Singapore ecommerce startup ShopBack has expanded across four countries with vastly different environments. Here are some strategies it employed to grow across a fragmented Southeast Asia.
3. 60%
SG: Propensity for users to purchase online
at least once a month
Source: PwC Total Retail Survey 2016
4. ShopBack’s User (Sample Size: 2,000)
58%23%
10%
9%
SG: Online Shopping Frequency of a ShopBacker
Everyday
2-3 times per week
2-3 times per month
Once a month or less
5. SOUTHEAST ASIA
Indonesia • Population: 255.5m
• Internet Users: 88.1m
• Social Media Users: 79m
• Mobile Connections: 318.5m
Malaysia • Population: 30.8m
• Internet Users: 20.6m
• Social Media Users: 18m
• Mobile Connections: 41.9m
Singapore • Population: 5.54m
• Internet Users: 4.65m
• Social Media Users: 3.7m
• Mobile Connections: 8.1m
Philippines • Population: 102.4m
• Internet Users: 47.1m
• Social Media Users: 48m
• Mobile Connections:114.6m
Source: aseanup.com
6.
7. OUR GOAL
TO ELEVATE ONLINE TRANSACTIONS ACROSS ASIA.
OUR MISSION
TO BUILD A COMMUNITY OF SMARTER SHOPPERS.
OUR MISSION
16. SOUTHEAST ASIA
Indonesia • Population: 255.5m
• Internet Users: 88.1m
• Social Media Users: 79m
• Mobile Connections: 318.5m
Malaysia • Population: 30.8m
• Internet Users: 20.6m
• Social Media Users: 18m
• Mobile Connections: 41.9m
Singapore • Population: 5.54m
• Internet Users: 4.65m
• Social Media Users: 3.7m
• Mobile Connections: 8.1m
Philippines • Population: 102.4m
• Internet Users: 47.1m
• Social Media Users: 48m
• Mobile Connections:114.6m
Source: aseanup.com
17. WHAT THIS MEANS?
1. Fragmented Market = Different players in every region
2. Cultural Differences = Understanding the local language is key
3. Basket Size and Repurchase Rate can Improve = Market share
of online sales still low vs. offline sales
4. Different Consumer Stages = Budgeting becomes complex
24. Problem: DIFFERENT TOOLS AND CONSUMER STAGES
I pay $10,000 for an ad
• 1,000,000 users see the ad
= $0.01 cost per impression
• 1,000 users click on the ad
= $10 cost per click
• 1 user make a purchase
= $10,000 cost per sale made
25. Activity Propensity
Getting an order via Display Ads* 1 in 4,000,000
*Clearly not based on ShopBack’s numbers. We have a great digital team!
Shark Attack 1 in 3,748,067
Plane Crash 1 in 1,200,000
Struck by lightning 1 in 700,000
Problem: DIFFERENT TOOLS AND CONSUMER STAGES
我們在哪裡
新加坡(總部):2014年9月
馬來西亞:2015年2月
菲律賓:2015年6月
印尼:2015年10月
印度:2016年1月
即將登陸:
台灣、香港、泰國、越南、澳洲等
Buying today > show the choices available + more
3 questions on consumers mind
更聰明的消費方式
Buying today > show the choices available + more
3 questions on consumers mind
Buying today > show the choices available + more
3 questions on consumers mind
Marketing industry
Shops online?
我們在哪裡
新加坡(總部):2014年9月
馬來西亞:2015年2月
菲律賓:2015年6月
印尼:2015年10月
印度:2016年1月
即將登陸:
台灣、香港、泰國、越南、澳洲等
Buying today > show the choices available + more
3 questions on consumers mind
Point 1 and 2 is extracted from https://www.digitalnewsasia.com/business/driven-e-commerce-indonesia-and-malaysia-top-5-retail-index