6. ERIK SAELENS
FOUNDER & EXECUTIVE STRATEGIC DIRECTOR BRANDHOME
41 YEARS
LIVES IN ANTWERP, BELGIUM
MARRIED, 2 DAUGHTERS
HOBBIES
7. LOST SOMEWHERE BETWEEN
AUSTRIA (AT) AND DUBAI (AE)
CAPETOWN (SA)
IN THE AIR FROM
DUBAI (AE) TO NYC (USA)
EN ROUTE TO
NYC (USA)
365DAYS COUNTRIES
17 51 196.83808 79.545CITIES WORDS WRITTENTIMEZONES MINUTES OF WRITING
ABU DHABI (AE)
MANAMAH (BH)
DOHA (QA)
DUBAI (AE)
CASABLANCA (MA)
CAIRO (EG)
DUSSELDORF (DE)
MILANO
(IT)
FRANKFURT (DE)
GENEVA (CH)
VIENNA (AT)
AMSTERDAM (NL)
EINDHOVEN (NL)
LIEGE (BE)
UTRECHT (NL)
SHANGHAI (PRC)
ANTWERP (BE)
CANNES
(FR)
LYON (FR)
LONDON (UK)
BRUSSELS (BE)
GHENT (BE)
BARCELONA (ES)
IBIZA (ES)
JFK AIRPORT (USA)
NEW YORK CITY (USA)
LAS VEGAS (USA)
LOS ANGELES (USA)
35000FT
ABOVE MINSK (RU)
8.
9.
10. PART 1: LIVING IN A WORLD WITHOUT MARKETING
PART 2: CMO MEETS CIO
PART 3: FROM BRAND EXPERIENCE TO PRODUCT EXPERIENCE
PART 4: CREATING A SUSTAINABLE HYPE
PART 5: GAME OV3R
TOPICS
42. 1. BRANDSHIP SUPPORTS YOUR BRAND
2. THE MAJORITY FOLLOWS THE NICHE
3. TO SKIP MARKETING, COMPANIES SHOULD INNOVATE
TAKE AWAYS
43. 1. BRANDSHIP SUPPORTS YOUR BRAND
2. THE MAJORITY FOLLOWS THE NICHE
3. TO SKIP MARKETING, COMPANIES SHOULD INNOVATE
4. INNOVATION IS SUPPORTED BY COMMUNITIES
TAKE AWAYS
54. 1. TECHNOLOGY CHANGES MARKETING
2. MARKETING NEEDS TO BECOME TECHNOLOGY
3. TECHNOLOGY CREATES EXPERIENCE
TAKE AWAYS
55. 1. TECHNOLOGY CHANGES MARKETING
2. MARKETING NEEDS TO BECOME TECHNOLOGY
3. TECHNOLOGY CREATES EXPERIENCE
4. INNOVATION IS CRITICAL FOR SURVIVAL
TAKE AWAYS
56. PART 3
FROM BRAND EXPERIENCE
TO PRODUCT EXPERIENCE
73. THE TIPPING POINT
THE MOMENT WHEN AN IDEA, TREND OR SOCIAL BEHAVIOR
CROSSES A CERTAIN LINE AND SPREADS LIKE AN EPIDEMIC
74. THE TIPPING POINT
A SMALL NUMBER
OF PEOPLE WITH
SPECIAL SKILL SETS
A MESSAGE SO MEMORABLE
THAT IT STICKS IN
SOMEONE’S MIND AND
FORCES THEM TO ACT
SMALL CHANGES IN CONTEXT
OR CIRCUMSTANCES
THE LAW OF THE FEW THE STICKINESS FACTOR THE POWER OF CONTEXT
75. YOU CAN HYPE A QUESTIONABLE PRODUCT
FOR A LITTLE WHILE, BUT YOU’LL NEVER BUILD
AN ENDURING BUSINESS
- VICTOR KIAM -
“ “
78. 1. THE TIPPING POINT = THE BIRTH OF A RAGE, TREND OR HYPE
TAKE AWAYS
79. 1. THE TIPPING POINT = THE BIRTH OF A RAGE, TREND OR HYPE
2. CREATE A HYPE, ANTICIPATE TO A RAGE
TAKE AWAYS
80. 1. THE TIPPING POINT = THE BIRTH OF A RAGE, TREND OR HYPE
2. CREATE A HYPE, ANTICIPATE TO A RAGE
3. SUSTAINABILITY IS A REQUIREMENT, NOT A DIFFERENTIATOR
TAKE AWAYS
81. 1. THE TIPPING POINT = THE BIRTH OF A RAGE, TREND OR HYPE
2. CREATE A HYPE, ANTICIPATE TO A RAGE
3. SUSTAINABILITY IS A REQUIREMENT, NOT A DIFFERENTIATOR
4. CONSTANTLY IMPROVED SUSTAINABILITY CREATES ADDED VALUE
TAKE AWAYS