Launching a Consumer Product in 1995 vs 2015
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It used to be that to launch a consumer product, you had to know or find the right people to design, fund, manufacture, market, and distribute a product. Jules Pieri, Co-founder & CEO of The Grommet, shows us a then-and-now comparison. How much has changed in 20 years for Makers, inventors, and entrepreneurs launching innovative consumer products? How did it work in 1995...and how can any one of us do it today?
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Launching a Consumer Product in 1995 vs 2015
- 1. Launching a consumer product in 1995 vs. 2015 Jules Pieri Co-founder & CEO @JulesPieri @TheGrommet
- 2. The Grommet is my third startup… …with experience at big product companies. Jules pieri
- 3. It’s the place for discovering independent Makers, inventors, and entrepreneurs. Every weekday we reveal innovative new products, hand picked by our experts. What is…
- 4. Since 2008, we have launched more than 2,500 products in 16 categories. Based on research for our upcoming e-book, only 10% of our Makers have a background in the same industry as their Grommet. What is…
- 5. Our community now includes: 2.7 million monthly web visits 2.4 million email subscribers 140,000 social media fans and followers What is…
- 7. In 2014, we launched the grommet Wholesale at The White House We now have 5,000 Main Street Retailers who can sell products from 400+ grommet makers.
- 8. FitBit, launched June 2011
- 10. GoldieBlox, launched April 2013
- 11. Launching a consumer product in 1995 vs. 2015 What’s changed?
- 12. Education in 1995 • books • libraries • find a mentor to learn about product development from
- 14. Expertise Resources in 1995 • trade shows • read articles in magazines and trade journals
- 15. Expertise Resources in 2015
- 16. Ideation in 1995
- 17. Ideation in 2015 • online collaboration • rapid prototyping
- 18. documentation in 1995 • technical drawings • sketches • illustrations • blueprints
- 19. documentation in 2015 • Computer-aided design
- 20. design in 1995 • Identify designers through trade press
- 21. design in 2015
- 22. Research in 1995 • focus groups • mall intercepts • in-person surveys • telephone surveys • friends and family
- 23. • social media • in-person surveys and focus groups • friends and family • Amazon reviews Research in 2015
- 25. prototyping in 2015 CNC routers
- 26. industry access in 1995 • trade shows • trade association leaders • trade organizations
- 27. Industry access in 2015
- 28. Funding in 1995 • family loans • banks • angel investors • venture capital
- 29. funding in 2015 • hardware accelerators • pre-sales • family funding
- 30. Manufacturing in 1995 • Thomas Register directories • use agents to locate off-shore manufacturers
- 31. manufacturing in 2015 Using agents to locate off-shore manufacturers
- 32. packaging in 1995 • trade shows • Yellow Pages • directories
- 34. marketing in 1995 • media relations • word of mouth • direct mail • television and radio advertising • print advertising
- 35. marketing in 2015 • Crowdfunding • e-mail marketing • online advertising • media relations
- 36. Retail distribution in 1995 • specialty stores • find reps and distributors • pitch big box stores: Wal-Mart, Costco, Toys R Us, Target, etc. • pitch to QVC and HSN • find licensors
- 37. retail distribution in 2015
- 38. direct to consumer in 1995 • catalogues • home parties • infomercials
- 39. direct to consumer in 2015
- 40. logistics in 1995 • fulfillment house • garage • basement
- 42. payments in 1995 • cash • credit cards • checks
- 43. payments in 2015
- 44. customer service in 1995 • telephone • snail mail
- 45. customer service in 2015
- 46. financial management in 1995 • paper accounting • paper banking • book keepers
- 47. financial management in 2015
- 48. inventory management in 1995 • larger inventory • long manufacturing turnaround times
- 49. inventory management in 2015 • smaller inventory • shorter manufacturing turnaround times
- 50. Parting thoughts “The biggest transformation is not in the way things are done, but in who’s doing it. Once things can be done on regular computers, they can be done by anyone. And that’s exactly what we’re seeing happen now in manufacturing.” —Chris Anderson
- 51. Parting thoughts “This Maker Movement puts power in the hands of the people to fund, design, prototype, produce, manufacture, distribute, market, and sell their own goods.” — Jeremiah Owyang, Web strategist and industry analyst
- 52. is shaping the future of our economy
- 53. The numbers are rising…
- 54. …because makers have access to more resources
- 55. The maker movement is growing local economies
- 56. Slideshare.net/thegrommet Please share this presentation with your communities—and help educate and inspire the next wave of Makers, inventors, and entrepreneurs to contribute to the third industrial revolution.
- 57. Launching a consumer product in 1995 vs. 2015 Jules Pieri Co-founder & CEO @JulesPieri @TheGrommet
Notes de l'éditeur
- books, libraries, mentors
- How would you learn about creating a consumer product in 1995? You’d turn to books, libraries, or find a mentor…
- Today, we turn to the Internet: Google Search, Quora, LinkedIn, Wikipedia, Maker Media and Make Magazine, social media to help us educate ourselves.
- In 1995, we would attend trade shows, read articles in magazines and trade journals,
- Today, there are a variety of online and physical events in order to learn how to develop a product, including MakerCon, Maker Faire, Make Media, meet-ups and classes at maker spaces and fab labs.
- In 1995, for many entrepreneurs, expensive software wasn’t within reach, so they could sketch on a napkin, or create rough models…
- …today, we turn to online collaboration or use free and low-cost software such as Sketch-Up, Rhino, and rapid prototyping to test ideas.
- In 1995, ideas would be documented through technical drawings, sketches, illustrations, or blueprints…
- In 2015, we turn to computer-aided design that is easy for almost anyone to use to document their idea.
- In 1995, we would Identify product designers in trade press or find someone within your network who “might” know how to design a product…
- Today, we can Google to find designers or use services like Zurb or LinkedIn search on specific keywords and find collaborators.
- In 1995, to research we would use focus groups, mall intercepts, in-person surveys, telephone surveys, ask friends and family, etc. to test an idea or product…
- Today, we can use online sites and services such as SurveyMonkey, SurveyGizmo, Google search terms, social media, Amazon reviews,, in-person survey and focus groups, or our friends and family.
- In 1995, to locate prototyping companies, we would likely turn to the Yellow Pages with the hope of finding someone local…
- Today, you can go to TechShop or your local maker space or fab lab to use 3D printers and CNC routers and or turn to online sites and such as Dragon Innovation, Ponoko, or Shapeways for prototyping.
- In 1995, we would seek industry recognition at trade shows, through print advertising, or sponsorships…
- Today, Makers, inventors, and entrepreneurs pitch their ideas at pitch events or TV series like Shark Tank, trade shows, conferences, or MakerCon.
- In 1995, we would seek funding from family loans, banks, angel investors, or venture capitalists…
- Today, we can launch a fundraising campaign online with crowdfunding platforms like Indiegogo or Kickstarter, , pre-sales, family funding, and angel investors.
- In 1995, to find manufacturers or locate parts, we would look to directories such as Thomas Register, which were bound volumes purchased by subscription and updated annually or use agents to locate off-shore manufacturers,
- Today, we can use sites and services such as Maker’s Row, Dragon Innovation, or Timroon to find manufacturers in the US and abroad.
- In 1995, we would go to trade shows, or scour the Yellow Pages and directories to find the right packaging company…
- Today, we can use a service like Packible to create custom packaging, use online sites like Packaging World, or outsource to services like Assemblies Unlimited.
- In 1995, marketing would entail utilizing media relations, direct mail, TV and radio advertising, and print advertising…
- Today, innovative products turn to The Grommet, Kickstarter, Indiegogo, or Product Hunt as well as social media, email marketing, online advertising, media relations to launch their products.
- In 1995, to get your product into retail you would have to pitch big box retailers, reps and distributors, department stores, Wal-Mart, K-Mart, Costco, Toys R Us, HSN, QVC, licensors.
- Today, Makers, inventors, and entrepreneurs turn to The Grommet, etsy Wholesale, Fitzroy Toys, or Joor Access to help get their product to retail.
- In 1995, we would try to get products into catalogues, sold at home parties, on TV commercials and infomercials…
- Today, Makers, inventors, and entrepreneurs can sell products directly or through site such asThe Grommet, Shopify, Maker’s Row, etsy, Uncommon Goods, Amazon, Scout Mob, etc.
- In 1995, we would use local fulfillment houses, or our own garages and basements…
- Today, we can outsource and let fulfillment services such as Shipwire, Shyp, or UPS handle for us.
- In 1995, to take payment from a customer, they had to have cash, credit cards (if you had a swiper to run cards), or checks…
- Today, we can use mobile devices like Square with a smartphone, PayPal, or make payments with smart phone apps like Venmo.
- In 1995, customer service would be handled mostly by phone or snail mail.
- Today, consumers expect to be able to reach a company by phone at any time of the day or night, online, and through social media.
- In 1995, we would use paper accounting, paper banking, and book keepers…
- Today, financial management and funding can be handled by companies like NOW Accounting or Kabbage, with digital accounting and banking.
- In 1995, we would manage inventory by holding larger inventories, with long manufacturing turnaround times…
- Today, companies can work with smaller inventories, shorter manufacturing turnarounds.