals to create community about something in their town, while  Meetup Everywhere  is for organizations, companies, and movements to enable their fans/followers/customers/audience to create community about them, everywhere.
How does Meetup Everywhere work? 8 Setup a free Meetups page, get the word out, challenge your users to Meetup  Users organize offline Meetups big & small in their towns  You celebrate, stoke & curate the offline communities your users create Mashable Meetups Everywhere Simple, powerful and  free  way for organizations to have Meetups Everywhere
New York fans of the blog Apartment Therapy have been meeting up locally since 2007.  Apartment Therapy’s founder Maxwell recognized the value of those meetings, saying, “While we’ve grown as an online community, there is no replacement for real face to face meetings OFFLINE.”
The Huffington Post sparked 435 Meetups  across the world..
 
 
9 Talk Strategy
How to…. 10 ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to… 11 ,[object Object],[object Object],[object Object],[object Object],[object Object],Pick a day (any day)
Pick a day (any day) 12 Tell everyone to meetup everywhere on one day Worlds Ocean Day:  Organization’s Birthday: Flag Day: Or even…. Anniversaries, holidays, a big event, made up holidays…
 
 
 
How to… 16 ,[object Object],[object Object],[object Object],[object Object],[object Object],Pick a simple hook
Pick a simple hook  17 What’s your theme?  Layout a few ideas for what people can do when they meetup in real life.
How to… 18 ,[object Object],[object Object],[object Object],[object Object],[object Object],Get the word out
Get the word out 19 Blog it up and promote on your site
Get the word out 20 Social
Get the word out 21 Social: Your followers will follow your lead
How to… 22 ,[object Object],[object Object],[object Object],[object Object],[object Object],Celebrate success
Celebrate 23 Social strutting
Celebrate 24 Social strutting
Celebrate 25 Blog it up
Celebrate 26 Send an email
How to… 27 ,[object Object],[object Object],[object Object],[object Object],[object Object],Repeat
Repeat 28
Resources…. 29 Meetupeverywhere.tumblr.com Meetup.com/everywhere [email_address]

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OCTribe Meetup presentation by Charles Baker of Meetup.com

  • 1. Mobilizing Social Networks 1 [email_address] @charles_baker
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  • 6. Meetup Groups are started by individuals to create community about something in their town, while Meetup Everywhere is for organizations, companies, and movements to enable their fans/followers/customers/audience to create community about them, everywhere.
  • 7. How does Meetup Everywhere work? 8 Setup a free Meetups page, get the word out, challenge your users to Meetup Users organize offline Meetups big & small in their towns You celebrate, stoke & curate the offline communities your users create Mashable Meetups Everywhere Simple, powerful and free way for organizations to have Meetups Everywhere
  • 8. New York fans of the blog Apartment Therapy have been meeting up locally since 2007. Apartment Therapy’s founder Maxwell recognized the value of those meetings, saying, “While we’ve grown as an online community, there is no replacement for real face to face meetings OFFLINE.”
  • 9. The Huffington Post sparked 435 Meetups across the world..
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  • 15. Pick a day (any day) 12 Tell everyone to meetup everywhere on one day Worlds Ocean Day: Organization’s Birthday: Flag Day: Or even…. Anniversaries, holidays, a big event, made up holidays…
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  • 20. Pick a simple hook 17 What’s your theme? Layout a few ideas for what people can do when they meetup in real life.
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  • 22. Get the word out 19 Blog it up and promote on your site
  • 23. Get the word out 20 Social
  • 24. Get the word out 21 Social: Your followers will follow your lead
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  • 26. Celebrate 23 Social strutting
  • 27. Celebrate 24 Social strutting
  • 29. Celebrate 26 Send an email
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  • 32. Resources…. 29 Meetupeverywhere.tumblr.com Meetup.com/everywhere [email_address]

Notes de l'éditeur

  1. Turn weak ties into strong ties
  2. Turn weak ties into strong ties, then stitch them together