The document discusses how the mobile app marketing platform Trademob simplifies the complex process of mobile app promotion. Trademob offers one tracking solution, aggregated market data, and clear reporting to optimize results. This reduces cost per installation by 30-60% compared to managing multiple ad networks, SDKs, and reporting dashboards. Trademob uses fingerprinting technology for privacy-compliant user tracking across different traffic sources and devices.

1. The global
app marketing platform

2. > 900,000 other apps
How do you make
your app stand out?

3. SSP
RTB DSP
Premium Ad Networks
Performance Location based
UDID SDKs CPI
CPA Tracking
iOS Android CPD App-to-App
Apple Features Web-to-App
App SEO Burst Push
Download vs. Install
Many ad networks, different platforms, new technologies, new user
mobile app marketing
behavior all make
complex & time consuming

4. Status Quo
Mobile app marketing is complex & time-consuming
Many Tracking SDKs
Fragmented Market Unclear Reporting No Optimization
Necessary
CPC CPD CPA
SDK INSTALLS
Integration 0,07 1,50 ?
COST PER USER
CPC CPD CPA
SDK
Steps to Integration 0,07 ? ?
advertise
CPC CPD CPA
an app SDK
Integration 0,07 ? ?
SDK CPC CPD CPA
Integration 0,07 2,00 ?
More reporting
More SDKs… More networks...
dashboards

5. Your life with Trademob
Trademob makes mobile app promotion
easy and reduces CPI by 30-60%
One Tracking Aggregated Market Clear Reporting Optimized Results
Steps to INSTALLS
advertise Trademob SDK
CPC CPD CPA
COST PER USER
an app 0,07 1,50 3
0,07 2 2,5
0,09 1 2
0,07 0,5 3
0,06 0,5 2,8
Own fingerprint
technology assures
privacy &
sustainability
Page 5

6. We use the best tracking out there
Fingerprinting is the only sustainable & 100 % privacy compliant
tracking solution
Tracking Characteristics UDID Digital HTML Cookie MAC Address Paste Bin
Fingerprinting (ODIN) (OPEN UDID,
Secure ID)
Privacy compliant
✕ ✔ ✕ ✕ ✕
Accepted by Apple
✕ ✔ ✔ ✕ ✕
Good usability (no distraction due
to separate browser opening) ✔ ✔ ✕ ✔ ✔
High accuracy ✔ ✔* X** ✔ ✔
Tracking across different traffic
sources ✔ ✔ ✔ ✔ ✔
Tracking independent from ad
networks ✕ ✔ ✔ ✕ ✕
* Trademob‘s matching algorithm showed a 99% accuracy rate compared to UDID tracking.
** Privacy settings disabling cookie tracking strongly reduce tracking accuracy.

7. You set the goal – We achieve it!
Trademob makes app marketing simple & successful
Average decrease of
CPI / CPA: 30-60%
# 1 in the
App Store
Strong Increase of
Installs & Engagement
Week 1 Week 2 Week 3 Week 4 Week 5

8. We boost your app – globally
Get into the App
Store‘s Top 10
– in any country
EMEA
NORTH AMERICA
ASIA PACIFIC
AFRICA
LATIN AMERICA

9. „Trademob tracks and
maximizes our hotel bookings
instead of just downloads.
Mobile app marketing has
never been this easy.“
Christian Haase,
Manager Mobile Marketing (HRS)
We work with clients from all verticals:

10. Ready to win more
app users?