Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q2 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
- musical.ly
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
1. SOCIAL MEDIA TRENDS 2016 The Social Lights®
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Keeping up with social media updates
and trends can be overwhelming.
That’s why we put together this trend report
which includes a summary of major updates to
social networks and how businesses can benefit.
2. SOCIAL MEDIA TRENDS 2016 The Social Lights®
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Keeping up with social media updates
and trends can be overwhelming.
That’s why we put together this trend report which includes
a summary of major updates to social networks and how
businesses can benefit.
See what happened in Q2 2016 on:
• Facebook
• Twitter
• Instagram
• Snapchat
• musical.ly
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What’s Trending on
Social Media?
If there is one feature that has been dominating social
media this year, it is livestreaming. From Chewbacca Mom
to political protests, livestreaming is gaining traction with
users who are captivated by the immersive and
unpredictable experience it provides.
See how brands are using Facebook Live along with best
practices for livestreaming.
5. SOCIAL MEDIA TRENDS 2016 The Social Lights®
Snapchat Introduces
Memories
Snapchat Memories is one of Snapchat’s
biggest updates yet. The update lets
users save Snaps to Snapchat’s servers,
share old Snaps with friends, and search
old Snaps using Snachat’s object
recognition.
How Brands Can Benefit
With Snapchat gaining access to more
user photos, along with very impressive
object recognition, Snapchat Memories
will likely open up new advertising
opportunities.
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Learn More....
6. SOCIAL MEDIA TRENDS 2016 The Social Lights®
Snapchat Discover
Gets Redesigned
Snapchat Discover got a redesign
that teases content contained in the
different channels.
How Brands Can Benefit
Brands already invested in a
Snapchat Discover channel will very
likely see an increase in views. The
redesign transforms Discover from
tap-able logos into a clear source of
trending news.
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Learn More....
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Resource:
Want to Know How
Brands are Using
Snapchat?
Discover how some of the top
brands are using Snapchat to
engage and entertain their
followers.
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Learn More....
8. SOCIAL MEDIA TRENDS 2016 The Social Lights®
Resource:
Learn How to Tell an
Engaging Snapchat
Story
If you want to grow a following
on Snapchat, you need to learn
how to tell entertaining stories.
Get an understanding of story
structure along with Snapchat
Story content ideas when you
read our Snapchat Story guide.
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Learn More....
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Twitter Increases
Video Limit
One-upping Instagram’s 60-second limit,
Twitter now lets users share videos up to
140 seconds.
How Brands Can Benefit
More time provides the opportunity to
tell more detailed stories. With the
Twitter Algorithm in effect, it’s possible
Twitter will reward videos shared natively,
as Facebook does with video.
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Learn More....
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Target Ads Based
On Emojis
Businesses can now target ads based on
emojis in tweets.
How Brands Can Benefit
If an emoji relates to your business, it’s
worth exploring advertising
opportunities. For example, someone
who tweets the ☕ emoji likely drinks
coffee.
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🙌
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Get More
Characters Per
Tweet
Usernames and links no longer count
toward the 140-character limit on Twitter.
How Brands Can Benefit
The character change makes it easier to
write tweets that include media, whether
photos, links, or GIFs.
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Learn More....
14. SOCIAL MEDIA TRENDS 2016 The Social Lights®
Instagram Hits a
Growth Milestone
Instagram announced that it
has surpassed more than
500 million monthly users. In
only the last nine months,
Instagram gained 100
million users.
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Learn More....
15. SOCIAL MEDIA TRENDS 2016 The Social Lights®
Instagram and
Facebook Get
New Ad Tools
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Facebook debuted the platform
Facebook Creative Hub which will make
it easier for creative teams to make ads
for Facebook and Instagram.
How Brands Can Benefit
Facebook Creative Hub promises to
provide brands with ideas and
inspiration, as well as tools to create
better ads for mobile.
17. SOCIAL MEDIA TRENDS 2016 The Social Lights®
Users Can Now
Upload Video
Comments
Facebook now lets users reply with
uploaded videos in comments.
How Brands Can Benefit
Commenting with a video offers users
another way to interact on Facebook.
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Facebook Scraps In-
Video Links to
External Sites
Facebook no longer lets publishers
include a link to an external site at the
end of their videos.
How Brands Can Benefit
This change was likely made to
encourage brands to create videos that
have value on Facebook, instead of
teasing the value that’s on an external
site.
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Facebook’s Algorithm
Now Favors Friends
and Family
Facebook latest algorithm update
favors posts shared by friends and
family over pages.
How Brands Can Benefit
The algorithm update makes user
generated content even more important
on Facebook. Explore ways to
encourage users to share their own
photos or videos on Facebook.
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Learn More....
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musical.ly is Gaining
Traction With Teens
Just 2 years after launching, musical.ly
has more than 60 million users. The app
is dominated by teens who use it to
create 15 second music videos or
comedy sketches.
How Brands Can Benefit
If you want to get your brand in front of
teens, you need to pay attention to
musical.ly. The app has been growing
quickly with teens, and offers brands a
way to get in front of a younger
audience.
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musical.ly Launches
Livestreaming App
Live.ly
musical.ly joins Facebook and Periscope
in the livestreaming space with the
debut of live.ly.
How Brands Can Benefit
While Facebook Live will have more
reach for most brands, if your brand’s
target demographic is teens, it’s worth
paying attention to how live.ly
develops.
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