Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
The Commercial Insurance and Reinsurance Markets
Next

33

Share

How to Find Your Purpose by BCG and BrightHouse

Finding your purpose is important for any business, this infographic will help you determine the best way to find your company's purpose.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

How to Find Your Purpose by BCG and BrightHouse

  1. 1. When does your company need purpose? THE NEEDS OF THE WORLD HOW TO STRATEGIZE FOR THE NEW YEAR BY BCG HOW TO FIND YOUR PURPOSE BY BCG + BRIGHOUSE #HOWTOBYBCG % & I N C R E A S I N G HOW TO STRATEGIZE FOR THE NEW YEAR BY BCG HOW TO FIND YOUR PURPOSE BY BCG + #H O W TO BYBCG Present purpose internally first Understand “purpose” is not a tag line Position purpose as a lens for all decision making Realize the company’s purpose is not to make shareholders rich Oversight by the board and C-suite HOW CAN YOU AVOID PITFALLS WHILE IMPLEMENTING PURPOSE? YOUR BRAND STANDS FOR SOMETHING Show stakeholders the organization lives its purpose everyday Embrace the organization’s past to articulate an authentic purpose CUSTOMERS Brand positioning lost its way? Marketing missing that viral spark? Millennials feel out of reach? PURPOSE IS OUR WHY BCG logic meets BrightHouse creativity. A BRAND A STAND What Why Point of Difference Point of View Market Driven Ethotically Driven Next Quarter Next Quarter Century Loyalty Love MISSION IS OUR WHAT VISION IS OUR WHERE STRATEGY Are vision, mission, and values clear and relevant? Is it unclear which innovations or acquisitions to pursue? EMPLOYEES Organization poorly aligned? Engagement suffering? Turnover decimating the ranks? Not seen as a destination employer? Strategy Change Management Culture Analytics Storytelling Ideation Social Impact Corporate Identity YOUR UNIQUE TALENTS YOUR PURPOSE BH + BCG The Smartest Way to Why To find your company purpose and learn more visit: HOW TO STRATEGIZE FOR THE NEW YEAR BY BCG HOW TO FIND YOUR PURPOSE BY BCG + BRIGHT- HOUSE#HOWTOBYBCG BROUGHT TO YOU BY #HOWTOBYBCG % & I N C R E A S I N G THINKBRIGHTHOUSE.COM
  • OlaAbikoye

    May. 26, 2020
  • MichaelPutz4

    Jul. 24, 2019
  • SarahMcKagen

    Jan. 6, 2018
  • pratik_k87

    Nov. 6, 2017
  • DubaiEscortBunniesUAE

    May. 12, 2017
  • PapunaPapiashvili

    Nov. 28, 2016
  • RandyAquino1

    Aug. 21, 2016
  • KseniaLavrentyeva

    Aug. 10, 2016
  • SaudMasud

    Jul. 17, 2016
  • vyho

    Jul. 8, 2016
  • ClaireGuerrera

    Jun. 29, 2016
  • WesleyEr

    Jun. 29, 2016
  • GillianWilliams8

    Jun. 28, 2016
  • susanfessler7

    Jun. 28, 2016
  • AbdullahMohammed14

    Jun. 28, 2016
  • SusanHarwood1

    Jun. 27, 2016
  • PrabhdeepHans1

    Jun. 27, 2016
  • DanielTiramani

    Jun. 27, 2016
  • onnodevries

    Jun. 27, 2016
  • AbdullahElRabaa

    Jun. 27, 2016

Finding your purpose is important for any business, this infographic will help you determine the best way to find your company's purpose.

Views

Total views

12,508

On Slideshare

0

From embeds

0

Number of embeds

255

Actions

Downloads

0

Shares

0

Comments

0

Likes

33

×