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HTML5 Embedded Navigation Service
Laura Della Torre | Director, Partner Marketing
Partner With a Leader


           Users         >34MM (North America)

                               >1,400 devices
           Reach
                        all major Operating Systems
                         60M+ searches monthly
           Usage
                           1B+ miles monthly




                              Life360   Yellow Pages   Around Me




                                                                   2
Our Products




   scout.me    Scout for Phones   Scout for Cars

                                                   3
Our Fans




           4
Navigation & Directions Solution Challenges
Mobile navigation solutions:
• Kick the user out of your app
• Can be expensive
• Are platform or carrier dependent
• Don’t provide a safe experience




                                               5
The Solution: Scout API
The world’s first embeddable, free voice guided navigation and user loyalty
solution for mobile apps, websites, and emails
                                                                  Turn
                                                                  Left on
                                                                  Hwy 101




 Your Mobile App or          Launch Screen   Navigation Session             Route Summary
      website
  • Your users remain in YOUR application     • Copy & Paste code
  • No user download or install required      • HTML5 - No porting required
  • Send to Phone service from the desktop    • For websites, apps, email & SMS
                                                                                       6
Scout Enable Your Website

                           Desktop to Phone feature
                           • Automatic “Send to Phone” from desktop
                           • Nothing to type: maps require typing origin
                           • Send to phone via email or SMS
                           • Free SMS Service to developers




                 © 2012 Telenav, Proprietary and Confidential        7
Sample Use Cases
   Local Search: Increase user base to draw more advertisers
   Travel: Increase loyalty with free navigation on all bookings.
   Shopping & Services: Great customer service before they arrive
   Real Estate: Generate agent referrals by helping buyers find homes




     Check it out on any of these
     apps or http://scout.me
                                     Life360   Yellow Pages   Around Me   8
Scout Drive Button


                                          Scout Drive Button Code Generator
                                          • Designed for single addresses
                                          • No coding skills required
                                          • Javascript button
                                          • Place on your home page
                                          • Add to your site building service
                                          • Great for restaurants, salons, car
                                            repair, wineries and more.




            http://telenav.com/scoutdrivebutton

                              1/10/2013       © 2012 Telenav, Proprietary and Confidential   9
How to Integrate the Scout API




                             © 2012 Telenav, Proprietary and Confidential   10
Getting Started
 1. Join and get a test key & token: http://developer.telenav.com
                                                                                         Start Here
 2. Create a URL for your Scout button
 3. Get your production key




 Requirements:
 • An address or coordinates (latitude and longitude) to generate a route, URI encoded
 • Developer Test key, token & production keys
 • iOS 4+, Android 2.2+ and Windows Phone 7.5 or above device with HTML5 compatible browser & GPS,
  location and audio enabled
                                                           http://developer.telenav.com              11
Code Samples
1. http://apps.scout.me/v1/driveto?dt=37.36681,-122.00156&token=<token>

2. http://apps.scout.me/v1/driveto?dt=37.36904,-
   121.978&token=<token>&name=Starbucks%20Coffee

3. http://apps.scout.me/v1/driveto?dt=460%20N%20MATHILDA%20AVE%2C%20SUNNYVALE
   %20CA%94086@37.3904,-121.978&token=<token>&name=Starbucks

            Ok                             Better                            Best



     1. Coordinates Only             2. Name & Coordinates              3. Name & Address



                                URI Encode your token, address & name


            URI Encoding: http://www.w3schools.com/tags/ref_urlencode.asp
            Encoder/Decoder Tool: http://meyerweb.com/eric/tools/dencoder/


                                                         http://developer.telenav.com       12
Code
http://apps.scout.me/v1/driveto?dt=<URI_encoded_address@lat,lon>&token=<
URI_encoded_token>&name=<URI_encoded_name>

 Parameter   Description    Notes

                           Required. Must be URI encoded to work. For example, if your token is
 token       Your token
                           “AQAAATS1a5IIf//,”the URI-encoded version would be “AQAAATS1a5IIf%2F%2F”
                           Street address. For example "950 De Guigne Dr." street address should be combined
 dt          Address
                           with city/state or zip code. Required to display during navigation.
                           Destination coordinates. This field describes the latitude/longitude of the destination
                           address. The latitude/longitude is specified as a string. For example:

             Lat , lon     37.373846,-121.999036

                           The lat/lon can be provided without the address or after the address followed by an
                           “@”.

                           Required to display during navigation. Every point of interest, whether it is a tourist
             Name of the   attraction, event venue, or store, typically has a name. Passing this name will help Scout
 name
             destination   show the name to the user during navigation, upon arrival, and with their friends when
                           shared.


                                            Code Samples at: http://developer.telenav.com
                                                                                                                     13
Best Practices: Run In Webview
   44 Pixels

Back Button




    To:                                       Do this:
    Show WebView optimized experience*        Append user agent string “ TNS4A/1.0” to indicate WebView. See sample below.
    Keep navigation running during trip       Set backlight to “always on” when S4A WebView opens
    Allow users to end trip                   Include a back button in your 44 pixel header
    Optimize the map real estate              Turn off landscape mode during Scout for Apps session
    Track user activity within a session      Add custom HTTP header “T-S4AID” with a unique ID or add it as a parameter on
                                              the query string,

    Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2
    Mobile/8J2 Safari/6533.18.5 TNS4A/1.0
                                                                                                                 *Coming Soon

                                                                              http://developer.telenav.com                     14
THANK YOU

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Scout for Apps & Web CES 2013 Developer University

  • 1. HTML5 Embedded Navigation Service Laura Della Torre | Director, Partner Marketing
  • 2. Partner With a Leader Users >34MM (North America) >1,400 devices Reach all major Operating Systems 60M+ searches monthly Usage 1B+ miles monthly Life360 Yellow Pages Around Me 2
  • 3. Our Products scout.me Scout for Phones Scout for Cars 3
  • 5. Navigation & Directions Solution Challenges Mobile navigation solutions: • Kick the user out of your app • Can be expensive • Are platform or carrier dependent • Don’t provide a safe experience 5
  • 6. The Solution: Scout API The world’s first embeddable, free voice guided navigation and user loyalty solution for mobile apps, websites, and emails Turn Left on Hwy 101 Your Mobile App or Launch Screen Navigation Session Route Summary website • Your users remain in YOUR application • Copy & Paste code • No user download or install required • HTML5 - No porting required • Send to Phone service from the desktop • For websites, apps, email & SMS 6
  • 7. Scout Enable Your Website Desktop to Phone feature • Automatic “Send to Phone” from desktop • Nothing to type: maps require typing origin • Send to phone via email or SMS • Free SMS Service to developers © 2012 Telenav, Proprietary and Confidential 7
  • 8. Sample Use Cases Local Search: Increase user base to draw more advertisers Travel: Increase loyalty with free navigation on all bookings. Shopping & Services: Great customer service before they arrive Real Estate: Generate agent referrals by helping buyers find homes Check it out on any of these apps or http://scout.me Life360 Yellow Pages Around Me 8
  • 9. Scout Drive Button Scout Drive Button Code Generator • Designed for single addresses • No coding skills required • Javascript button • Place on your home page • Add to your site building service • Great for restaurants, salons, car repair, wineries and more. http://telenav.com/scoutdrivebutton 1/10/2013 © 2012 Telenav, Proprietary and Confidential 9
  • 10. How to Integrate the Scout API © 2012 Telenav, Proprietary and Confidential 10
  • 11. Getting Started 1. Join and get a test key & token: http://developer.telenav.com Start Here 2. Create a URL for your Scout button 3. Get your production key Requirements: • An address or coordinates (latitude and longitude) to generate a route, URI encoded • Developer Test key, token & production keys • iOS 4+, Android 2.2+ and Windows Phone 7.5 or above device with HTML5 compatible browser & GPS, location and audio enabled http://developer.telenav.com 11
  • 12. Code Samples 1. http://apps.scout.me/v1/driveto?dt=37.36681,-122.00156&token=<token> 2. http://apps.scout.me/v1/driveto?dt=37.36904,- 121.978&token=<token>&name=Starbucks%20Coffee 3. http://apps.scout.me/v1/driveto?dt=460%20N%20MATHILDA%20AVE%2C%20SUNNYVALE %20CA%94086@37.3904,-121.978&token=<token>&name=Starbucks Ok Better Best 1. Coordinates Only 2. Name & Coordinates 3. Name & Address URI Encode your token, address & name URI Encoding: http://www.w3schools.com/tags/ref_urlencode.asp Encoder/Decoder Tool: http://meyerweb.com/eric/tools/dencoder/ http://developer.telenav.com 12
  • 13. Code http://apps.scout.me/v1/driveto?dt=<URI_encoded_address@lat,lon>&token=< URI_encoded_token>&name=<URI_encoded_name> Parameter Description Notes Required. Must be URI encoded to work. For example, if your token is token Your token “AQAAATS1a5IIf//,”the URI-encoded version would be “AQAAATS1a5IIf%2F%2F” Street address. For example "950 De Guigne Dr." street address should be combined dt Address with city/state or zip code. Required to display during navigation. Destination coordinates. This field describes the latitude/longitude of the destination address. The latitude/longitude is specified as a string. For example: Lat , lon 37.373846,-121.999036 The lat/lon can be provided without the address or after the address followed by an “@”. Required to display during navigation. Every point of interest, whether it is a tourist Name of the attraction, event venue, or store, typically has a name. Passing this name will help Scout name destination show the name to the user during navigation, upon arrival, and with their friends when shared. Code Samples at: http://developer.telenav.com 13
  • 14. Best Practices: Run In Webview 44 Pixels Back Button To: Do this: Show WebView optimized experience* Append user agent string “ TNS4A/1.0” to indicate WebView. See sample below. Keep navigation running during trip Set backlight to “always on” when S4A WebView opens Allow users to end trip Include a back button in your 44 pixel header Optimize the map real estate Turn off landscape mode during Scout for Apps session Track user activity within a session Add custom HTTP header “T-S4AID” with a unique ID or add it as a parameter on the query string, Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5 TNS4A/1.0 *Coming Soon http://developer.telenav.com 14