Achieve Your Potential Online With The GlobalNiche Method

! - Achieve Your Potential Online2
ACHIEVE YOUR
POTENTIAL Online!
with the GlobalNiche Method
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Improve your personal & professional results with community on the social web
Get CONNECTED & EFFECTIVE
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ANASTASIA ASHMAN & TARA AGACAYAK 
@2012-14 GlobalNiche Media

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Things have changed. You can be part
of it in a way that works for you. !
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This is a powerful handbook to transform what you do, how you do it
and with whom. !
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You'll learn how to!
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USE YOUR ONLINE PRESENCE
(a 21st century life & work skill!) to
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CONNECT WITH
• relevant people
• information you need
• enriching opportunities !
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— in less time, with minimal effort, often for free.!
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This repeatable, dynamic six-step method will help you
become your own North Star on the Internet. !
!

Soon you’ll have new purpose online. !
You’re also going to connect better to the people and
interests you want to be closer to.!
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You'll emerge with a vision that lights you up and goals you can
measure; a do-able plan and digital skills you need; and a practice
and peer group you can rely on to keep going. !
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With this foundational method you'll: !
• uncover the real value you've already created: by taking inventory of what
you've been doing, detecting the patterns in your activities, gaining insight into
what you're drawn to !
• put your mountain of natural resources to work for you: by acknowledging
all that you’ve created and use it to gain insight into who you are and who you
want to be !
• show the world how you make sense: by linking what you've done in the past
& are doing today with your wider goals !
• recognize that you need to become visible to meet people you want to
collaborate with, work for, hire !
• combine who you are and where you want to go with the tools available to
express yourself !
• make empowered, focused decisions about how to operate online !
• go beyond managing your reputation online to using social media to
represent your best self !
"Skip the struggle," we say. "Go straight to the rewards of
online community." !
Our 25 years of expatriate life and work challenges forced us
to tap our backgrounds in culture, info tech, media &

psychology to create this network-activating system using the
social web. !
We’ve used this method to survive. You can use it to thrive.!
Thank you for choosing the GlobalNiche method (earlier we
called it SUM-it UP, so you’ll see that name sometimes) to get
connected and effective. !
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~ Anastasia Ashman & Tara Agacayak, GlobalNiche
CURRICULUM DESIGNERS
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COME FIND US ON TWITTER! @anastasiaashman!
@taraagacayak!
@globalniche!
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THANKS to global leadership consultant TANYA MONSEF BUNGER for her role in the development of the
GlobalNiche curriculum. 

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YOU’RE SITTING ON A MOUNTAIN OF YOUR OWN POTENTIAL 7.........
HOW TO USE THIS WORKBOOK 9......................................................................
CHECK-IN BADGES 11.............................................................................................
STEP 1 - YOUR VISION & GOALS 12.....................................................................
WALKING THROUGH YOUR VISION & GOALS 14.............................
VISION STATEMENTS 15.................................................................
EXPAND & CONVEY YOUR VISION 16..............................................
STEP 2 - YOUR PLATFORM 18................................................................................
LIST OF PLATFORM PIECES 20........................................................
CAPTURE PLATFORM ELEMENTS 22...............................................
RECOGNITION = EXPERTISE + COMMUNICATION 24.......................
STEP 3 - YOUR CONTENT 26.................................................................................
TYPES OF CONTENT 27...................................................................
WAYS TO SEE YOUR CONTENT 28...................................................
MAKE CONTENT DIGITAL 30...........................................................
STEP 4 - INTEGRATION 32......................................................................................
WHERE CAN YOU SHARE WHAT YOU HAVE? 34..............................
DIFFERENT FORMATS SHOW NEW SIDES OF YOUR CONTENT 36..
SPIN A WEB WITH YOUR CONTENT 38............................................
MINE YOURSELF FOR PROFIT 40....................................................
SHARING YOUR PATH 42.................................................................
STEP 5 - ACTION PLAN 44......................................................................................
SHORT AND MEDIUM ACTION PLANS FROM YOUR PEERS 45.........
LONG, DETAILED PLAN FROM YOUR PEER 47.................................
HOW TO FIND WHAT YOU NEED TO KNOW 51.................................
FRAME HOW YOU’LL BE KNOWN 53...............................................
OUTLINE YOUR PLAN 55.................................................................
STEP 6 - IMPLEMENTATION 56..............................................................................
TAKE ONE STEP 58.........................................................................
CONCLUSION & WHAT’S NEXT 59.....................................................................

YOU’RE SITTING ON A MOUNTAIN
OF YOUR OWN POTENTIAL
What’s inside that mountain? Let’s dig in.!
It’s the personal and professional stuff you’ve created. Your
relationships. Who you are in the world. What you care about
and what you’ve done to pursue your interests.!
If you haven’t noticed, we’re in a golden age for content
creators with the rise of the social web, the personal brand and
the entrepreneurial movement. !
Now is a perfect time to do something with all this gold
you’ve created.!
You can publish it.You can reformat it.You can remix it.You
can let it loose on the world in a multitude of ways. And you
can get it working for you like never before.!
The GlobalNiche method will show you how to:!
• formulate a vision for how you want your life to be and
devise goals to help you realize it!
• acknowledge and gain insight into your cumulative output!
• create a structure to store, access & analyze your material
meaningfully!
• envision what new content you’ll want to create and how to
repurpose older content and understand their value!

• design and implement a do-able plan to get your creations
into global circulation in the service of your goals and your
vision!
The online platform of global reach you’re going to build can
shift and move with you as you reﬁne your direction, grow into
your new visibility, take advantage of fresh opportunities. !
The global niche you’ll build will ﬁt you like a second skin
because it will be a natural expression of you.!
!

HOW TO USE THIS WORKBOOK!
Work at your own pace. !
We designed this workbook to ﬁt your situation. Spend at
least 1-2 hours per step.Work in 5 minute spurts if that’s all you
can manage. !
You will get there.!
DO THE STEPS MULTIPLE TIMES -- Going through the
sequence once will get you started.You’ll be laying a foundation
for your global niche online that you can continue to build on.
Don't feel like everything has to be completed or perfect to
move on. It doesn’t! In fact, your insights along the way are
going to help you make breakthroughs and progress when you
run through the sequence again. !
This is an iterative process.!
BRIEF LESSONS -- We’re going to give a short assignment
and send you off to do it. It’s better to spend your time *doing*
the tasks, not tied up reading the instructions, right?!
!
TIPS AND EXAMPLES -- To help you in your self study
environment, we’re sharing tips, examples and inspirations from
Anastasia,Tara, and other people just like you who have used
the GlobalNiche method.!

CHECK-INS -- This is an interactive way to let us know
how you’re doing at the end of every step. Complete each
check-in, which will take you out onto the web, and you’ll be
sharing your progress with the wider GlobalNiche community.!
!
NOTE WHAT COMES UP -- Observe your ideas,
challenges and questions at each step.This is deep work. !
It can be transformative to see yourself and your own
potential in a new light, not to mention the path unfurling
as you start to take steps forward. !
It can bring up lots of emotion; pay attention to your
reactions.This is part of the insightful process of looking back
and looking ahead.!
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YOUR IMPERFECTIONS ARE PERFECT -- No one
knows how to do everything, no one *can* do everything. Don’t
worry about that. You belong here. We encourage you to
dream and play, share highs and lows you experience on this
journey. Know that you are not alone.!
!

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CHECK-IN BADGES
Acknowledge your accomplishments. !
At the end of each step, you’ll have the chance to show the
GlobalNiche community around the world exactly what you’ve
been up to, by using these badges with a variety of social media
services. Every little step counts big.!
 

STEP 1 - YOUR VISION & GOALS!
Depict your vision and state a goal.!
LESSON: 
What is a vision? What is a goal? How do they work together?!
A vision is the depiction of your most ideal life; it’s the driver for
you to transform your current situation into one that more
closely represents how you see yourself living.!
A goal is something tangible and measurable.!
You set out to accomplish a goal!
with the intention of realizing your vision.When setting a
goal, the question to ask yourself is, how will I know I’ve
accomplished it? What evidence is there that I’ve achieved what
I set out to do? A goal will have something you can measure and
a deadline.!
EXAMPLES:
Vision: I have a ﬂexible work schedule and can work
anywhere I want.!
Goal: My goal is to work from home and set my own hours
by the end of March.!
++++!

Vision: I see myself with enough time and money to raise
my daughter as a single parent.!
Goal: My goal is to earn $2,000/month in passive income
by June 30th so I can comfortably raise my daughter.!
++++!
Vision: I would like to be seen as the expert in making
documentaries about sharks.!
Goal: My goal is to be interviewed on 10 national television
programs by the end of the year on the subject of
documentaries about sharks.!
What you can see in these examples is that the vision is the
driver, the thing that motivates your actions.The goal helps you
achieve the vision.While the vision is pie-in-the-sky big, the goal
is something that you can measure and know at a speciﬁc point
in time whether or not you achieve it.!
You might have many goals that help you realize your
vision.You might change your goals.You might push back
deadlines or pull them forward.You might adjust your vision
after you’ve attained it!!
Your goal is something you actively pursue in order to realize
your vision.!
!

WALKING THROUGH YOUR VISION & GOALS
NOW YOU:!
Where are you, where do you want to go, and how do you
want to get there? !
Time to work on your vision and goal(s).!
What does the fullest expression of your vision look like?
Paint the picture of your life as you would most like it to be.!
My vision is …!
Describe your most pragmatic to your most fanciful goals
(you can always adjust them).What will you do to attain the life
you envision? How much time do you need to do it?!
My goal(s) is ...!
How will you know you’ve reached your goal? What will have
happened by the deadline you set for yourself?!
I know I will have accomplished it when ...!
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VISION STATEMENTS!
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EXAMPLE: Here’s a one-word vision statement.!
INSIGHT: “I want what I do and where I've been and where
I'm going and who I am and how I am known and what people
come to me for to *dovetail*. I want to fuse all those different
pieces, I want them to make sense and be accessible for me and
everyone else.”!
TIP: We can write a novel of a vision statement, but then get
lost in it. If you’re feeling this way, you might want to focus on
just one word and let that manifest in your life in a million ways
without trying to control the "how" of it. Just focusing on the
"what".!
INSIGHT: “There are many sides of me that I ﬁnd equally
important. Who but me will make the Facebook me combine
with the political me on Twitter, with the person I am on my
website and make it comprehensible and attractive to the
outside world?”!
TIP:
We have lots of interests and things that make up who we
are and we don't want to let go of any of them. !
Putting them together in the right way so they are
representative of who we are and so that we can be productive
is a fun, creative challenge. 

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EXPAND & CONVEY YOUR VISION!
INSIGHT: “By the end of the year, I plan to have my novel
revised, beta read, and in the hands of at least one agent. But I
also have 8 years of blog posts, workshop materials, graphics,
and recorded dialogues related to art, design, and creative
entrepreneurship. I’m ready to use those materials in a way that
promotes and sustains my current and future platform on the
web. So my goal is: I will have integrated my art and writing
platforms using my previous content in a way that sustains my novel
by the end of the year.”!
TIP: When you document your adventures using your web
platform, you will come to see how they embody and reﬂect
who you are.You can use this to paint a picture of who you are
and what you’re doing and where you’re going right now. It’s
easy to change how and where you’re represented on the social
web as you grow and evolve.!
Once you’ve spent some time dreaming and listing your
goal(s), the next step is to try incorporating them into your
web platform. Use any method you like to convey your vision -
try Pinterest boards, Storify, Google+ or Facebook photo
albums. Put something up on your website, record a video, write
a blog post, tell a story, paint a picture.!
CHECK-IN:!
Once you’ve imagined your vision and come up with a goal,
proceed to Step 1 check in.!

TIP: Trust is built by sharing vulnerability. Consider this along
your global niche journey.!
Commit to sharing your tiniest steps and missteps. !
Misadventure is part of adventure.And we all want to go with
you.!
!

STEP 2 - YOUR PLATFORM!
Evaluate your current presence on the web.!
LESSON:!
What is a web platform?!
Your web platform is where and how you exist online.
However, it’s not just your avatar randomly scattered (and
randomly linked) at Facebook, Pinterest,Twitter, Quora, G+ and
your blog. It’s more than a list of places you happen to show up
on the internet.!
This is the secret that most people do not understand about
life online:!
What’s most important to your success and enjoyment on
the social web is how you use online tools, and what for! !
Your web platform is the mechanical pieces on the web (blog,
email newsletters, social media outposts, aggregated comments,
etc.), plus the conceptual pieces of you that you want to bring
to the world.!
Your web platform bridges who you are and what you do
offline with how the wider world finds you, and connects to
you.!
This is what your web platform can do:!
• It reflects the whole of you -- both offline and on. !

• It’s how you communicate your personality and your
interests and who you are as a person.!
• It's how you share the work that you do today, and what
you've done in the past, and where you want to go next.!
• It is how you demonstrate who you are, showcase your
work and engage with your interests and communities.!
• It's your foundation for continuing education, and personal
and professional development.!
!

LIST OF PLATFORM PIECES!
Services and outlets that make up your platform. !
Jot down any other outposts you have (or would like to
have.) You don't have to be present or active in all these places,
this list just shows what's possible.!
• Blog !
• Website !
• Email mailing list !
• Twitter profile !
• Twitter lists !
• Facebook profile !
• Facebook page !
• Facebook group !
• Facebook app !
• Flickr!
• Pinterest !
• YouTube orVimeo or other video channel !
• LinkedIn company profile + any products !
• LinkedIn profile !
• LinkedIn group !
• Quora!
• Etsy or other online marketplace!
• About.me or other nameplate site!
• Plaxo or other web address book!
• Slideshare or other presentation sharing service!
• Foursquare!
• Plancast!
• Formspring!
• Storify!
• Animoto!
• list.ly!
• Memolane!
• Pathbrite or other portfolio site!
• Tumblr!
• Scribd or other document distribution venue!
• Disqus or other web comment clearinghouse!
• scoop.it or other curation venue!
• Twylah!
• Klout!

• Google Docs !
• Linqto or other live web video service!
• Instagram!
• RebelMouse!
!
Some of the resource links in this workbook generate commissions for
GlobalNiche.!
!

CAPTURE PLATFORM ELEMENTS!
Use GooglePlus (that’s also called G+ or Google+) as a
place to store the elements of your platform.!
You’ll need to open a gmail account if you don’t already have
one.!
By using your G+ profile page to store links to all your
profiles and features around the web, your Google+ profile is
searchable and prioritized by the Google search engine. When
someone searches for you, they’ll also find all the other places
you exist online too.This is a great credibility boost. !
Plus, when you want to update your profiles, your “cheat
sheet” G+ page with all the links will make your task so much
easier.!
!
EXAMPLES: To see examples of what might make up a web
platform have a look at our Google+ profiles.!
Tara’s Google+ profile!
Anastasia’s Google+ profile!
Scroll down and notice the links we’ve included under “Other
profiles”.These links constitute the different parts of our web
platform; the various places we exist online.!
For a simpler version, have a look at about.me!
NOW YOU:!

Evaluate your current web platform to see what’s in place.
Where are you currently operating? What does your web
platform look like right now?!
Watch this video of Tara explaining what a web platform is.!
How do you know what your web platform looks like?
Google yourself like Tara showed in the video.!
When you search for yourself online what comes up? Is
that you? !
Is it an accurate reﬂection of your ofﬂine persona? If not, how
can you get the results to be more closely aligned?!
CHECK-IN:!
Once you’ve catalogued your platform elements, proceed to
Step 2 check-in.!
!

RECOGNITION = EXPERTISE + COMMUNICATION!
TIP: Your Disqus profile is one place someone can see all
your blog comments across the web (if both you and the site
use Disqus). !
If you’re a big blog commenter you’ll want to capture all
your contributions and expertise on topics of interest to
you.!
TIP: Building a list of email subscribers gives you a direct line
of communication with people who have opted to hear from
you.They are people who sign up to receive an email newsletter
from you (or news, or updates, or whatever you want to send.) !
The industry standard is moving toward double opt-in, which
means you let them sign up, and then they have to confirm they
want to receive the mail. Email service providers like AWeber,
MailChimp and ConstantContact all do this for you.!
TIP: The “About” page on your website will be in constant
flux.Tara likes Derek Halpern’s advice on this one because it
keeps things simple.Write what feels like it represents you right
now and then ask a few people to review it and give you
feedback.This web platform-building stuff is a group effort.!

A huge reason to build your platform is so you can grow a
network to support you.!
What you choose to say about yourself in your tagline, bio is
probably the hardest part of this work. It gets at our core.To be
recognized by others we ﬁrst have to recognize ourselves.!
TIP: If it’s too hard to come up with an About page, try
about.me. It's a free nameplate site that lets you play with the
background (use a big image that's really you!), font and layout,
besides a hot-link ﬁlled bio, and a list of services you're on. It
works as an easy web-based calling card. Here's what Anastasia’s
AboutMe page looks like, and Tara’s.!
!
!

STEP 3 - YOUR CONTENT!
Take inventory of all the content you've created so you can
see the mountain you're sitting on.!
EXAMPLES: Here’s how Anastasia has catalogued her
writing work: she took screen shots and digital pictures of
magazine and newspapers she appeared in, and then uploaded
them to albums at her Facebook professional page. Since she’s
more than a writer, she’s also got albums for the Expat Harem
book, interviews and operations, and producing events. Using a
free Wordpress plugin she automatically serves them to her
portfolio website. She also adds a short caption and any URL to
where else the work lives on the web.!
Here’s how Tara lays out her portfolio page on her website
and how it looks reenvisioned on Pinterest. She notes that if
you follow the indie web movement, they stress the importance
of owning your data.
Hosting your work on your own site is a big part of owning
your data.!
!

TYPES OF CONTENT
LESSON:!
When we say content, we mean everything you’ve produced
or created or gathered, collected, curated or edited. It is your
cumulative output.!
Your content includes anything you’ve produced or created
on- or ofﬂine, and can take just about any form. !
Here are some things it might look like:!
!
• blog posts!
• tweets!
• Facebook status updates related to your topics!
• video photographs notes!
• artwork journaling!
• audio!
• podcasts!
• proﬁles, talks, interviews, panels you've been on stories 
ideas!
• sketches!
• designs!
• to-do lists conversations articles books recipes!
• a portfolio!
• tv appearances speeches!
• slideshows newsletters!
• thoughts!
• dreams events/gatherings you organized or were featured in!
• song lyrics!
• poetry!
• jokes or catchphrases you’re known for!
!

!
WAYS TO SEE YOUR CONTENT!
NOW YOU:
Take inventory of all the content you’ve created so you can
see the mountain of gold you’re sitting on.!
What have you created? Make a list.!
You can take inventory of your content however you like.
Some people prefer mind maps, some people like images. Do
what suits you best. !
Use some of these ideas:!
!
• excel spreadsheet!
• handwritten list in a notebook
• photographed and uploaded to an album in FB
• G+
• Flickr
• Pinterest
• Evernote
• Google docs
• scraps of paper laid out on the kitchen table
• index cards
• ﬁle folders
• list.ly
• online portfolios like Pathbrite
• Slideshare !
• mindmap!
!

There is no one right way to do this exercise so just get
started.!
Pay attention to what you discover about yourself as you go
through this process.When you collect one or two postcards
and throw them in a shoebox it might not strike you as a
pattern until you start pulling postcards out of scrapbooks, junk
drawers and ﬁle folders.!
Pulling all your content together en masse gives you a greater
number of data points to analyze for deeper meaning. It may
take this overhaul to see that you’ve been more feminine than
you thought, or have a real love of horses or fractals. !
Look for the patterns in what you’ve been doing to see
yourself more closely and know yourself more intimately.!
!

MAKE CONTENT DIGITAL!
CHECK-IN:!
Whether your content is represented online or offline, you’ll
have to get it into digital form for the next step.!
This is an endless process so just get started and catalog
your inventory into something you can share online.!
What does that mean? Take photos of your collections and
scan your scribbled notes - whatever you can think of to create
a digital representation of the content.Then proceed to Step 3
check in.!
TIP: Seeing what you have all together for the first time is
powerful and helpful to synthesizing how you want to present
yourself, and which things deserve to be highlighted and re-
purposed and built upon.!
INSIGHT: “It seems like the more I dig up, the more I find.
Or the more I remember. Suddenly I see how much I’ve actually
created.The mountain gets bigger and bigger!”!
TIP: You can use Evernote to go paperless by changing your
physical content into its digital incarnation.!
INSPIRATION: “The past few days have been spent
gathering things online, and unpacking boxes of stuff.A lot of my
work this step is to physically find it and upload it to my
computer. I have compiled my links onto Google Docs, until I
decide where to put them. I’m so glad I’m doing this now.”!

TIP: If you posted a lot of valuable comments in a forum you
no longer belong to, ﬁnd a way to own them. !
Find a way to own all your content, even if you’re not ready
to go public with it. !
Save it in a folder on your computer or upload to either
Facebook or G+ or a Pinterest board and set the privileges to
private so only you can see it.!
Once you get started cataloging all that you’ve created, you
will be surprised how big the mountain is that you’ve been
sitting on all along. And it’s a mountain about to wake up!!
!

STEP 4 - INTEGRATION!
Brainstorm ways to put all the content you've created into
service of your vision.!
LESSON:!
What does integration look like? It’s how you pull it all
together. It’s how you use your web platform to distribute your
content (which is why you need to digitize your content!);
syndicating it all across the web (and the world) in order to
take a step toward your vision.!
What does this look like? With one piece of content, how
many different ways can you slice it in order to syndicate it
across the spectrum of your web platform?!
If you have a blog post, how can you turn it into a video? A
slideshow? An ebook? An autoresponder? A Pinterest pin? A
painting? A contest? A photo album?!
How can you build on what you’ve already created? How can
you link your material to other things you have (new, or
untapped, or past stuff), and draw your audiences closer?!
How can you create a network of your content that pulls
people in from all sorts of places and directs them to what you
are doing right now and what you are about to do and what you
want to support you in the future?!

The idea is kind of like creating a passive income stream
where your content is the principal and what you syndicate
becomes the interest you earn.!
Create once, then use over and over again, all over the place.!
!
!

WHERE CAN YOU SHARE WHAT YOU HAVE?
EXAMPLES:!
• Using newspaper articles you’ve written to be incorporated
as blog posts on your own web platform. Then use the blog
posts to invite readers to sign up for a course you’re teaching,
or buy your book which contains copies of all the articles in
one place, or join a support community you’ve created.!
• Cross-promote your distributed communities to create a
holistic one. Invite your 500 Facebook fans to sign up for your
newsletter. Alert your 2,000 email contacts about your
Facebook page.Tell your Twitter followers to circle you on
Google+. !
All social media platforms have different cultures; even if
you’re talking about different things in different places,
connecting with people on each service lets them see a
more complete picture of who you are.!
• Take your LinkedIn bio and create a story of how creativity
and leaving the beaten path can lead you somewhere
awesome. Make a Slideshare presentation for the workshop
you’ll give to high school kids in Greece.Then turn that into a
post for your blog.Add it to the About page on your website.!
• Take your blog posts about living abroad and syndicate
them to your Facebook page.Then create a digital guidebook
for foreign brides. Offer this to your mailing list subscribers.
Get people to sign up for your email mailing list by making a

Slideshare presentation using the chapters of your digital
guidebook as inspiration.Try out prezi.com which you can use
to make presentations that zoom around. It’s fun and a little
addictive.!
• Let’s say you write a blog post on how to grow an urban
vegetable garden that feeds a family of five.You publish it first
on your blog.Then you put it into autoresponders that go out
to your email subscribers. Then you post it on your writing
networks, your Facebook wall and your Google+ feed.Then
you use Animoto to create a little animated video of the
images you had used in your original blog posts.You can then
upload that to YouTube and Vimeo using a descriptive caption
filled with your top search terms (keywords): “sustainable
urban gardening tips”.!
!

DIFFERENT FORMATS SHOW NEW SIDES OF YOUR
CONTENT!
EXAMPLES:!
• You can use the social media services on your blog to
automatically syndicate your posts to Twitter. Some email
marketing services like AWeber allow you to automatically
share your messages on Facebook and Twitter at the same
time creating an RSS feed that you can share, and
subsequently self-publish as an ebook.!
• You can use Pinterest to pin your blog posts and use the
social media sharing service there to automatically share your
pins on Facebook and Twitter.!
• Hootsuite lets you make status updates all across your
social media sites which makes it easier to syndicate your
voice from one place.!
• Once you’ve written a blog post, share it on Google+ and
use the notify feature like an email mailing list to share your
post with people in the Circles that you indicate (TIP: Use
this one with caution, people may remove you from their
circles if they don’t like being notiﬁed -- remember what we
said about double opt-in? It’s a better idea to ask them if they
want to be in a circle where you’ll notify them when you have
something to share).!
To see all of this in action, look at how Tara syndicated the
content of a talk across her web platform:!

1. Here’s the original talk onYouTube.!
2. Using the slides that supported her talk, she created this
Slideshare presentation which was featured on the front
page of that site.!
3. She combined photographs from the event with captions
from the 10 lessons she presents in this Animoto video.!
4. Tara incorporated pre-promotion tweets by her and from
others into this Storify story along with images, the video,
Animoto video and the Slideshare presentation. !
5. She embedded the YouTube video on her own web
property as a way to draw people back to her site.!
!

SPIN A WEB WITH YOUR CONTENT!
NOW YOU:!
This might seem overwhelming, so don’t feel like you have to
implement anything at this point. Just start thinking about what
you could do.You don’t have to know how to do it or which
tool you’d use -- just the outcome you want. Start imagining the
possibilities. Be creative!!
See how many ways you can use one single piece of content.
Use this formula to get you started:!
• Starting with My Content X, I can put it up at Platform
Piece A !
• From Platform Piece A, I can syndicate to Platform Piece B !
• From Platform Piece B, I can syndicate to Platform Piece C !
• From Platform Pice C, I can syndicate to Platform Piece D !
• and so on... !
With each different format -- say with a Facebook group,
which is strong on photos -- how might that be tweaked to
grow the content and create new pathways to lead people
where you want them to go?!
Maybe you can attach a photo to each newspaper column
you’ve written.!

Or you could make the photo the main event and the lesson
or title of the column it’s caption, with a link to where that full
column lives on your blog.!
And on your blog there can be a link to buy the ebook with
all your newspaper columns.!
With each syndication, the content evolves and captures
new viewers and directs them deeper into your global
niche; the place in the world where you uniquely belong.!
For this exercise you’ll want to stay focused on your vision,
and your goal. Because you have lots of content, what will help
you choose where to start is working on whatever will get you
to your goal fastest and most easily.!
!

MINE YOURSELF FOR PROFIT!
Profit is often the missing piece of the puzzle.!
It’s important to remember WHY you’re doing this. It goes
back to the vision you created in Step I.!
You’re sharing your content because the more you share, the
more visible you become.The more visible you become --
specifically for the thing you want to be known for -- the better
path you create for the right opportunities to come your way.!
The intention of the GlobalNiche method is to help you
construct a way to profit from all you’ve done, and who you
are.!
Profit isn’t necessarily money, but rather any kind of return
on your investment of resources.!
... perhaps that looks like landing a grant or a fellowship or an
artist-in-residence gig because you can demonstrate your body
of work.!
... getting hired as a consultant by another business on your
particular specialty.!
... being able to charge more for your efforts because you
reach the right people and you’ve honed what it is you have to
offer.!
Enjoy this process of getting your work into the public eye --
and continuing to polish it in public. Enjoy the process of
stocking your global niche web platform with content near and

dear to your heart as much as you enjoy creating that content
itself.!
Becoming visible and active on your topics is how you’ll draw
interested parties, beneﬁt from your network, demonstrate
what you’re up to.!
Consider your online presence as your real-time resume.
Show recruiters your best work. You can build a competitive
career advantage by combining all your assets.!
Spending time ﬁnding your gold and setting up a way to share
it meaningfully with the world is key to locating that missing
puzzle piece and locking it into place.!
!

SHARING YOUR PATH!
Imagine how your past work connects to what you're doing
today, and what you want to do in the future.
Connecting these threads is exactly how you'll fashion that
cohesive image to present and will help you decide which
content you can use to support the work you're doing now and
want support to do in the future.!
CHECK-IN: We know this is a big exercise. Once you’ve
syndicated JUST ONE piece of content as much as you can,
proceed to Step 4 check-in.!
You can't present your global niche to the world if you don't
know what it is.!
You can't be recognized, or visible or received if you don't
know what it is you have to give. !
Part of ﬁguring it out is to play with the (imperfect!)
possibilities and let them lead you where you want to go.You’ll
be sharing online what you have. !
At GlobalNiche we call that “polishing your ideas in public”. !
The practice will lead to a deeper understanding of your own
interests and expertise, and straight toward communities you
will love.!
INSIGHT: “I was waiting for my stuff to be recognized by an
‘authority’ before I put it up somewhere. Now I see I need to
recognize myself before anyone else will.”!

Imagine tracing your own interest in a topic, and the
development of your thinking on it and engagement with it
through the work you have done....!
That's your story, and will offer clues about hooking other
people's interest in the topic, and how we might need to hear
about it. Take us through the same path you took to get to
where you are today.We’re newcomers to your topic, and need
to learn the basics just as you once did.What material do you
have on that? !
Can you see from your content how you've matured, and can
you see where you sit on a spectrum of people involved in this
topic? That's your expertise!!
INSIGHT: “A revelation. I see now there’s a community out
there just for me, readers and likers, and buyers or whatever,
but it has not been something I understood I wanted, a lot --
and that I could successfully get it -- until this very moment.”!
!

STEP 5 - ACTION PLAN!
Draw up the steps you're going to take.!
LESSON:
Now that you’ve been experimenting with integrating your
platform and content through various forms of syndication, it’s
time to refocus on your vision and goal and make a plan you
can use to reach them.!
You don’t have to be on solid ground to make an action plan
at this point.You can always drill down to the nuts and bolts
later.!
Write down as many ideas as you can about what’s possible. !
More ideas will come. Let them.You can go back later and
pick the best ones with the most viability.!
It may be helpful to draw up a rough timeline so you can see
how much time you’ll need to commit on a regular basis. If it
looks like too much of a commitment per week, push your
deadline out. !
If you want to ﬁnish sooner, schedule more time each
week.!
No panicking! You aren’t committing to anything yet, you’re
just working out a possible plan (or two).!
!

SHORT AND MEDIUM ACTION PLANS FROM YOUR
PEERS!
Short Plan:!
My vision is to get my book published. !
My goal is to have my ﬁrst draft done by the end of spring
and begin revisions at the end of summer. During revisions I will
take another close look at the content I’ve created and decide if
it is time to shift my blog to my newsletter, discontinue the blog
entirely, or start creating new content relevant to young adult
ﬁction and writing. I see video and photography being a big part
of the direction I am going. I would like to do more guest blog
posts to show up in a broader network of readers.!
!
Medium Plan:!
VIDEO 
Do video interviews of artists and craftspeople 
Post them to my workshop blog and my personal blog (with
different write-ups) 
Publicize both of my posts through LinkedIn,Twitter, Google+,
Facebook 
Create Pinterest video board for my workshop!

MYWEBSITE 
Business name/tagline: create it. Get a decent headshot.
Create a portfolio/page of clients 
Create a portfolio/page of programs 
Blog more: how often? I want to post three times a week
but that sounds overwhelming! 
Praise page: create it!
MY WORKSHOP PAGE 
This is the heart of my business, create a page 
Revise my About page. Include Prezi/visual description!
WORKSHOP PLATFORM 
I will post to the workshop blog and Facebook Page at least
three times a week - easy! 
Complete design and delivery of 12-week online workshop with
my partner!
MAKE LIFE JOURNEY PREZI 
Use it in creative writing workshops for kids 
Post it on website, LinkedIn, Google+, Facebook as my bio!
PINTEREST 
Make video board mentioned above!
Make creativity workshop client board!
!

LONG, DETAILED PLAN FROM YOUR PEER!
Vision: To meet cool people who come to visit Zoolandia
and share my love of writing and regional food. !
Goal: To use my journal entries to run culinary tours of
Zoolandia. I will run my ﬁrst tour by Spring 2013 with a
group of 20 people.!
How I’ll use my global niche web platform to get there:!
EMAIL LIST, FACEBOOK, NEWSLETTERS, PHOTOS,
PINTEREST,VIDEOS!
I'll start with people I know and create an email list, all my
Facebook contacts, and anyone who visits my blog. I’ll send the
list each journal entry with a link to a food photo at Pinterest
on boards organized by village.!
I’ll create a welcome video that takes people on a brief journey
into the world I have created out of my childhood memories of
my grandfather's cooking, my young adult experiences as an aid
worker in Zoolandia, and how village life is sustained through
the people's relationship with locally produced food and family
recipes.!
I'll show how they too can get a taste of this world, beneﬁt
from my perspective and access, through my tours and my
newsletter, and I’ll tell this story with stills and antique video footage
and excerpts of my journals which I'll narrate so they can hear
me, and see me, and know me and connect.!

I'll have an opt-in form on my website. I'll also send a link to
this video, in a detailed announcement email I'll send to every
person I ever met inviting them to join me. I will keep focused on
people who take action on my offer by continuing to engage with
them in areas of our mutual interest.!
TOURS,TWITTER,TUMBLR!
I'll make offers to the people on the list as my tours become
available, and I'll design tours based on what my subscribers tell
me they want. I'll also post on Twitter not only my material but also
related news and the larger movement I am part of. I'll become
known as an expert this way, and a familiar face on the scene
when people are searching for information about this.!
I'll do short commentary on news items at myTumblr blog,
and syndicate that straight to Twitter and Facebook. I'll submit
articles and pitches for venues of all kinds (from blogs to airline
magazines to tv programs), writing blogs about making personal
writing pay, for food blogs about mining family secrets, for
tourism blogs about the region I know and operate in, for
creative entrepreneur blogs about designing a tour of a loved
place.!
I'll interview people and have people interview me to get content
to share with my subscribers, get exposure in front of new
crowds.!
I'll solicit questions and answer them in blog posts or video
blasts. I'll share the link to these things on Twitter and Facebook
and LinkedIn.!

USE ALL MY MATERIAL!
I'll make digital copies of all my materials so I can use
them on the website, in the emails, on Pinterest and
Facebook andTumblr andTwitter. !
I'll convert everything that is related to the goal of that
culinary tour business to show how much I love and have been
following and creating in this area.!
I'll do a Pinterest board of my favorite chefs who've published
their journal excerpts.!
I'll upload or put into a video anything I have that is exclusive
and unusual and specialized, because that is how I'll demonstrate
my own understanding of the subject and my love for it and my
access to it. I'll use the proper hashtags on Pinterest and Twitter.!
APPROACH PARTNERS!
I'll point to all of this -- my content, my audience, my expertise, my
visibility - when I approach people in my logistics chain who I want to
partner with to do the tours, and a cookbook, and an online tv-
style program of some sort of like Martha Stewart where I'll
sometimes cook, have guests I interview, and sometimes we'll
be on the road.!
I'll photograph and video everything I do for this program and
for my other distribution channels.!
I'll do an online radio show too, a podcast kind of thing,
where I talk just from my ofﬁce at home about whatever

catches my eye related to my topics of cuisine, private
journaling and the region, and family recipes.!
By January 2013, I’ll have 500 rabid, engaged people on that
mailing list so I can count on a 5% response rate for the 20
person tour that Spring.!
!

HOW TO FIND WHAT YOU NEED TO KNOW!
It’s OK if the Action Plan you come up with includes things
you may not know how to do now like set up a self-hosted blog
or edit a video. If you knew how to do that, you might have
done it already. Just start to design a rough plan about what you
think might work.!
When you don’t know how to do something there are many
ways to proceed.!
The ﬁrst thing to do is search for an answer on the web.!
If you’re having a problem, there’s a good chance many other
people have had that same question. And they left a trail of how
they got the answer. The trick is knowing how to phrase your
question to get the most relevant answer. If you don’t know
how to edit your video, search for “video editing tutorials” or
“how to edit video for the web”.!
If you don’t ﬁnd what you’re looking for, go out to your
social network for an answer.!
Ask for help on Twitter using hashtags to cast a wider net:
“Does anyone know how to edit video for the web?
#videoediting #webvideo” Post a question on Facebook and see
if any of your friends have resources. Do a search on Pinterest
or Google+ to see if anyone is talking about this topic.!
This is part of what makes a web platform and the
community and network you build around yourself so

empowering.You have the resources, literally at your ﬁngertips,
to access the keys that will unlock the doors blocking your way.!
Do not underestimate the power of asking for help. !
It can mean the difference between continuing to make
progress, and stalling out. Don’t struggle by yourself! Get help.!
!

FRAME HOW YOU’LL BE KNOWN!
NOW YOU:!
What is it that you set out to accomplish back in Step I? !
By now you might have a larger idea of what you can do, so
run with it. !
Or maybe you feel like it’s time to reevaluate your goal(s) or
your vision or both. That’s OK too, this is a dynamic process,
not a ﬁxed one, and the insights you gain in the process may
inspire you to rework the entire picture or parts of it.!
Review your ideas from Step 4, about how you might
syndicate your content. !
Begin to brainstorm different ways to use the syndication of
your content to reach your goal. What are the different steps
you might take? What are the various tasks you might do?!
TIP: Can you frame all the content you’ve pulled together by
who you know in your heart you want to be? !
Choose a role model and add your own twist.
Just play - there will be time later to ﬁne tune (or tone it
down!)!
EXAMPLES: I’ll be the queen of the expat mommy
bloggers.The Dooce of Istanbul. decor8 with an art degree.!

Mario Batali if he were a woman with a gypsy heart. I’ll do for
my local food producing region what Jamie Oliver did for school
lunch.!
Expand the story of that role model with a twist ...!
I’ll start an anonymous Twitter account called “Sh*t my
mother-in-law says” and once it gets huge - say 10,000 followers
or a mainstream media mention whichever one comes ﬁrst
(because it’ll be hilarious and bombastic and outrageous and I’ll
use all the right hashtags to get seen) I’ll come clean and get a
TV deal with a producer who loves my clear-eyed content. I’ll
get my friend who draws to make a comic strip out of my daily
tweets each week, and that’ll become a comic graphic novel. I’ll
video myself telling nutty anecdotes of things that happened to
me. I’ll act out the characters because I’m really good at that. I’ll
be a non- obscene version of Sarah Silverman. I’m going to go
through all my columns and construct tweets of what was really
happening that I couldn’t share in my newspaper column, things
still ringing in my ears.!
See how the story unfolds?!
!

OUTLINE YOUR PLAN!
TIP: Pencil and paper work just ﬁne for this exercise, but
there are a host of online tools and apps that you can use to
create and manage your task list. If you do a search on “task
management tools” here are some that come up, and this is just
the tip of the iceberg. Do a search and ﬁnd a tool that might
work for you.!
• Basecamp!
• Flow!
• Google Tasks HiTask!
• Nirvana!
• Nozbe!
• Producteev !
• Remember the Milk !
• Smartytask!
• Ta-da List!
• Todoist!
• todo.ly!
• Toodledo!
• Vitalist !
• Voo2doo !
!
CHECK-IN:!
How have you outlined your plan? What are the steps you
intend to take? When you know, proceed to Step 5 check-in.!
!

!
STEP 6 - IMPLEMENTATION!
Get into action.!
Now that you see you’re sitting on a mountain of riches, and
you realize you have what it takes to proﬁt from them, you’re
going to start following your path to reach your goal.!
This is what it looks like to create your future: taking one
step after another toward your goals.That’s how you’ll make
your vision happen.!
The most important thing is to keep moving forward, one
small step at a time. If you face challenges that stall your
progress -- and you will, we ALL do -- here’s how we suggest
dealing with the block.!
First, refer to your vision board to remind yourself where
you’re headed and why!!
Then, reach out for help, general, or speciﬁc. Luckily, you only
need to turn to your network and the community you’ve been
building around you. Send a tweet, a Facebook message, post
something on your blog. !
Ask the GlobalNiche community in all our social media
outposts.!
!

Move forward by breaking down tasks into manageable
bites.!
EXAMPLE: If your Action Plan calls for “write a series of
autoresponders to go out to my mailing list”, break it down. !
If you don’t already have a service provider, choose one. !
That means research (web search + ask your network for
recommendations), setting up an account, learning how to use it. !
Next you’ll add a welcome message, write a few messages to
go out later. !
You’ll ﬁgure out where to place a sign-up form and what it
should say. !
Once basics are in place, you can craft a one-time-only
announcement email that you’ll send to all your email contacts
telling them what this new list is all about, and why they need to
double opt-in to keep hearing from you. !
In the process of doing that one step, you’ll understand how
many tasks are involved in making it happen; many you couldn’t
have anticipated when you put the task in your Action Plan. !
Be prepared for surprises: the road will roll out in front of
you, showing you steps you couldn’t see before.!
!

!
TAKE ONE STEP
NOW YOU:!
You’ve drafted your Action Plan. Now your task is to
formalize that plan into a list of steps and take ONE of those
steps. It might be helpful to map out the plan with concrete
tasks and dates so you can start to take action.!
TIP: If it turns out that by breaking down the more complex
tasks on your Action Plan you have to adjust your goal or your
deadline, remember:!
Be ﬂexible.Accommodate any new learning that comes up
in the process.!
There’s no one way to do it. It doesn’t have to be perfect.
And each step you take will show you what the next step looks
like; even if you didn’t plan for it.!
CHECK-IN:!
When you’re ready to claim your Step 6 badge, contact us on
Twitter and we’ll tell you what to do!!
!

CONCLUSION & WHAT’S NEXT!
Your improved life online leads to improved life offline.!
As you tap your unique potential using online tools and
spaces, and begin to make use of all the content you’ve created,
you’re going to find increased meaning and connection in your
daily life. !
You’re growing a valuable new resilience for being heard and
seen around the world.You’re growing findable, and people are
learning from you.!
You’ve taken steps to make the most of your circumstances,
even if they are less than ideal, and imagine a life and a world
greater than what’s around you today.You’re becoming the agent
of your own of development.!
We congratulate you.This is essential and foundational work.
You are building meaning and connection that enriches us all.!
!
WHAT’S NEXT?
Keep going.You can return to these steps
again and again as you continue to grow
and evolve. !
Consider joining a peer-led GlobalNiche
study group, or leading one yourself for
members of your own community. We can
set you up.!

Continue to use your web platform as a mirror to reﬂect
back to you how you’re expressing who you are. !
Do regular web searches on yourself to ensure it’s an
accurate picture of who you feel you are and want to be. !
TIP: Set up Google Alerts for your name and your business.
Then you’ll receive new search results right to your in-box.!
Consider the people you surround yourself with online, and
off. Do they embody your values? Do they challenge you? Do
they support you?!
Your global niche and the organic process you take to build it
are an unending opportunity to uncover who you are as well as
to evolve into who you want to be. !
Along the way, you’re meeting your peers, your mentors, and
people who really want to work with you, learn from you, and
have you in their lives.!
With all of our best wishes for an insightful journey and enriching
community building,!
~~ Anastasia &Tara!
P.S. See you out there!!
!
FIND US: Pinterest!
LinkedIn!
Facebook!
Twitter!
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Achieve Your Potential Online With The GlobalNiche Method

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