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SOCIAL MEDIA TRENDS 2016 The Social Lights®
1
Keeping up with social media updates
and trends can be overwhelming.
That’s why we put together this trend report
which includes a summary of major updates to
social networks and how businesses can benefit.
SOCIAL MEDIA TRENDS 2016 The Social Lights®
2
Keeping up with social media updates
and trends can be overwhelming.
That’s why we put together this trend report which includes
a summary of major updates to social networks and how
businesses can benefit.
See what happened in Q2 2016 on:
• Facebook
• Twitter
• Instagram
• Snapchat
• musical.ly
SOCIAL MEDIA TRENDS 2016 The Social Lights®
3
What’s Trending on 

Social Media?
If there is one feature that has been dominating social
media this year, it is livestreaming. From Chewbacca Mom
to political protests, livestreaming is gaining traction with
users who are captivated by the immersive and
unpredictable experience it provides.
See how brands are using Facebook Live along with best
practices for livestreaming.
SOCIAL MEDIA TRENDS 2016 The Social Lights®
WHAT’S
HAPPENING ON
SNAPCHAT?
SOCIAL MEDIA TRENDS 2016 The Social Lights®
Snapchat Introduces
Memories
Snapchat Memories is one of Snapchat’s
biggest updates yet. The update lets
users save Snaps to Snapchat’s servers,
share old Snaps with friends, and search
old Snaps using Snachat’s object
recognition.
How Brands Can Benefit
With Snapchat gaining access to more
user photos, along with very impressive
object recognition, Snapchat Memories
will likely open up new advertising
opportunities.
5
Learn More....
SOCIAL MEDIA TRENDS 2016 The Social Lights®
Snapchat Discover
Gets Redesigned
Snapchat Discover got a redesign
that teases content contained in the
different channels.
How Brands Can Benefit
Brands already invested in a
Snapchat Discover channel will very
likely see an increase in views. The
redesign transforms Discover from
tap-able logos into a clear source of
trending news.
6
Learn More....
SOCIAL MEDIA TRENDS 2016 The Social Lights®
Resource:

Want to Know How
Brands are Using
Snapchat?
Discover how some of the top
brands are using Snapchat to
engage and entertain their
followers.
7
Learn More....
SOCIAL MEDIA TRENDS 2016 The Social Lights®
Resource:

Learn How to Tell an
Engaging Snapchat
Story
If you want to grow a following
on Snapchat, you need to learn
how to tell entertaining stories.
Get an understanding of story
structure along with Snapchat
Story content ideas when you
read our Snapchat Story guide.
8
Learn More....
SOCIAL MEDIA TRENDS 2016 The Social Lights®
WHAT’S
HAPPENING ON
TWITTER?
SOCIAL MEDIA TRENDS 2016 The Social Lights®
Twitter Increases
Video Limit
One-upping Instagram’s 60-second limit,
Twitter now lets users share videos up to
140 seconds.
How Brands Can Benefit
More time provides the opportunity to
tell more detailed stories. With the
Twitter Algorithm in effect, it’s possible
Twitter will reward videos shared natively,
as Facebook does with video.
10
Learn More....
SOCIAL MEDIA TRENDS 2016 The Social Lights®
Target Ads Based
On Emojis
Businesses can now target ads based on
emojis in tweets.
How Brands Can Benefit
If an emoji relates to your business, it’s
worth exploring advertising
opportunities. For example, someone
who tweets the ☕ emoji likely drinks
coffee.
11
Learn More....
🙌
SOCIAL MEDIA TRENDS 2016 The Social Lights®
Get More
Characters Per
Tweet
Usernames and links no longer count
toward the 140-character limit on Twitter.
How Brands Can Benefit
The character change makes it easier to
write tweets that include media, whether
photos, links, or GIFs.
12
Learn More....
SOCIAL MEDIA TRENDS 2016 The Social Lights®
WHAT’S
HAPPENING ON
INSTAGRAM?
SOCIAL MEDIA TRENDS 2016 The Social Lights®
Instagram Hits a
Growth Milestone
Instagram announced that it
has surpassed more than
500 million monthly users. In
only the last nine months,
Instagram gained 100
million users.
14
Learn More....
SOCIAL MEDIA TRENDS 2016 The Social Lights®
Instagram and
Facebook Get
New Ad Tools
15
Learn More....
Facebook debuted the platform
Facebook Creative Hub which will make
it easier for creative teams to make ads
for Facebook and Instagram.
How Brands Can Benefit
Facebook Creative Hub promises to
provide brands with ideas and
inspiration, as well as tools to create
better ads for mobile.
SOCIAL MEDIA TRENDS 2016 The Social Lights®
WHAT’S
HAPPENING ON
FACEBOOK?
SOCIAL MEDIA TRENDS 2016 The Social Lights®
Users Can Now
Upload Video
Comments
Facebook now lets users reply with
uploaded videos in comments.
How Brands Can Benefit
Commenting with a video offers users
another way to interact on Facebook.
17
Learn More....
SOCIAL MEDIA TRENDS 2016 The Social Lights®
Facebook Scraps In-
Video Links to
External Sites
Facebook no longer lets publishers
include a link to an external site at the
end of their videos.
How Brands Can Benefit
This change was likely made to
encourage brands to create videos that
have value on Facebook, instead of
teasing the value that’s on an external
site.
18
Learn More....
SOCIAL MEDIA TRENDS 2016 The Social Lights®
Facebook’s Algorithm
Now Favors Friends
and Family
Facebook latest algorithm update
favors posts shared by friends and
family over pages.
How Brands Can Benefit
The algorithm update makes user
generated content even more important
on Facebook. Explore ways to
encourage users to share their own
photos or videos on Facebook.
19
Learn More....
SOCIAL MEDIA TRENDS 2016 The Social Lights®
WHAT’S
NEW IN
SOCIAL MEDIA?
SOCIAL MEDIA TRENDS 2016 The Social Lights®
musical.ly is Gaining
Traction With Teens
Just 2 years after launching, musical.ly
has more than 60 million users. The app
is dominated by teens who use it to
create 15 second music videos or
comedy sketches.
How Brands Can Benefit
If you want to get your brand in front of
teens, you need to pay attention to
musical.ly. The app has been growing
quickly with teens, and offers brands a
way to get in front of a younger
audience.
21
Learn More....
SOCIAL MEDIA TRENDS 2016 The Social Lights®
musical.ly Launches
Livestreaming App
Live.ly
musical.ly joins Facebook and Periscope
in the livestreaming space with the
debut of live.ly.
How Brands Can Benefit
While Facebook Live will have more
reach for most brands, if your brand’s
target demographic is teens, it’s worth
paying attention to how live.ly
develops.
22
Learn More....
SOCIAL MEDIA TRENDS 2016 The Social Lights®
23
Want to stay up-to-date
on all things social?
Get a boost of creativity and
social media insight in your
inbox when you subscribe to
The Social Lights’ blog. KEEP ME UPDATED

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Q2 | 2016 Social Media Trends Report

  • 1. SOCIAL MEDIA TRENDS 2016 The Social Lights® 1 Keeping up with social media updates and trends can be overwhelming. That’s why we put together this trend report which includes a summary of major updates to social networks and how businesses can benefit.
  • 2. SOCIAL MEDIA TRENDS 2016 The Social Lights® 2 Keeping up with social media updates and trends can be overwhelming. That’s why we put together this trend report which includes a summary of major updates to social networks and how businesses can benefit. See what happened in Q2 2016 on: • Facebook • Twitter • Instagram • Snapchat • musical.ly
  • 3. SOCIAL MEDIA TRENDS 2016 The Social Lights® 3 What’s Trending on 
 Social Media? If there is one feature that has been dominating social media this year, it is livestreaming. From Chewbacca Mom to political protests, livestreaming is gaining traction with users who are captivated by the immersive and unpredictable experience it provides. See how brands are using Facebook Live along with best practices for livestreaming.
  • 4. SOCIAL MEDIA TRENDS 2016 The Social Lights® WHAT’S HAPPENING ON SNAPCHAT?
  • 5. SOCIAL MEDIA TRENDS 2016 The Social Lights® Snapchat Introduces Memories Snapchat Memories is one of Snapchat’s biggest updates yet. The update lets users save Snaps to Snapchat’s servers, share old Snaps with friends, and search old Snaps using Snachat’s object recognition. How Brands Can Benefit With Snapchat gaining access to more user photos, along with very impressive object recognition, Snapchat Memories will likely open up new advertising opportunities. 5 Learn More....
  • 6. SOCIAL MEDIA TRENDS 2016 The Social Lights® Snapchat Discover Gets Redesigned Snapchat Discover got a redesign that teases content contained in the different channels. How Brands Can Benefit Brands already invested in a Snapchat Discover channel will very likely see an increase in views. The redesign transforms Discover from tap-able logos into a clear source of trending news. 6 Learn More....
  • 7. SOCIAL MEDIA TRENDS 2016 The Social Lights® Resource:
 Want to Know How Brands are Using Snapchat? Discover how some of the top brands are using Snapchat to engage and entertain their followers. 7 Learn More....
  • 8. SOCIAL MEDIA TRENDS 2016 The Social Lights® Resource:
 Learn How to Tell an Engaging Snapchat Story If you want to grow a following on Snapchat, you need to learn how to tell entertaining stories. Get an understanding of story structure along with Snapchat Story content ideas when you read our Snapchat Story guide. 8 Learn More....
  • 9. SOCIAL MEDIA TRENDS 2016 The Social Lights® WHAT’S HAPPENING ON TWITTER?
  • 10. SOCIAL MEDIA TRENDS 2016 The Social Lights® Twitter Increases Video Limit One-upping Instagram’s 60-second limit, Twitter now lets users share videos up to 140 seconds. How Brands Can Benefit More time provides the opportunity to tell more detailed stories. With the Twitter Algorithm in effect, it’s possible Twitter will reward videos shared natively, as Facebook does with video. 10 Learn More....
  • 11. SOCIAL MEDIA TRENDS 2016 The Social Lights® Target Ads Based On Emojis Businesses can now target ads based on emojis in tweets. How Brands Can Benefit If an emoji relates to your business, it’s worth exploring advertising opportunities. For example, someone who tweets the ☕ emoji likely drinks coffee. 11 Learn More.... 🙌
  • 12. SOCIAL MEDIA TRENDS 2016 The Social Lights® Get More Characters Per Tweet Usernames and links no longer count toward the 140-character limit on Twitter. How Brands Can Benefit The character change makes it easier to write tweets that include media, whether photos, links, or GIFs. 12 Learn More....
  • 13. SOCIAL MEDIA TRENDS 2016 The Social Lights® WHAT’S HAPPENING ON INSTAGRAM?
  • 14. SOCIAL MEDIA TRENDS 2016 The Social Lights® Instagram Hits a Growth Milestone Instagram announced that it has surpassed more than 500 million monthly users. In only the last nine months, Instagram gained 100 million users. 14 Learn More....
  • 15. SOCIAL MEDIA TRENDS 2016 The Social Lights® Instagram and Facebook Get New Ad Tools 15 Learn More.... Facebook debuted the platform Facebook Creative Hub which will make it easier for creative teams to make ads for Facebook and Instagram. How Brands Can Benefit Facebook Creative Hub promises to provide brands with ideas and inspiration, as well as tools to create better ads for mobile.
  • 16. SOCIAL MEDIA TRENDS 2016 The Social Lights® WHAT’S HAPPENING ON FACEBOOK?
  • 17. SOCIAL MEDIA TRENDS 2016 The Social Lights® Users Can Now Upload Video Comments Facebook now lets users reply with uploaded videos in comments. How Brands Can Benefit Commenting with a video offers users another way to interact on Facebook. 17 Learn More....
  • 18. SOCIAL MEDIA TRENDS 2016 The Social Lights® Facebook Scraps In- Video Links to External Sites Facebook no longer lets publishers include a link to an external site at the end of their videos. How Brands Can Benefit This change was likely made to encourage brands to create videos that have value on Facebook, instead of teasing the value that’s on an external site. 18 Learn More....
  • 19. SOCIAL MEDIA TRENDS 2016 The Social Lights® Facebook’s Algorithm Now Favors Friends and Family Facebook latest algorithm update favors posts shared by friends and family over pages. How Brands Can Benefit The algorithm update makes user generated content even more important on Facebook. Explore ways to encourage users to share their own photos or videos on Facebook. 19 Learn More....
  • 20. SOCIAL MEDIA TRENDS 2016 The Social Lights® WHAT’S NEW IN SOCIAL MEDIA?
  • 21. SOCIAL MEDIA TRENDS 2016 The Social Lights® musical.ly is Gaining Traction With Teens Just 2 years after launching, musical.ly has more than 60 million users. The app is dominated by teens who use it to create 15 second music videos or comedy sketches. How Brands Can Benefit If you want to get your brand in front of teens, you need to pay attention to musical.ly. The app has been growing quickly with teens, and offers brands a way to get in front of a younger audience. 21 Learn More....
  • 22. SOCIAL MEDIA TRENDS 2016 The Social Lights® musical.ly Launches Livestreaming App Live.ly musical.ly joins Facebook and Periscope in the livestreaming space with the debut of live.ly. How Brands Can Benefit While Facebook Live will have more reach for most brands, if your brand’s target demographic is teens, it’s worth paying attention to how live.ly develops. 22 Learn More....
  • 23. SOCIAL MEDIA TRENDS 2016 The Social Lights® 23 Want to stay up-to-date on all things social? Get a boost of creativity and social media insight in your inbox when you subscribe to The Social Lights’ blog. KEEP ME UPDATED