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How	To	Use	Text	Marke/ng	
Effec/vely	In	Your	Business	
Terry	Francis	-	Head	of	Sales	and	Business	Development
80%	of	Mobile	
Users	use	their	
device	while	
watching	the	TV	
Open	rate	of	
Text	is	98%	
compared	to	
22%	of	e-mail	
Over	98%	of	
Text	messages	
are	opening	in	
under	3	Minutes	
Mobile	offers	are	
redeemed	10	x	
higher	than	print	
offers	
91%	of	smartphone	
users	have	their	
mobile	within	arms	
reach	24/7		
Sending	paLents	text	
reminders	about	
appointments	could	save	
the	NHS	up	to	£900	
million	a	year		
A	BriLsh	surgeon	David	NoQ	
performed	a	life-saving	
operaLon.	By	receiving	a	
step-by-step	instrucLon	on	
the	surgery	via	text	message		
In	November	2004	Tony	
Blair	became	the	first	
prime	minister	to	use	
text	messages	to	answer	
quesLons	from	voters		
On	average	a	person	
checks	their	mobile	
phone	around	210	
Lmes	per	day	
Let’s	Talk	Facts	and	Figures
4	Elements	to	Make	Your	Text	
Campaign	Successful		
Clear	and	
Concise	
Content	
Segment	
Your	
Audience	
Call	to	
Ac/on	
Timing	
Test.	Track.	Repeat.
Restaurants	
Restaurants	find	a	texLng	service	parLcularly	
useful	when	offering	one	off	deals,	promoLons	or	
simply	when	they	want	to	encourage	customers	
into	their	restaurant	during	quieter	periods	
Retail	
Voucher	codes,	one	off	sales	and	new	items	coming	
into	stock	are	just	a	few	of	the	ways	in	which	
retail	businesses	are	able	to	make	the	most	of	
online	SMS	services	
Retail	
Finance	
Financial	OrganisaLons,	can	use	Text	to	keep	
account	holders	updated	on	transacLons.	They	can	
schedule	Text	reminders	when	their	clients	next	
payment	is	due.		
Use	Text	Messaging	to	inform	about	School	
closures,	exam	and	coursework	results.	Student	
absence,	sickness	,	a[er	school	clubs	and	school	
noLces	
EducaLon
Healthcare	
Retail	
Sending	Text	Messages	about	job	opportuniLes	to	
to	perspecLve	employees.	Dates	and	
reminders	of	any	interviews.	PersonalisaLon	of	
the	Text	can	help	aQendance		
Recruitment	
Gyms	
Gyms	can	send	out	moLvaLonal	messages	to	their	
clients.	Bring	a	friend	for	free	sessions,	membership	
renewals	and	promoLonal	events		
Estate	agents	can	send	text	messages	for	viewing	
confirmaLons	or	appointments.	Create	a	lisLngs	
clients	to	be	noLfied	regarding	relevant	'open	
house'	events	to	aQend.	
Estate	Agents	
Text-messaging	is	parLcularly	good	for	healthcare	
providers	as	appointment	reminders	can	be	sent	
straight	to	paLents.	Knowing	the	informaLon	will	
be	delivered	with	enhanced	confidence	on	
confidenLality
§  Appointment	Reminders	
§  MoLvaLonal	Messages	
§  Product	Launches	
§  Order	confirmaLons	
§  Delivery	NoLficaLons	
§  Special	/	Exclusive		Offers	
	
Summary	of	Text	Messages	
§  Providing	Vouchers	
§  Event	NoLficaLons	
§  AcLon	Reminders	
§  Payment	Reminders	
§  VoLng	
§  Request	InformaLon
We	Want	To	Help	You	
	
All	of	us	at	TextAnywhere	are	here	to	help	you	get	the	most	out	of	
Text	Messaging	
	
For	your	free	sign-up	and	get	your	free	text	messages	please	go	to:	
hQps://textanywhere.textapp.net/web/register/register.aspx	
	
SLll	not	sure	how	to	make	SMS	work	for	you?	Want	to	know	more	
about	our	Text	products	and	services?	Please	feel	free	to	contact	
our	friendly	customer	care	team	on	0845	112	1302	or	e-mail	
welcome@textanywhere.net

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How To Use Text Messaging Effectively In Your Business