Building for the Future: Calgary's New Cultural Landmark Opens

2011ANNUAL REPORT
Calgary Science Centre &
Creative Kids Museum Society
A place to foster innovation.
A place to grow.

Contents
Mission and Values 3
Message from the President and CEO 4
Message from the Chairman of the Board 5
Building for the Future 6
Reflecting on 2011 8
ƒƒ 2011 At a Glance 9
ƒƒ A Major Transition 11
ƒƒ Growing Support 13
ƒƒ Building Green 13
ƒƒ By the Numbers 15
Introducing New Programs 16
Impact From The Results 18
Opening a New Kind of Science Centre 20
Continuing the Journey 24
Delivering Results 26
A Special Thank You To: 28
ƒƒ 2011 Annual Donors 30
ƒƒ Board of Directors 30
ƒƒ Major Capital Campaign Sponsors 30
ƒƒ Capital Campaign Sponsors & Donors 31
Operational and Financial Highlights 33
2 TELUS Spark

collaboration
VALUES
commitment
curiosity
courage
We believe that
encouraging debate
and dialogue,
embracing diverse
perspectives, and
partnership with our
communities result
in better ideas and
outcomes.
We are passionate about
our mission and pursue it
in everything we do.
We believe in innovative thinking and taking risks. We embrace
change. The courage to fail gives us the confidence to succeed.
We are always
wondering, always
questioning, always
seeking to learn.
“We live in a society exquisitely dependent on science
and technology, in which hardly anyone knows anything
about science and technology.”
- Carl Sagan
Mission
TELUS Spark
is a role model
and force for
innovation and
social change.
2011 Annual Report 3

President & CEO – Jennifer Martin
The Science Centre started
2011 off with a bang, and ended
the year with a monumentally
impressive explosion.
Titanic:TheArtifact Exhibition,
the third and final travelling
exhibition at our 11th
St. location,
led us into a year that would
be full of metamorphosis. This
internationally enjoyed exhibit brought more than
100,000 visitors to the centre between February and
June, continuing to grow our adult audience. It was
a perfect transition to bid farewell to the Science
Centre that had served us so well for 44 years, while
simultaneously preparing us for, and getting us motivated
and focused on what was to come at our new location.
TELUS World of Science – Calgary closed its doors
from June 27 through October 28 in preparation for
our new opening at St. George’s Dr. N.E. That closure
period was hard for some. Staff not only said goodbye
to the past to embrace the future, it also marked a
four-month period without our valued visitors and
Members coming to the Science Centre.
When October 29 finally arrived and the birth of Calgary’s
new cultural landmark and first new purpose-built
science centre in Canada in over 25 years was upon us, we
were fueled with excitement. After more than a decade of
planning and development, TELUS Spark opened its doors
to Calgarians, southern Albertans and the World.
It has been a year full of triumph, challenge and success.
The 153,000 square-foot science centre is supported
with a new approach, new name and five new interactive
galleries that house more than 120 exhibits, all of which
were developed using a crowd-sourced, piloting process.
Over 10,000 southern Albertans helped to develop more
than 1,000 exhibit and program concepts, which were then
whittled down to the ones you see atTELUS Spark today.
Over the next decade, TELUS Spark will help to make
Calgary the innovation capital of Canada by fostering
an appreciation, appetite and passion for the important
areas of science, technology, engineering and math
(STEM). Joined with a creative and artistic environment,
we are building for the future of our community. Children
come to explore the fundamentals of science, be curious,
creative and to experiment and play. Teens arrive at
the centre to expand their interests and awareness of
science, technology and creativity at a crucial time in
their education and career development. Adults clamour
to unravel the complexities and issues of the day. This is a
new kind of science centre.
Calgary has been built by people who tackled the
challenge of a tough environment to create a city of
wealth, energy and promise. Our new facility will play
a key part in turning the next generation of youngsters
onto science, technology and art to generate a skilled,
innovative and entrepreneurial future work force, while
fostering an informed, scientifically-literate citizenry.
This is just the beginning. We look forward to our future
progress and we know that our impact is going to be felt
for generations to come.
On behalf of the TELUS Spark team,
Jennifer Martin
President & CEO
TELUS Spark
4 TELUS Spark
Calgary’s New Cultural Landmark

Chairman of the Board – Martin Kratz
What an explosive and wonderful
year to be the Board Chair ofTELUS
Spark.
This pivotal year marked not only
the completion of the new Science
Centre, but also the fruition of a
dream.That dream was a decade
long commitment to bring a
world-leading science, technology
and innovation centre to Calgary.
As a direct result of the focus, dedication and
unwavering commitment of those behind the
project — including The City of Calgary, the Province
of Alberta, the Government of Canada, and many
corporate, individual and community donors, volunteers
and sponsors — TELUS Spark is now a place that has
repositioned the importance of skill development,
particularly those skills that are needed to fuel
innovation; curiosity, creativity, problem solving,
risk-taking and collaboration. It is a new kind of Science
Centre.
As a volunteer Board with the responsibility of delivering
the new Science Centre 2011 Project, I am proud to
report that the $160 million initiative was delivered
on time and on budget, through good governance
and unbridled passion. We are deeply indebted to the
vast community support that we received. Beyond the
bricks and mortar of construction, many community
organizations ranging from the Children’s Hospital to the
Calgary Board of Education (CBE) and Calgary Catholic
School District (CCSD) to Market Collective have been
key to our success.
We are extremely proud of the investment we have
made in this community and would respectfully
observe that TELUS Spark has led the largest and most
effectively managed public sector, capital development
project in this city in recent times — a platform for
future cooperative development in the community.
This is not the same format of science centre that
visitors around the world have frequented for the past
44 years. It is one driven by the demands of the 21st
Century. One that fosters the skills we need for our
community, our city and our country to succeed.
TELUS Spark is an iconic facility, a leader and a new
model for science centres; a trailblazer with the ability
and determination to reach a broader segment of
Calgary’s population; and a facility that will serve
Calgary and surrounding area for generations to come.
We can’t wait to see where this world-class facility will
take us in the future.
On behalf of the current Board,
Martin Kratz
Chairman of the Board
TELUS Spark
Doors close at
the iconic 11th
St. location
June 27, 2011
Doors open at
TELUS Spark
October 29, 2011
The first purpose-built Science Centre in
Canada in over 25 years.

TELUS Spark, is not
just an attraction;
it’s a cultural asset.
It is predicted that
the labour shortage
in Alberta will
climb to 332,000
workers by 2025*.
We must inspire and encourage the next
generation of Albertans to become the world’s
future technology game changers. That process
begins with creating a spark of interest, fueling
a passion and igniting a movement amongst the
community to embrace curiosity.
6 TELUS Spark
Building forthe future

It is predicted that the labour shortage in Alberta will
climb to 332,000 workers by 2025*. That includes
a shortage in the science, technology, medical and
engineering sectors. How do we, not only as a province,
but also as a country, begin to tackle this problem? It’s
about helping to build the 21st Century skills necessary
for innovation: curiosity, creativity, problem solving,
risk-taking and collaboration needed to further the
province, the country and the world.
In the Organization for Economic Co-operation
and Development (OECD)’s 2010 publication: “The
OECD Innovation Strategy: Getting a Head Start on
Tomorrow,” one of their key recommendations is that in
order for a country to be innovative it must empower its
people to innovate by:
“Foster[ing] an entrepreneurial culture by instilling the
skills and attitudes needed for creative enterprise.”
As a role model and force for innovation and social
change, TELUS Spark’s mission supports the vision of
Calgary as the innovation capital of Canada.
By fostering an appreciation, appetite and passion
for the areas of science, technology, engineering, arts
and math, we know this goal can be reached. For this
reason, TELUS Spark, is not just an attraction; it’s a
cultural asset. We believe that celebrating innovative
thinking and curiosity is the key to success, not only for
the individual, but to help further the community as a
whole.
One of the major levers for constructive change in
improving the research and development areas lies with
our youth. TELUS Spark’s programming and exhibits are
designed to positively influence children’s innovation
and entrepreneurship skills as they go forward through
life. We are building a pipeline of skills for the future
workforce. However, we’re not just for youngsters. From
toddlers to seniors, TELUS Spark is a place for all ages.
In an effort to attract more diverse audiences to the new
Science Centre, the travelling exhibitions at the 11th
St.
location played an integral part of an 18-month strategy
to build new teen and adult audiences. As 2012 drew
near, we also began to create additional partnerships
and collaborations with community members and
important institutions such as:
ƒƒ Epcor Centre for the Performing Arts
ƒƒ Hotchkiss Brain Institute
ƒƒ Libin Cardiovascular Institute of Alberta
ƒƒ Market Collective
ƒƒ TRUCK Contemporary Art group
This is a radical shift from the small, destination-based
Science Centre of our past. Building on a history of
community support over 44 years, we have created a
Science Centre for the Calgary of today.
Through diverse programming, exhibits and a wide
range of partnerships with community change-makers,
from the University of Calgary to various arts groups,
TELUS Spark will be an integral part of helping to tackle
the widening skills gap, and contribute to the greater
innovation agenda.
To begin to inspire and encourage the next generation
of Albertans to become the world’s future technology
game changers, we must start by creating a spark of
interest, that fuels the passion and ignites a movement
amongst the community to embrace curiosity.
*Conference Board of Canada (2010)
“If science was taught like this when I went through
school, I probably would have paid closer attention
to what I was supposed to have learned! Every
person there was amazing and energetic in their
own way.”
— Parent Volunteer

In four and a half
months, from
February until the
end of June 2011,
Titanic:TheArtifact
Exhibition welcomed
over 100,000 visitors.
Over 120 new
exhibits fabricated
and installed
By spring of 2011, we began to see
the final stages of the building and
content development take place.
8 TELUS Spark
Reflecting on 2011

new cultural asset opened,
on time and on budget
Reflecting on 2011
Ushering in 2011 was Titanic:TheArtifact Exhibition,
the third and final travelling exhibition at the 11th
St.
location. This 18-month strategy to position unique
museum-quality exhibitions never-before-seen in this
market informed many operational decisions for the
new kind of Science Centre we were opening in late
October. In four and a half months, from February until
the end of June 2011, Titanic:TheArtifact Exhibition
welcomed over 100,000 visitors, captured a school
audience of over 10,000 students and developed pivotal
community collaborations to deliver 10 new programs
for each of our unique audiences. The internationally
enjoyed travelling exhibition allowed our organization
to foster numerous tourism partnerships with hoteliers,
Tourism Calgary and Travel Alberta. Through those joint
advertising and promotional partnerships, we saw that
15 per cent of Titanic:TheArtifact Exhibition visitors
for 2011 came from outside of Calgary’s city limits. The
stories of Titanic touched visitors of all ages, but had a
particular resonance for seniors and school groups who
were captured by the programs “Canadian Connections”
and “Titanic Tales;” both tributes to the legendary
passengers who sailed on the maiden voyage.
3 new Science
Demonstrations,
4 new Atrium
Events and
15 new Drop-In
WORKSHOPS
developed and
launched
FacilitySales
launch and
63 eventsare
hosted in 63 days
2 new partners
brought on board to
elevate our
retail and
café/catering
offerings
34 new School
Programs
developed, piloted
and launched
More than 10,000
Southern Albertans
are engaged in
thevetting and
development
process for the
new Science
Centre content
Over 120 new
exhibits fabricated
and installed
Over 100 new
digital screens
and central show
control systems
introduced
Over 78% of
construction
waste was diverted
from landfills
Over 50 new
employees and
over 80
volunteers
brought on board
Over 100,000visit
Titanic:TheArtifact
Exhibition and nearly
70,000visit the
new Science Centre
in the first two
months of operation
Over 10,000
Members by the
end of 2011
(6,000 over target)
8,860 hours
volunteered
Over 250 people
employed
full-time on the
construction site
2011 At A Glance:

+78 per cent
construction waste
diverted from landfills
+7,500 active
social media fans
and followers
+11,000 email
subscribers
TELUSSparkdesignedandbuiltthe
new facility to achieve Leadership
in Energy and Environmental
Design (LEED) Gold Certification.
Reflecting on 2011
10 TELUS Spark

A Major Transition
The closure of the 11th
St. location was nostalgic,
reverential and celebratory, as we bid a fond farewell to
a 44 year-old establishment that served a community
on so many different levels. In our final 18 months,
we captivated a teen audience that made up 20 per
cent of our overall attendance and a senior audience
that reached nearly 11 per cent for all three travelling
exhibitions. Both audiences were a mere blip on
our attendance radar in the past. A success worth
celebrating, as reaching these audiences was an
important component to our strategy, and a signal that
we were certainly heading in the right direction with the
new Science Centre.
As we began to transition from the old to the new, a
three-phase social media strategy was introduced to
maintain interest and to broaden both our audiences
and reach during the closure period. The approach
introduced a ‘Do Try This at Home’ video mini-series,
profiles on the Exhibit Development process and
extensive anticipation-building project updates that
ultimately led to over 7,500 active social media fans and
followers and over 11,000 email subscribers by the end
of 2011.
By spring of 2011, we began to see the final stages
of the building and content development take place.
Exhibit ideas and concepts were prototyped and piloted
with over 10,000 members of the community. Exhibit
Developers visited the Alberta Children’s Hospital,
C-Train platforms, The Calgary Zoo, as well as various
arts events such as Market Collective, around the city to
test new ideas and concepts with the greater public. The
result? Over 120 original, participatory exhibits, housed
in five galleries (Being Human, Earth & Sky, Energy &
Innovation, Open Studio and the Creative Kids Museum)
throughout the new Science Centre.
By April 2011, the new HD Digital Dome Theatre
was fully enclosed and by July, the final fabrication
inspections on several galleries had been finished. As
August approached, exhibit installations were underway
as construction of the internal finishes were completed.
As the year turned to fall, TELUS Spark was nearing the
final stages of bringing Canada’s first new, purpose-built
science centre in over 25 years to Alberta. Two hundred
and fifty full time construction staff worked on what
was to become TELUS Spark, the new Science Centre.
October 2011 marked the culmination of over a decade
of planning, design, development and construction. An
Awareness Study conducted in October indicated 86 per
cent of Calgarians were aware of new Science Centre’s
opening timing and that 67 per cent of Calgarians were
likely to visit within the next 12 months.
The grand opening was upon us and on October 22,
over 1,000 dedicated employees, supporters, partners,
donors and special guests were officially welcomed to
the new Science Centre for a VIP event that celebrated
the unveiling of our new identity: TELUS Spark.
A strong identity launched in full force, with:
ƒƒ A new website, mobile website and supporting
eCommerce site launches, with 65,000 unique
website visitors and 20,000 unique mobile visitors in
the first two months of operation.
ƒƒ In-kind contributions from media partners more than
doubling the paid value of the advertising campaign.
ƒƒ Public Relations that drove more than 60 media
stories during October and November 2011.

We have strived
to design an
infrastructure
and company
culture that works
toward reduction
of consumption of
resources and our
ecological footprint.
In 2011,Volunteers
contributed 8,860
hours of time to
our organization
with over 80 active,
regular volunteers
We continue to see numbers grow
— a true demonstration of the
support southern Albertans have
for their new cultural institution.
Reflecting on 2011
12 TELUS Spark

Building Green
TELUS Spark designed and built the new facility to
achieve Leadership in Energy and Environmental Design
(LEED) Gold Certification. LEED is a nationally accepted
organization for design, operation and construction of
high-performance green buildings. In every element
of our build and operations we have strived to design
an infrastructure and company culture that works
toward reduction of consumption of resources and our
ecological footprint. Not only does this ensure an energy
efficient, economically sustainable building model in
current context, it means we are built to accommodate
future renewable energy resources, such as solar panels.
In 2012 we will pursue the final phase to becoming
completely LEED Gold certified.
Here are just a few ways TELUS Spark is environmentally
sustainable:
ƒƒ during construction in 2011 CANA Management Ltd.
recycled 78.28 per cent of the build waste
ƒƒ advanced filtration systems capture and use storm
water to flush our toilets
ƒƒ lighting control systems are driven by occupancy
sensors
ƒƒ radiant heating panels are present in the floors and
cooling panels are located in the ceilings
ƒƒ solar shading and protection are provided through an
exterior scrim
ƒƒ an Energy Star roof is installed with the ability to add
future solar panels
ƒƒ ponds have been designed to contain stormwater
runoff
ƒƒ extensive recycled and natural materials have been
used throughout the building
ƒƒ the site provides easy access to Calgary’s bike paths
and LRT system
Growing Support
In just two months of operation in 2011, TELUS Spark,
the new Science Centre, welcomed nearly 70,000
visitors through its doors.
We continue to see numbers grow — a true
demonstration of the support southern Albertans have
for their new cultural hub.
ƒƒ Attendance: In just two months of operation in
2011, TELUS Spark, the new Science Centre welcomed
nearly 70,000 visitors through its doors.
ƒƒ Membership: TELUS Spark exceeded expectations
in membership numbers. By December of 2011,
we had more than doubled the expected number
of memberships purchased. As of April 2012, the
new Science Centre had over 18,800 paid annual
Members.
ƒƒ Volunteers: In 2011, Volunteers contributed 8,860
hours of time to our organization with over 80 active,
regular volunteers.
ƒƒ Donors and Sponsors: In 2011, 239 Capital Sponsors
and 50 Annual Donors gave to our organization – 142
of these were first time gifts!
Adults 23,478
Seniors 1,591
Youth 2,073
Children 11,411
School
Groups
8,585
Members
10,637
Group and Event
bookings 9,756
GENERALADMISSION
TELUS Spark Attendance
(Oct 29 - Dec 31, 2011): 67,531
Titanic:TheArtifact Exhibition Attendance
(Feb 4 - June 27, 2011): 101, 838
GENERAL ADM
ISSION
$
Adults 56,875
Seniors 5,975
Youth 5,920
Children
17,134
School
Groups
10,696
Group and
Event bookings
5,238

14 TELUS Spark
Reflecting on 2011
Marvin Romanow, Past President and CEO, Nexen
Andrea Goertz, Senior VP Strategic Initiatives,
TELUS Communications Inc.
John Wright, President and CEO, Petrobank Energy &
Resources
Kevin Stashin, VP Exploitation, Devon Canada
Bill McCaffrey, Chairman, President, CEO MEG Energy
Dr Daryll Harrison, VP Technology,
Nova Chemicals Corporation
Peter Kinnear, Manager Public Affairs, Canadian Natural
Resources Limited
Cathy Glover, Director Stakeholder Relations and
Community Investment, Suncor
Karen Radford, Executive VP People & Partners, Enbridge Inc.
Scott Saxberg, President and CEO, Crescent Point Energy
In 2011, 239 Capital
Sponsors and 50
AnnualDonorsgaveto
ourorganization–142
of these were first
time gifts!

Donations,
$591,664
Grants,
$1,952,782
Admissions,
Memberships,
Programs and Other
$4,676,996
2010 Total:
$7,221,442
Donations,
$554,539
Grants,
$2,857,594
Admissions,
Memberships,
Programs and Other
$3,169,018
2011 Total:*
$6,581,151
Operating Funding
Annual Program Support:
TOTAL: $254,477
New Science Centre Capital Campaign:
TOTAL: $160,000,000
1.6%
21.2% 75.0%
2.2%
9% 62% 29%
Individual Corporate Gov’t/Fdn Remaining
*closed to the public June 28 to October 28, 2011.
“The PetroGroup ofCompanies have always prided themselves on being
involved in innovatively advancing the technology that we apply in the
oil and gas industry … the ScienceCentre provides the chance for an
intergenerational transfer of knowledge and the fun of exploring and
discovering new things about our world, which we hope will over the long
term actually provide us with bright new minds and a new generation of
forward thinkers to help build our organizations and help us grown on a global
basis,” John Wright, President and CEO, Petrobank Energy & Resources.
“My wife and I are really excited to watch our daughter, Luna, grow up with
the ScienceCentre, discover new things about the world and really get
immersed into the world of science.”
By the Numbers

In November/December
2011, TELUS Spark played
host to 7,112 school children
as part of our inquiry-based
school programming
As of April 23, 2012, over
36,000 students have
already taken part in our
school programming.
16 TELUS Spark
With 153,000 square feet of new space
to play with, and an enthusiastic and
energetic team of creative thinkers
raring to get started, it wasn’t hard
to begin redefining programming at
Calgary’s new Science Centre.
Introducing New Programs

With 153,000 square feet of new space to play with, and
an enthusiastic and energetic team of creative thinkers
raring to get started, it wasn’t hard to begin redefining
programming at Calgary’s new Science Centre.
ƒƒ Astronomy Night: The first Thursday night of the
month visitors are invited to peer into the Alberta
night sky and explore other worlds with help from
TELUS Spark programmers and volunteers from the
Royal Astronomical Society of Calgary (RASC).
ƒƒ Adults Only Night: The second Thursday night of
the month, we bring out a new topic and supporting
programming geared at the 18+ audience, with
music, a bar and unique community partnerships. As
of May 2012 we have welcomed more than 3,700
adults to these events since their launch in December
2011. Adults are encouraged to explore and discover
in a child-free environment.
ƒƒ Solar Observing: Visitors are invited to peer at
sunspots and solar storms safely throughout the year.
ƒƒ Material of the Season: Geared towards children
eight and under, this series of programs allows for
creative exploration of a new material each season
through daily drop-in workshops hosted in the
Creative Kids Museum.
ƒƒ Drop-In Workshops: Over 45 concepts were piloted
and have resulted in 15 powerful Drop-In Workshops
hosted regularly in the exhibit galleries that allow
the Facilitation team to more deeply engage visitors
in activities that foster the skills of innovation. The
numbers of these Drop-In Workshops continue to
grow.
ƒƒ On Target Events: This unique series of events allows
visitors to hone their targeting and collaboration
skills through challenges ranging from human
hovercrafts to cloud cannons.
ƒƒ Science Café: Informal evening gatherings at a local
pub (the Ironwood Stage & Grill) with a town-hall
atmosphere, continue to allow TELUS Spark to
successfully reach out into the community to explore
chances to ignite debate and encourage conversation
around current issues in science.
ƒƒ School Programs: During November/December
2011, TELUS Spark played host to 7,112 students
as part of our inquiry-based school programming.
These programs, available for students across Calgary
and neighbouring southern Albertan communities,
serve children ages five through 18. The educational
programs serve not only an important role in helping
teachers relay science and technology information
relevant to Alberta’s school curriculum, but also in
inspiring the next generation to pursue STEM areas.
As of April 2012, over 36,722 students have taken
part in our school programming.
An inquiry-based
learning approach:
TELUS Spark’s programs and exhibits are
platforms for multiple learning outcomes,
rooted in authentic science and current
technology. Within this framework, students
and visitors explore their own questions
and develop their own solutions. Through
a participatory approach to collaborative
activities you explore the processes of science
and creativity, concentrating on developing
skills, attitudes and behaviours that are
integral to growth back in the classroom and
in our community.

TELUSSpark is an instrumental
investmenttoCalgary’s cultural
and economic landscape
Collaborations between
the City, and other local
groups in 2011 helped to
build a Science Centre that
supports a sustainable
and vibrant community.
TELUS Spark is reforecasting revenue and
growth on a quarterly basis; this allows us
to develop operational and staffing plans
that are sustainable and effective.
18 TELUS Spark
IMPACT FROMTHE RESULTS

During the first two months of operation, the new Science
Centre welcomed five times the number of visitors through
its doors, compared to the same period in 2010 at the old
location.
Armed with a bold new approach to exhibit and program
development, a true measure of success is the time people
stay engaged with a particular exhibit or activity.Where
an average science centre kiosk engages visitors for about
20 seconds, exhibits atTELUS Spark are known to sustain
visitor interest for up to 25 minutes or more at a time.
TELUS Spark is an instrumental investment to Calgary’s
cultural and economic landscape. Collaborations between
the City, and other local groups in 2011 helped to build
a Science Centre that supports a sustainable and vibrant
community.
The challenges that came with bringing the travelling
exhibit, Titanic:TheArtifactExhibition, to the confines of
our previous downtown location were significant, however
bringing this offering to the City was an instrumental
part of the closing strategy forTELUS World of Science –
Calgary, and a way to transition into the brand new entity
we have become. Staff, volunteers and supporters were
challenged with the task of not only successfully facilitating
a world-class exhibition, but also preparing and executing
a massive move of house and change in direction to the
new Science Centre. During the process of hosting Titanic:
TheArtifactExhibition for a Calgary audience, we learned
valuable lessons about what might drive our attendance
numbers in years to come.While travelling exhibits had
proven in 2011 to drive an audience base, they were
not strong enough alone to hit the targeted number of
visitors we planned to strive for in 2012.Temporary shows
definitely need to be coupled with strong permanent
exhibits and programming to solidly meet our attendance
targets.
Navigating pivotal change is always an interesting process.
It requires solid planning, agile team members and
steadfast support from the community. 2011 certainly had
its share of challenges, however it reminded us just how
important strong civic partnerships would be in our journey
towards a new vision. From transportation challenges to
signage replacement, financial council to development
permits, we continue to be very grateful for the alliances
we have fostered with all of the City departments.Through
on-going collaboration we have been able to create a
cultural institution that serves all Calgarians.
Fostering partnerships and collaborations with community
members, organizations and institutions was paramount
for us in 2011. In an effort to broaden our reach and gain
valuable insights for ongoing program development we
were privileged to work with organizations such as:
ƒƒ The Alberta Children’s Hospital
ƒƒ Calgary Board of Education
ƒƒ Calgary Catholic School District
ƒƒ The Royal Astronomical Society of Alberta
ƒƒ The University of Calgary
Through these collaborations,TELUS Spark has taken
steps to bridge the gap between programming that covers
science, technology, arts and culture.
With the travelling exhibitions added to our portfolio,
partnerships betweenTELUS Spark and the tourism
industry inAlberta helped to bolster Calgary’s position
as a true destination for those visitingWestern Canada.
Extending that credibility are events hosted atTELUS Spark
throughout 2012, includingTEDxYYC, the CanadianWater
Summit and the Canadian Science Policy Conference.
From 2013,TELUS Spark will once again bring world-class,
travelling exhibitions to Calgary.We will also play host to
the CanadianAssociation of Science Centres (CASC) annual
conference in June 2013, which attracts members of the
Science Centre community from across Canada.

20 TELUS Spark
Young artists, engineers
and adventurers have a
special place here. Children
eight and under will create
interactive waterfalls,
explore climbing structures
and make their own
masterpieces.
Become a DJ with
raindrops, sculpt
landscapes with erosion or
cause an avalanche. You’ll
notice more about the
world around you with each
step you take in this gallery.
Release your potential
energy or sharpen your
targeting skills. From
Human Hockey Puck
Hovercrafts to Cloud
Cannons, the daily Atrium
events are not to be
missed!
Watch educational,
inspiring HD movies or Live
Planetarium Shows in this
state-of-the-art structure.
Join our Facilitators for Live
Science Demonstrations
featuring extreme
explorations of fire and
temperature or the science
of what’s going on inside
of us.
Discover how your brain
reacts to falling in love or
how your fingertips react
to stress. Learn more about
the most fascinating people
on earth – your friends,
your family and yourself.
Balance an electrical
grid, design and test a
wind turbine or explore
connections between
potential and kinetic
energy. Discover your inner
innovator!
BEING HUMAN
BE CURIOUS.BE BOLD.
Creative Kids Museum
OPEN STUDIO
ENERGY & INNOVATION PRESENTATIONTHEATRE
ATRIUM DOME THEATRE
EARTH &SKY
From creating your own
animations to building
kinetic sculptures or
painting with light, this
space will stretch your
creative muscles.

Problem:
1
2
3
4
5
How do we build for the
FUTUREof our community?
3.8 million
Canadians will be
retiring in the next
5-10 years**.
Alberta’s labour shortage estimated
to reach 332,000by 2025*.
It takes a core set of skills
to create something new:
Solution:
YOUTHARE
THEWORKFORCE
OFOUR FUTURE.
Foster
innovation
COME UP WITH A QUESTION
HARNESS YOUR CREATIVITY
PROBLEM SOLVE
TAKE A RISK
COLLABORATE
CHILDRENARE
NATURALSCIENTISTS
AND INNOVATORS.
Ignite
creativity
ADULTS FACE
COMPLEX ISSUES
ANDCONSTANT
CHANGE.
Create
conversation
Over 200,000 young minds willpass through these doors this year.Just imagine the possibilities…
Over 700,000*** adults livein Calgary. Imagine if we couldget everyone asking more questions…and finding new solutions.
SOURCES: *Conference BoardofCanada (2010) **Human Resourcesand Social DevelopmentCanada (2006-2015) ***Calgary Economic Development (2011)
Create a place for all ages to
GAIN inspiration, conﬁdence
and opportunities to EXPLORE
science, technology and art:
TELUS Spark.
I keep hearing that less than 20% of the
degrees awarded in Canada are in science
and engineering and yet this is where the
jobs are…how do I know if that's the right
direction for me?
= BUILDTHE CONFIDENCE
TO DO IT AGAIN
WELCOME TO A NEW KIND OF SCIENCE CENTRE
TELUS Spark 2011 Annual Report 21

20 TELUS Spark 2011 Annual Report 23
Young artists, engineers
and adventurers have a
special place here. Children
eight and under will create
interactive waterfalls,
explore climbing structures
and make their own
masterpieces.
Become a DJ with
raindrops, sculpt
landscapes with erosion or
cause an avalanche. You’ll
notice more about the
world around you with each
step you take in this gallery.
Release your potential
energy or sharpen your
targeting skills. From
Human Hockey Puck
Hovercrafts to Cloud
Cannons, the daily Atrium
events are not to be
missed!
Watch educational,
inspiring HD movies or Live
Planetarium Shows in this
state-of-the-art structure.
Join our Facilitators for Live
Science Demonstrations
featuring extreme
explorations of fire and
temperature or the science
of what’s going on inside
of us.
Discover how your brain
reacts to falling in love or
how your fingertips react
to stress. Learn more about
the most fascinating people
on earth – your friends,
your family and yourself.
Balance an electrical
grid, design and test a
wind turbine or explore
connections between
potential and kinetic
energy. Discover your inner
innovator!
BEING HUMAN
BE CURIOUS.BE BOLD.
Creative Kids Museum
OPEN STUDIO
ENERGY & INNOVATION PRESENTATIONTHEATRE
ATRIUM DOME THEATRE
EARTH &SKY
From creating your own
animations to building
kinetic sculptures or
painting with light, this
space will stretch your
creative muscles.
January
February
March
April
May
June
July
August
September
By end of December 2011, we had more than doubled our
projected number of Membership sales – a demonstration
of the support Southern Albertans have for their new
cultural institution.
“We’re blown away. I’m enjoying it just as much as the kids
are, and it’s incredible to have this volume of knowledge at
your fingertips. I’d absolutely recommend a Membership.”
— Adult Member
■■
January1,2011–October20,2011:ProgramandexhibitpilottestingforthenewScienceCentrecontinuesinfullforce.
■■
February4,2011–June27,2011:Titanic:TheArtifactExhibitiondraws+100,000visitors,including+15,500fromoutoftown
TELUS SPARK TIMELINE
Innovation is at the heart
of who we are and what we do
DriventoDonate
MarkHermanandhiswifeJanHermanarelong-timesupportersof
Calgary’sScienceCentre–Markevenworkedatthesciencecentreasa
part-timeemployeeinthe‘70sand‘80sduringhighschoolanduniversity.
In2011MarkwasreignitedbythepotentialofthenewScienceCentre,and
generouslydonated$10,000inDomeTheatreseatpurchases.
“TheoldScienceCentrehadareputationfordoingalotwithalittle.
Wescrappedourwaythroughgettingenoughdollarstobuildanew
exhibitorbuildanewgallery.Wetriedtoaccomplishalotwithvery
littleresources.ToseethescaleofthisnewScienceCentre,andthe
opportunitiesthatcancomeaboutfromitisamazing.There’sanew,
incrediblelevelhereintermsofwhatthenewScienceCentrecanbring
tothecommunitytogetsocietyinterestedinscience,andwhatscience
candoforus.
“Scienceandtechnologyisimportanttoallofus.So,ifwecangetmore
peopleinterestedinbeingscientistsandengineers–insteadofbankers
andlawyers–itwillbenefitusall.”
January
February
March
April
May
October
November
December
Empoweringourvisitors.
Empoweredbyourteam.
ƒƒ Over260CapitalSponsors
ƒƒ Over64AnnualDonors,and
counting
ƒƒ Over80regularVolunteers
contributingover700hourseach
month
ƒƒ Over120dedicatedemployeesand
avolunteerBoardof15
ƒƒ 2specializedpartnersonboard
supportingRetailandCafé/Catering
“Giventherighttools,eventheyoung
mindscancreatewondersandbeableto
showcasetheirideas.Itisagreatfacility
thatwilldefinitelyhelpdevelopyoung
people’sminds.“
—GradeFourParentVolunteer■■
November2011–March2012:AccessProgramreviewunderwaywithover35prominent social service agencies and the City of Calgary
October
■■ October 1, 2011: Google Adwords Grant
activated, providing up to $10,000 USD per
month in online advertising reach
■■ October 1 – 22, 2011: Installation of over 100
digital signs complete, including a central
management, scheduling and distribution
system to manage the content
■■ October 1 – 31, 2011: Networks, servers and projection
systems installation and final testing is complete and
transition to the new Science Centre is well underway
■■ October 20, 2011: Employees along with our new
retail partner, Event Network, and Café & Catering
partner, Compass Canada, are officially welcomed to
the new location
January
■■ January 20, 2011: Titanic: The Artifact Exhibition begins installation
February
■■ February 25, 2011: Premier Ed Stelmach and the
Honourable Lindsay Blackett, Minister of Culture and
Community Spirit tour the new Science Centre construction
site for the first time since ground-breaking in 2009.
March
■■ March 2011: Invitations for proposals extended to artists
internationally for a feature art installation at the new Science Centre:
Art as Energy – Energy as Art. More than 65 submissions are received.
■■ March 30, 2011: The exterior of the HD Digital Dome Theatre is finished
April
■■ April 14, 2011: TELUS World of Science – Calgary
marks the 99th Anniversary of the sinking of
Titanic with a special evening of events.
■■ April 14, 2011: A transformational community partnership
announced during National Volunteer Week: The
Enbridge Volunteers in Partnership Program
July
■■ July 2011: Art as Energy – Energy as Art winning artist, Ben Trautman, is
awarded the $180,000 contract with installation planned for 2012
■■ July 14, 2011: A unique partnership is announced with Fluor to create a
renowned position for a Champion of Engineering at the new Science Centre
■■ July 25, 2011: New Facility Rental Program Launches
■■ July 25, 2011: Charter Membership Program and
Online Giving eCommerce site Launches
■■ July 2011: Final fabrication inspections of both the Being
Human Gallery and Open Studio Gallery take place
May
■■ May 26, 2011: Over $151 Million of the $160 Million
Capital Campaign has been raised, with over $30
Million from corporate and individual donors.
■■ May 26, 2011: Data Centre preparation and
installation begins at the new Science Centre
■■ May 30, 2011: Trees are planted at the new location
■■ May 31, 2011: New 2011/12 School Programs
for the new Science Centre launch
June
■■ June 3, 2011: New Membership Program and Supporting eCommerce Site Launches
■■ June 6 – 16: LED Light Testing takes place at the new Science Centre
■■ June 14, 2011: Scrim Panels installed on the outside of the building
■■ June 22, 2011: Opening date of the new Science Centre is announced
■■ June 23, 2011: Social media and video content strategy launches to
engage Southern Albertans through the closure period
■■ June 2011: CANA celebrates over 700 days with no lost time, and is
recognized as one of the top sites in Alberta for their safety record
■■ June 27, 2011: The iconic 11th
St. location permanently closes its doors, and with it, the
highly acclaimed Titanic: The Artifact Exhibition concludes it’s stay in Calgary
August
■■ August – October, 2011: New exhibit installation
underway at the new Science Centre
■■ August 18 – 20, 2011: First ever Job Fair hosted, leading to new
paid and new volunteer positions at the new Science Centre
September
■■ September 18, 2011: 2nd Annual
Deliciously Sweet Run Fundraiser, in
partnership with Urban Venus
■■ September 23, 2011: Presentation Theatre seats
are fully installed at the new Science Centre
■■ September 23, 2011: A test audience from Nova
Chemicals are invited to the Presentation
Theatre to take in prototypes of our
soon-to-be Live Science Demonstrations
■■ September 27, 2011: The 2011/12 season
of Science Café’s kicks off with a
discussion on Carbon Capture
November
■■ November 1, 2011: First students take part in the new School Programs
■■ November 2011: Gift Card Program Launches and a mobile application to control exhibits is developed
■■ November 3, 2011: First Monthly Astronomy Night Hosted
■■ November 19, 2011: Surplus operating equipment and materials auctioned from the 11th
St. location
December
■■ December 8, 2011: First Monthly Adults Only Night Hosted
■■ December 23, 2011: TELUS Spark 63 events in 63 days
January
■■ January 11, 2012: New Birthday Party Program Launches
■■ January 2012: Exhibit Developers invited to speak at the New
York Hall of Science on TELUS Spark’s unique pilot testing and
prototyping approach
■■ January 9, 2012: 16th year of our involvement in Chevron’s
Open Minds School Program begins
February
■■ February2,2012:VisitorCreationssitelaunches,allowingvisitors
tosharetheiranimationswiththeworld
■■ February27,2012:FirstHomeschoolDaytakesplace
March
■■ March2,2012:Newonlinesciencestorelaunches,in
partnershipwithEventNetwork
■■ March26–March30,2012:Over140youthtakepartin
SpringCampsandnewSummerCampProgramlaunches
May
■■ May2012:TELUSSparkwebsitewinsthree
awardsatthe18thAnnualCommunicator
Awards
■■ May12,2012:FirstSleepoverProgramhosted
■■ May26,2012:HDDigitalDomeTheatreopens
And we’re just getting started.
In 2011, we built strong momentum.
As we head passionately into 2012 we
are on track to achieve our vision.
2012:
Building towards
a powerful future
October 22, 2011:
A special VIP welcome
to the new Science
Centre for our
dedicated partners,
donors, supporters
and employees
unveils a new identity:
TELUS Spark
October 29, 2011:
TELUS Spark opens its
doors on time and on
budget, with the three
levels of government
and over 15 media
partners present to
mark the occasion

Over the next year TELUS Spark
has plans to excel in all areas of
operations, from strengthening
our organizational culture
to improving upon digital
technology and evolving our
content and programing.
Continuing THE journey

Delivering Results
In 2012,TELUS Spark’s overarching operating priorities
and plans will include:
ƒƒ Delivering state-of-the art experiences and events
ƒƒ Improving upon revenue streams and developing a
wealth of innovative partnerships
ƒƒ Building a reserve fund to provide support to
operations
ƒƒ Tightly monitoring attendance trends and associated
revenues
ƒƒ Firmly monitoring expenditures
ƒƒ Initiating market research to assess opportunities for
growth, and potential areas of weakness
Over the next year,TELUS Spark has plans to excel in all
areas of operations, from strengthening our organizational
culture to improving upon digital technology and evolving
our content and programing.We will continue to make
pilot testing new exhibits, programs ideas and activities a
priority. Our goals are to not only understand and manage
resources required to operate in the new model, but also
to identify audience interests that could be served through
new or existing programs. General targets include: growing
our school programs visitation, and changing 25 per cent of
each exhibit gallery in the first year.
2012willbeatimewhenweleveragerelationshipswithmajor
sponsorsandCanadianmediatohelpproliferateourbrand
andvision.Stayingvisibleandbeinggoodambassadorsinthe
communityisparamounttothismission.
Our goal is to work hard to steadily increase membership
and attendance numbers while making sure to appeal
to the southern Alberta community, as well as attract
travelers from around the globe.
As a not-for-profit resource, we appreciate how important
the extension of access is. We have been undergoing a
deep review of our historic Access Program to ensure that
what we offer in the future meets the changing needs
of our current community landscape. We have recently
concluded a multi-stage series of discussions with over
35 prominent social service agencies, and we will shortly
conclude the review of our findings.TELUS Spark will be
launching the pilot phase of an updated Access Program
in the fall of 2012.
While we transition out of the significant Capital
Campaign, the Fund Development office will be
focused on building new connections in Calgary and its
surrounding area, while building a strong base of support
among Calgarians as both annual donors and volunteers.
The annual planning cycle willdrivefunding by appealingto
donorsthrough avarietyof messages,focusingon corporate
donations while also researching andtesting strategiesto
targetother important segments such as Members.
In many not-for-profit organizations, volunteers play an
important role to support day to day activities.AtTELUS
Spark, volunteers are an integral part of many facets
of our operation. From Board Members to fundraising,
event support to IT, volunteers are necessary to help us
achieve the results that are paramount to our success. In
2011, volunteers contributed 8,860 hours of time to the
Science Centre.At present, we continue to work with 80
active regular volunteers. By the end of 2012, this resource
pool is expected to grow to well over 200 active, regular
volunteers and the volunteer hours contributed to our
organization are expected to exceed 9,000.With Enbridge
as a valuable corporate partner, our newVolunteer
in Partnership Program is taking a fresh approach to
meaningful volunteer positions within our organization.
From engineers to meteorologists, event planners to
chartered accountants, our roster is bursting at the seams
with talented and passionate citizens all looking to make
a difference.Whether directly or indirectly in line with
their current career path, every volunteer it matched up
with roles that are mutually beneficial.The end result:
longer-term retention and attraction of invaluable
community resources.
Staff and
Contractors
64%
Utilities and
Maintenance
11%
Exhibits and
Programs
8%
Operating
Expenses
17%
PROJECTED 2012
EXPENSES
Civic Grant
17%
Donations
12%
Admissions,
Memberships,
Programs
60%
Food
Service
and Facility
Rentals
7%
Other
Income
4%
PROJECTED
2012
REVENUE

TELUS Spark is starting to tweak the interest of
the world’s broader science community.
26 TELUS Spark
ContinuingtoDeliverResults

By the end of 2012, it is anticipated that TELUS Spark
will welcome over 70,000 students, 400,000 visitors
and close to 30,000 new Members. As a valuable
community asset and attraction, we have a powerful
impact to be delivering, and our efforts have not
gone unnoticed. TELUS Spark is starting to tweak
the interest of the world’s broader science centre
community. Because of the groundwork laid in 2011,
Exhibit Developers Dana Schloss and Katherine Ziff
were invited to speak about TELUS Spark’s exhibit
development process at the New York Hall of Science.
Erik Jacquemyn, CEO of Technopolis, the Flemish Science
Centre in Belgium, was so intrigued by TELUS Spark’s
programming concept that he paid the centre a visit in
its opening days. Jacquemyn has since invited CEO &
President Jennifer Martin and VP of Content Julie Bowen,
to speak at the Ecsite Conference in France.
As of May 26, 2012, Calgary’s new Science Centre will
celebrate the opening of the new HD Digital Dome
Theatre. With 245 seats, this state-of-the-art theatre,
equipped with the Digistar 4 projection system will have
the ability to show high-definition movies (2D and 3D),
live planetarium shows and more.
In late 2012, we will usher in a new Digital Media Studio.
This unique educational space at the heart of the HD
Digital Dome Theatre will be equipped with the latest
digital visualization and production technology – giving
our visitors physical and digital tools to discover
creativity and build their own experiences.
Pilot testing with our community and new program
additions will continue at full speed, with High School
Science Cafes and Summer Camps coming up on the
immediate horizon and new public programs to engage
young families and the tween/teen audiences continuing
to roll out throughout 2012.
TELUS Spark’s new HD Digital Dome Theatre is a
state-of-the-art space fuelled by Digistar 4 software
with a highly comprehensive set of astronomical
data from scientists and planetariums worldwide,
including the American Museum of Natural History
(AMNH) and NASA.

2011 Capital Campaign
Accomplishments
Earth & Sky Gallery
MEG Energy Corp.
Feature Gallery
Canadian Natural Resources Ltd.
Dome Theatre Lobby
Progress Energy Resources Corp.
Main Lobby
ConocoPhillips Canada
Learning Centre Studios
FirstEnergy Capital Corp.
Encana Corporation
Scott Saxberg
Husky Energy
Boardroom
Harley L. Winger
Water Fountains
The Sousa Family
Without the support of the
community,municipal,provincial
and federal government, as
well as various individuals,
corporations and other partners,
TELUS Spark, the new Science
Centre, would not have been
possible.
28 TELUS Spark
THANKYOU

Without the support of the community, municipal,
provincial and federal governments, as well as various
individuals, corporations and other partners, TELUS
Spark, the new Science Centre, would not have been
possible.
From those who helped us build from the ground
up — Dialog, Stantec, CANA Construction, and SMP
Consulting Electrical Engineers — the architects,
engineers, construction crews and management teams
that made the dream possible; to the more than 120
staff members who help keep the new Science Centre
progressing, evolving and succeeding every single day,
we have been privileged to collaborate with some of the
very best.
The more than 18,800 Members that have pledged their
support to TELUS Spark since our 2011 opening are a
testament to the Calgary community, a population that
truly recognizes the value in building 21st Century skills
in our youth.
The 80 active volunteers that support us help to keep
TELUS Spark’s daily operations flowing smoothly.We
are honoured to have volunteers that offer not only
their time, but their passion and expertise in the areas of
science, technology and the arts. Since opening, through
partnerships with local groups, such as the Enbridge
Volunteers in Partnership Program andYouth Central,
volunteers have contributed more than 5000 hours of
service.
Our 15 volunteer Board Members and our Capital
Campaign committee members have given us
numerous tools to support our success. They have
helped to elevate our reach in the community, as well
as strengthen our leadership and financial base. They
have broadened our influence and helped to set a strong
vision for the future, while giving us the backing we
require to execute construction, programming, staffing
and daily operations.
We are grateful to our dedicated sponsors, donors and
partners who have extended their support beyond the
monetary. Calgary is truly a community that champions
an appreciation for innovation and a passion for the
importance of areas such as STEM.We are a city built on
promise andTELUS Spark will play a key part in inspiring
an innovative and entrepreneurial future work force as
well as foster an informed scientifically-literate citizenry.
We know there is much work to do, but we embrace the
opportunity and know that our journey will be that much
more successful based on the support that the community
has extended thus far.The impact of the depth of support
that we receive will be felt for generations to come.
“I have a love of Science and Astronomy that I want
to share with other interested people. I want to do
something positive for the community and encourage
people, young and old to always look up in the sky
and ask why and how?”
— Joseph, Astronomy Volunteer

30 TELUS Spark
A big thank you to our generous supporters,
sponsors and donors!
We cannot do what we do without you.
2011 Annual Donors
Corporations,
Foundations &
Government
AJM Petroleum
Consultants
Alberta Culture &
Community Spirit
APEGA - The Association
of Professional Engineers
and Geoscientists of
Alberta
Calgary Board of
Education
Cenovus Employee
Foundation
Chevron Canada
Resources
Odgers Berndtson
One Design Inc.
Patrick Airlie School
RBC Foundation
Spectra Energy
Stantec
TELUS
The W. Garfield Weston
Foundation
Individuals
All Anonymous Donors
Cameron Bailey &
Gelaine Pearman
Kari L. Brawn
Dylan, Kate & Nolan
Burton
Ryan Carnahan
V. Richard Green
Jacqueline, Todd, Mia &
Tre Harkies
Matthew Heffernan
Jan & Mark Herman
Jeff & Susan Hessel
The Hrycay Family
The Hurley Family
Imambaksh Family
The Klimuk Family
The Kothawala & Prazma
Family
The McLean Family
Ryder McRitchie
Roland & Heather
Mueller & Family
Ethel Nakano
Bill Oliver
Cameron Plewes
John & Anita Rossall
Shamini & Abe Samuel
Kim Sturgess
The Waller Family
Dr. Donna Wood &
Family
Board of Directors
Martin Kratz - Chair
Brent Poohkay-
Vice-Chair
Karen Prentice -
Corporate Secretary
Lloyd Godfrey
- Treasurer
Brent Allison
Cam Bailey
Mary Fong
Rodney D. Gray
Linda Heathcott
Don Kjosness - Past
Chair
Michael Koury
Michelle McKenna
Jim Provias
Gayla Rogers
Rod Sousa
Major Capital Campaign
Sponsors
TELUS
Canadian Natural
Resources Limited
Crescent Point Energy
Corp.
Devon Canada
Corporation
Enbridge Inc.
MEG Energy
Nexen Inc.
NOVA Chemicals
Corporation
PetroBakken Energy Ltd.
Petrobank Energy and
Resources Ltd.
Petrominerales Ltd.
Suncor Energy
Foundation
THANKYOU

Capital Campaign DONORS & Sponsors
Alba Apuzzo & Lazzaro
Mautone
Kristal Allen
Brent & Laura Allison
Alloy Dining Ltd.
Emil Altier
APEGA - The Association of
Professional Engineers and
Geoscientists of Alberta
ARC Resources Ltd.
Grant Arnold
Gabriela Ascencio de Myers
Association of Fundraising
Professionals Calgary & Area
Robert & Ellen Austin
Cameron Bailey & Gelaine
Pearman
Tony Balasubramanian
Bennett Jones LLP
Nicole Bonsall
The Boyd Family
Julie Bowen & Ian Brunskill
Gloria Brehm
Karen Brimacombe
Catherine & Allan Brown
Ian D. Bruce
W. L. Buchanan Family
Megan Bufton
Poissant - Burroughs Family
Burstall Winger LLP
Roseann Caldwell
Calgary Herald
Candice Campbell-Behm
Care Factor Computer
Services
Joan & David Carson
Steve & Michelle Caswell
Dennis & Grace Cheng
Chevron Canada Resources
Chinook Energy Inc.
Bill & Diane Chomik
Donald & Barbara
Christensen
Cisco Systems Canada Inc.
Paul & Bernice Clark
Eric & Gayle Clavelle
Christine Colbert
Alan R. Collyer
ConocoPhillips Canada
David & Donalda Cormier
Dr. Marlee & John Cossar
Family
Country 105, Q107, QR77
Barry Crean & Joanne Ho
Lisa Crosby
Robert & Loren Currie
Darcy & Kary Cuthill
In loving memory of Jenub &
Joosub Da Da
Daylight Energy Limited
Walt & Irene DeBoni
Deloitte & Touche
Foundation Canada
Jason Demers & June Fong
Devon Canada Corporation
DIALOG
Megan Douglas
Art & Bonnie Dumont
Edamame Kids Inc.
Enbridge Inc.
Encana
ESRI Canada
Renee Fagnou
Ken & Jillian Faulkner
FirstEnergy Capital Corp.
Helen C. Fitzpatrick
The Fitzpatrick Family
Fluor
Mary & Chris Fong
Gord Franson
Friends of the Science Centre
Art & Shirley Froehlich
Brian & Lori Fyke
Gibson Energy
Caroline Gill
Global Calgary
GlobeScan Incorporated
GMP Securities LP
Lloyd H. Godfrey
Lidia Gonzalez
Thomas Gosse
Elizabeth Gourlie
Rodney D. Gray
Jacob & Reed Grelowski
Karen Radford & Jason
Grelowski
Barbara Hale
Mel Hamilton
Dr. Francis Hartman
Dick & Lois Haskayne Fund at
the Calgary Foundation
Jennifer Martin & Linda
Heimlich
Don & Maureen Henderson
Nancy & John Henderson
Jan & Mark Herman
Tina Ho-Chung-Qui
Christine Hohendorf
Kathy Holland
Leonore J. Hunt
Spencer Hunt
The Hurley Family
Husky Energy
IBM
Imperial Group
Imperial Oil Foundation
The Jackson Family
George Jacob
Jobe Family
JuneWarren-Nickle’s Energy
Group
The Kahanoff Foundation
Ron, Kim, Kris & Kyler Kelly
Duncan & Judy Kent
Michael & Debra Kerr
Doug & Hayley Kirker
Dr. Don Kjosness
Debra Klippenstein
Danielle Kondla
Michael & Jennifer Koury
Martin & Christina Kratz
Philip & Lyndsey Krepela
John & Laura Krill
D, J, S Lake
Dr. Cooper Langford
Natalie & Jeff Lawson
Cindy LaValley & Carter Bond
Tanya Leavy
Michelle Lennox
Cynthia Loria
Stephen & Mary Lougheed
Carmen, Micheal Ly and
Family
Geoff & Susan Mackey
Beverly MacLeod Family Fund
at The Calgary Foundation
Bruce & Susan Madu
Jennifer & Steve Major
Christine A. Manion
Lisa Martens
Robin Masciangelo
M. Ann McCaig

Capital Campaign Donors & Sponsors
(continued)
McDaniel & Associates
Consultants Ltd.
McKinsey & Company
Iris Meck
Melcor Developments
Danielle Meyers
Shawn Mesiatowsky
Michelle & Toby McKenna
Microsoft
Janice Miller
N. Deo Mishra
Bill Mooney
Peter & Lorraine Moore &
Family
Mosaic Studios
N-Force Crane &
Equipment Ltd.
Godfrey & Diane Nowlan
One Design Inc.
Julia Pasieka & William
Pasieka
PATTISON Outdoor
Advertising
In Memory of Edward
James Peacock
Penn West Exploration
Peters & Co.
Alison Pidskalny & Douglas
Robertson
Cameron Plewes
Michelle Podavin
Brent & Christine Poohkay
Christopher Potter
Karen & Jim Prentice
Progress Energy Resources
Corp.
Bruce & Sylvia Pultz
RGO Office Products
Beth Riley
Dr. Gayla Rogers & Brian
Rogers QC
Judith M. Romanchuk
The Russell Family
Wendie Ryder
D. S. Samcoe
Dr. Kyo Sato
The Saxberg Family
Al & Gisele Schreiner
Benjamin Shaw & Tittary
Stones
Sheila M. Shaw
Dr. WA Sam & Claudia
Shaw
Bill & Carol Smith
Karen & Ryan Shay
Scott R. Smith
Sousa Family
Spectrum Marketing
Canada Corporation
Marc J. Stachiw & Family
Stantec
Ashley Stappler
S.i. Systems
Greg Stein
Hugh & Rhonda Stowell
Lionel Strasky
Brad Struble & Cheri Sydor
Lynn Sutherland, Brett &
Barry Martin
Synergy Land Services
The TAO Foundation
TD Bank Group
TeamThink Inc.
Darrel Thiessen
David & Lia Thompson
Marg Thorson
TransCanada Corporation
Tara Tripp
Cary Turner
Georgine Ulmer & Glen
Moyer
Urban Venus Nail Bar
Kathryn Vincent & Simon
Bent
Linda & Gord Vogt
Blair Ward
Barry & Corinne Wasyliw
Philip Welch
Gordon & Helen Wells
Werklund Foundation
for Mike West
White Oak Associates Inc.
Mary-Jane Whittaker
Robert Willcox
Carolyn Wilton
Harley L. Winger
YMCA-Calgary
The Ralph & Gay Young
Family Fund
1287827 Alberta Inc.
32 TELUS Spark

Independent Auditor’s Report
INDEPENDENT AUDITOR’S REPORT
December 31, 2011
To the Members of Calgary Science Centre & Creative Kids Museum Society
We have audited the accompanying financial statements of Calgary Science Centre &
Creative Kids Museum Society, which comprise the statement of financial position as at
December 31, 2011, and the statements of operations, changes in fund balances and cash
flows for the year then ended, and a summary of significant accounting policies and other explanatory information.
Management’s Responsibility for the Financial Statements
Management is responsible for the preparation and fair presentation of these financial statements in accordance
with Canadian generally accepted accounting principles, and for such internal control as management determines is
necessary to enable the preparation of financial statements that are free from material misstatement, whether due to
fraud or error.
Auditor’s Responsibility
Our responsibility is to express an opinion on these financial statements based on our audit. We conducted our audit
in accordance with Canadian generally accepted auditing standards. Those standards require that we comply with
ethical requirements and plan and perform the audit to obtain reasonable assurance about whether the financial
statements are free from material misstatement.
An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial
statements. The procedures selected depend on the auditor’s judgment, including the assessment of the risks of
material misstatement of the financial statements, whether due to fraud or error. In making those risk assessments,
the auditor considers internal control relevant to the entity’s preparation and fair presentation of the financial
statements in order to design audit procedures that are appropriate in the circumstances, but not for the purpose
of expressing an opinion on the effectiveness of the entity’s internal control. An audit also includes evaluating the
appropriateness of accounting policies used and the reasonableness of accounting estimates made by management,
as well as evaluating the overall presentation of the financial statements.
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit
opinion.
Opinion
In our opinion, the financial statements present fairly, in all material respects, the financial position of Calgary
Science Centre & Creative Kids Museum Society as at December 31, 2011, the results of its operations, changes in
fund balances and its cash flows for the year then ended in accordance with Canadian generally accepted accounting
principles.
Other matter
The financial statements of Calgary Science Centre & Creative Kids Museum Society as at December 31, 2010 and for
the year then ended were audited by another firm of chartered accountants who provided an unmodified independent
auditor’s report dated April 20, 2011.
Chartered Accountants
May 10, 2012
Deloitte & Touche LLP
700 Bankers Court
850 Second Street S.W.
Calgary AB T2P 0R8
Canada
Tel: (403) 267-1700
Fax: (403) 264-2871
www.deloitte.ca
OPERATIONAL and Financial Highlights

34 TELUS Spark
Statement of Operations
YEAR ENDED December 31, 2011
Calgary Science Centre & Creative Kids Museum Society
(Operating as TELUS Spark)
Capital Fund
New Science
Centre
Operating
Fund
2011 Total 2010 Total
$ $ $ $ $
Revenue
Donations 2,395 4,221,875 554,539 4,778,809 3,102,834
Grants (Note 13) 515,198 - 2,857,594 3,372,792 3,045,763
Admissions - - 1,996,947 1,996,947 2,691,022
Facility rentals - - 373,008 373,008 33,607
Parking - - 213,875 213,875 202,796
School programs - - 201,870 201,870 282,199
Retail - - 122,952 122,952 3,720
Food services - - 120,576 120,576 334,021
Memberships - - 98,085 98,085 160,919
Other income 3 34,624 25,324 59,951 101,235
Paid programs - - 16,381 16,381 108,606
517,596 4,256,499 6,581,151 11,355,246 10,066,722
Expenses
Compensation (Note 16) - 2,254,521 2,392,324 4,646,845 4,656,698
Professional fees and contract services 4,994 1,449,261 312,300 1,766,555 1,505,129
Amortization 425,460 - 1,133,079 1,558,539 931,563
Exhibit and film costs 61 - 650,145 650,206 1,041,164
Advertising - 193,435 401,812 595,247 498,670
Administration 368 295,147 209,713 505,228 280,333
Utilities and maintenance 86,713 21,985 386,295 494,993 439,462
Computer and telecommunications - 30,056 398,974 429,030 270,314
Facility rentals - - 240,391 240,391 -
Hosting - 10,298 87,580 97,878 89,054
Food services - - 67,243 67,243 185,407
Program costs - 1,796 45,396 47,192 159,620
Retail - - 19,307 19,307 4,077
(Gain) loss on disposition of property
and equipment - - (35,246) (35,246) 14,060
517,596 4,256,499 6,309,313 11,083,408 10,075,551
Excess (deficiency) of revenue over
expenses
- - 271,838 271,838 (8,829)
Statement of Changes in Fund Balances
Capital Fund
New Science
Centre
Operating
Fund
2011 Total 2010 Total
$ $ $ $ $
Fund balances, beginning of year - - 126,969 126,969 135,798
Excess (deficiency) of revenue over expenses - - 271,838 271,838 (8,829)
Fund balances,end of year - - 398,807 398,807 126,969

2011 2010
$ $
Assets
Current assets
Cash 9,857 8,860
Restricted cash (Note 4) 10,219,348 12,717,952
Marketable securities - 55,571
Accounts receivable 7,435,349 9,889,371
Current portion of contributions receivable (Note 6) 6,817,527 -
Goods and services tax recoverable 526,901 1,993,760
Prepaid expenses 111,949 410,659
Inventory - 5,335
25,120,931 25,081,508
Long-term assets under construction (Note 5) 7,293,231 64,997,943
Long-term contributions receivable (Note 6) 11,143,426 -
Property and equipment (Note 7) 111,142,225 444,210
154,699,813 90,523,661
Liabilities
Current liabilities
Accounts payable and accrued liabilities 11,106,855 11,602,531
Deferred revenue 1,063,228 154,578
Current portion of long-term debt (Note 11) 3,243,334 -
15,413,417 11,757,109
Deferred contributions related to property and equipment (Note 9) 130,873,839 78,579,715
Deferred contributions related to operations (Note 10) 317,747 59,868
Long-term debt (Note 11) 7,696,003 -
154,301,006 90,396,692
Commitments (Note 14)
Fund balances
Internally restricted (Note 12) 398,807 126,969
154,699,813 90,523,661
Approved on behalf of the Board

Lloyd Godfrey, Board Treasurer Martin Kratz, Board Chair
Statement of Financial Position

36 TELUS Spark
2011 2010
$ $
Operating activities
Excess (deficiency) of revenue over expenses 271,838 (8,829)
Non-cash transactions
Amortization 1,558,539 931,563
Amortization of deferred contributions related to property
and equipment (Note 9) (1,558,539) (931,563)
(Gain) loss on disposition of property and equipment (35,246) 14,060
Change in non-cash working capital
Accounts receivable (408,645) 14,266
Goods and services tax recoverable (32,887) 13,838
Prepaid expenses 213,729 (197,367)
Inventory 5,335 2,550
Accounts payable and accrued liabilities 434,299 233,714
Deferred revenue 908,650 (135,273)
Deferred contributions related to operations 257,879 (126,315)
1,614,952 (189,356)
Investing activities
Purchase of property and equipment (53,897,089) (40,126,369)
Proceeds on disposal of property and equipment 35,246 -
Decrease (increase) in marketable securities 11,059 (11,059)
(53,850,784) (40,137,428)
Financing activity
Deferred contributions received for property and
equipment 56,759,841 39,777,227
Long-term debt proceeds received 10,939,337 -
Deferred contributions receivable for property and
equipment (17,960,953) -
49,738,225 39,777,227
Decrease in cash (2,497,607) (549,557)
Cash, beginning of year 12,726,812 13,276,369
Cash, end of year 10,229,205 12,726,812
Cash consists of:
Cash 9,857 8,860
Internally restricted cash 398,807 126,969
Externally Restricted cash 9,820,541 12,590,983
10,229,205 12,726,812
Statement of Cash Flows

Notes to the Financial Statements
1. Purpose of the organization
The Calgary Science Centre & Creative Kids Museum Society (the “Society”), operating as TELUS Spark,
is incorporated under the Societies Act of Alberta. The Society is committed to helping people of all ages
including families and students understand the importance of the arts, science and technology in their
lives by providing fun-filled learning experiences. The Society is a registered charity and, is therefore
exempt from the payment of income tax under section 149(1) of the Income Tax Act.
2. Basis of accounting
In accordance with Canadian generally accepted accounting principles (“GAAP”), the financial statements
have been prepared using the going concern assumption, which assumes that the Society will be able
to realize its assets and discharge its liabilities in the normal course of operations. The Society’s ability
to continue as a going concern is dependent upon its ability to generate additional funding for the new
Science Centre project sufficient to meet future obligations as described below and in Note 14, and to
maintain financing sufficient to manage the anticipated timing differences between the incurrence of
project costs and the receipt of committed funding, and receiving sufficient donations, grants and general
admissions to fund all operating costs. Current operations for 2011 and 2010 have been in a transitional
phase and as a consequence have received certain transitional funding from the new Science Centre
project. These costs were anticipated in the approved project budget.
The Canadian Institute of Chartered Accountants (“CICA”) has issued a new accounting framework
applicable to Canadian not-for-profit organizations. Effective for the annual reporting period that
commences on or after January 1, 2012, not-for-profit organizations will have to choose between
International Financial Reporting Standards (“IFRS”) and Canadian accounting standards for not-for-
profit organizations, whichever accounting framework suits them best. Early adoption of these standards
is permitted. The Society currently plans to adopt the new Canadian accounting standards for not-for-
profit organizations for its fiscal year beginning January 1, 2012 and has not yet determined the impact of
adoption.
The Society had substantially completed the construction of the new Science Centre on October 29, 2011
and started the new operations on that date. Effective January 1, 2012, the City of Calgary assumed all
the benefits and obligations of the old science centre. The project costs, including construction costs and
related expenses, are expected to total approximately $160 million. The Society has secured commitments
for support from the City of Calgary, the Government of Alberta, and the Government of Canada in the
amounts of $40 million each. Of the remaining project costs that the Society must obtain, approximately
$35.7 million has been received or pledged from private sources to December 31, 2011, so the Society
must obtain an additional amount of approximately $4.3 million from private or other sources. Capitalized
expenditures to date are disclosed in Notes 5 and 7, and the current year’s non-capitalized expenditures
are reported in the statement of operations as part of the new Science Centre operations.
A substantial portion of the restricted cash, accounts receivable, contributions receivable and accounts
payable and accrued liabilities are related to the purchase of property and equipment.
3. Summary of significant accounting policies
The financial statements have been prepared in accordance with Canadian GAAP and, in management’s
opinion, have been properly prepared within reasonable limits of materiality and within the framework of
the significant accounting policies summarized below.
Revenue recognition
The Society follows the deferral method of accounting for contributions. Restricted contributions are
recognized as revenue in the year the related expenses are incurred. Unrestricted funds are recognized

38 TELUS Spark
As at December 31, 2011
3. Summary of significant accounting policies (continued)
as revenue when received or receivable if the amount to be received can be reasonably estimated and
collection is reasonably assured. Amounts pledged are recorded when received by the Society or when the
amount can be reasonably estimated and the collection is reasonably assured. Donations received in kind
are recorded at fair market value, determined at the date the donation is made.
Donated property and equipment and contributions received towards the acquisition of property and
equipment are deferred and amortized to revenue on the same basis as the related depreciable property
and equipment are amortized.
Operating grants, admissions, memberships, parking, school programs, food services, registrations and
other revenue are recognized on an accrual basis.
Fund accounting
The Capital Fund is used to account for all of the revenue and expenses related to the Society’s property
and equipment not specifically designated to the new Science Centre.
The new Science Centre fund is used to account for all of the revenue and expenses related to the
Society’s new facility. new Science Centre costs which cannot be capitalized as part of the facility are
expensed and an equivalent amount of deferred contributions are recognized as revenue.
The Operating Fund is used to account for revenue and expenses related to operations program delivery
and administrative activities. The Society restricts the use of portions of its unrestricted fund balances for
specific future uses. When incurred, related expenses are charged to the Operating Fund and the balance
of internally restricted fund balances is reduced accordingly.
Property and equipment
Purchased property and equipment are recorded at cost. Donated property and equipment are recorded at
their fair values at the date of donation. Amortization is provided on a straight-line basis over the asset’s
estimated useful lives as follows:
Building (new Science Centre) 40 years
Site improvements 40 years
Leasehold improvements 5 years
Exhibits 3-5 years
Furniture and fixtures 3 years
Computers 3 years
Assets under construction are not amortized until the assets are available for use.
Property and equipment is tested for impairment whenever events or changes in circumstances indicate
that their carrying amounts may not be recoverable. Any resulting impairment loss is recognized in the
period it is determined and calculated as the excess of the carrying value of the asset over its fair value.
Inventory
Inventory is valued at the lower of cost and replacement value with the cost being determined on a first
in, first-out basis. The net realizable value of inventories is determined using current estimated selling
prices less selling costs. The estimated selling price takes into account management’s best estimate of the
most probable set of economic conditions.
Financial instruments
The Society follows the requirements of CICA Handbook Section 3861 and has not adopted the provisions

3. Summary of significant accounting policies (continued)
of Handbook Section 3862, Financial Instruments - Disclosures, or Section 3863, Financial Instruments -
Presentation.
Financial instruments are initially recognized at fair value on the statement of financial position. The
Society has categorized each financial instrument as follows:
Held-for-trading Cash and restricted cash
Loans and receivables Accounts receivable and contributions receivable
Other financial liabilities Accounts payable and accrued liabilities, deferred contributions and long-term
debt
Subsequent measurement of the financial instruments is based on their classification.
Financial assets and financial liabilities held-for-trading are measured at fair value, and changes in these
fair values are recognized in the statement of operations in the period in which they arise. Loans and
receivables and other financial liabilities are measured at amortized cost using the effective-interest-rate
method of amortization.
The Society assesses at each statement of financial position date whether a financial asset carried at
cost is impaired. If there is objective evidence that an impairment loss exists, the amount of the loss is
measured as the difference between the carrying amount of the asset and its fair value. The carrying
amount of the asset is reduced to its fair value and the amount of the loss is recognized in the statement
of operations.
The Society does not participate in hedging activities.
Transaction costs
Transaction costs incurred for the acquisition or disposition of all financial assets and liabilities are
recorded in the statements of operations and changes in fund balances when incurred.
Contributed materials and services
Contributed materials and services are recognized in the financial statements when their fair value can be
reasonably estimated and when the Society would have otherwise purchased them. Contribution of time
by volunteers is not recorded as an expense as the dollar amount is not reasonably determinable.
Use of estimates
The financial statements have been prepared in conformity with Canadian GAAP, which require
management to make estimates and assumptions that affect the amounts reported in the financial
statements and the accompanying notes. In the opinion of management, these financial statements
reflect, within reasonable limits of materiality, all adjustments necessary to present fairly the results for
the years presented. Actual results could differ from these estimates. Assumptions are used in estimating
useful life and potential impairment of property and equipment, the collectability of accounts and
contributions receivable and accrued liabilities. Management reviews its estimates annually based on
current available information.
4. Restricted cash
Restricted cash is made up of an externally restricted portion of $9,820,541 (2010 - $12,590,983) and an
internally restricted portion of $398,807 (2010 - $126,969). Externally restricted cash primarily relates to
capital grants received which are restricted for purchases related to property and equipment for the new
Science Centre. Externally restricted cash also includes $2,668,655 restricted for future interest payments
on the long-term debt. The Society has internally restricted cash to accumulate an operating reserve
(Note 12).

40 TELUS Spark
5. Long-term assets under construction
2011 2010
$ $
Building 7,293,231 51,000,710
Site improvements - 10,433,201
Exhibits - 3,411,155
Computers - 134,046
Furniture and fixtures - 18,831
7,293,231 64,997,943
6. Contributions receivable
The contributions receivable are unsecured, non-interest bearing and up to $17.0 million of the amount is
used to secure the long-term debt (Note 11). The outstanding contributions receivable are expected to be
collected over the following periods:
$
2012 6,817,527
2013 3,571,464
2014 2,305,965
2015 2,215,676
2016 974,284
Thereafter 2,076,037
17,960,953
7. Property and equipment
2011
Cost
Accumulated
amortization
Net book value
$ $ $
Building 80,339,889 334,749 80,005,140
Site improvements 11,194,480 46,644 11,147,836
Exhibits 18,032,236 643,404 17,388,832
Computers 187,174 60,575 126,599
Furniture and fixtures 2,619,336 145,518 2,473,818
112,373,115 1,230,890 111,142,225
2010
Cost
Accumulated
amortization
Net book value
$ $ $
Site improvements 5,942,153 5,559,854 382,299
Exhibits 804,327 742,416 61,911
Computers 53,128 53,128 -
Furniture and fixtures 105,263 105,263 -
6,904,871 6,460,661 444,210

8. Bank indebtedness
An overdraft facility has been authorized to a maximum of $250,000 and bears interest at the bank’s
prime interest rate (2010 - prime interest rate plus 2.7%) per annum. As security, a Canadian chartered
bank has a general security agreement covering the assets of the Society. No amount was outstanding on
the overdraft facility at December 31, 2011 (2010 - $Nil).
9. Deferred contributions related to property and equipment
Beginning
Contributions
received and
receivable
Expended
on current
acquisitions Utilization 2011
$ $ $ $ $
Deferred contributions related to
property and equipment 65,219,158 7,184 54,767,421 (1,558,539) 118,435,224
Deferred contributions restricted
for future period property and
equipment 13,360,557 58,067,354 (54,767,421) (4,221,875) 12,438,615
78,579,715 58,074,538 - (5,780,414) 130,873,839
Beginning
Contributions
received and
receivable
Expended
on current
acquisitions Utilization 2010
$ $ $ $ $
Deferred contributions related to
property and equipment 22,275,702 261,222 43,613,797 (931,563) 65,219,158
Deferred contributions restricted
for future period property and
equipment 17,094,239 42,391,283 (43,613,797) (2,511,168) 13,360,557
39,369,941 42,652,505 - (3,442,731) 78,579,715
Deferred contributions related to property and equipment
Deferred contributions related to property and equipment represents the unamortized contributions
received for the purchase of property and equipment that has been acquired. Recognition of these
amounts as revenue is deferred to periods when the related property and equipment is amortized. The
contributions are being recognized as revenue on the same basis as the assets acquired are amortized
(Note 5).
Deferred contributions restricted for future period property and equipment and expenditures
Contributions restricted for future period acquisitions of property and equipment and expenditures are
deferred until the property and equipment is acquired, and at that time amortization of the contribution
to revenue begins, as described above. Contributions used to fund expenditures are recognized as revenue
as funds are expended.

42 TELUS Spark
10. Deferred contributions related to operations
Deferred contributions related to operations is funding received in the current period for future period
operations.
Beginning
Contributions
received and
receivable Utilization 2011
$ $ $ $
City of Calgary - Life Cycle
contribution 57,326 288,000 (89,832) 255,494
Casino 2,542 62,014 (2,303) 62,253
59,868 350,014 (92,135) 317,747
Beginning
Contributions
received and
receivable Utilization 2010
$ $ $ $
City of Calgary - Life Cycle
contribution 162,836 228,750 (334,260) 57,326
Casino 23,347 4,161 (24,966) 2,542
186,183 232,911 (359,226) 59,868
11. Long-term debt
The Society entered into a Guaranteed Credit Facility (the “Facility”) with TD Bank to a maximum of $17.0
million. The Facility bears interest at the bank’s prime interest rate minus 0.75% per annum.
The Facility is supported by a City guarantee to TD Bank in the amount of $17.0 million. The City
guarantee expires on August 31, 2019.
In exchange for the City guarantee, the Society entered into a security agreement, in favour of the City,
in the amount of $17.25 million. The security agreement provides the City with a security interest in,
and assignment upon, all of the personal property of the Society, including monetary donations, grants
and contributions, displays and naming rights, all present and future real property including leasehold
improvements, and all other property and assets of the Society.
Repayment of the Facility commenced on March 22, 2012 in accordance with the terms and conditions
of the agreement. Under the Facility, all specified pledged contributions identified in Note 6, net of
commissions, received after March 22, 2012 are to be applied to the outstanding Facility amount.
2011 2010
$ $
Long-term debt 10,939,337 -
Less: current portion 3,243,334 -
7,696,003 -
The amount shown as the current portion is equal to the specified contributions receivable identified
in Note 6, net of commissions, that are expected to be collected after March 22, 2012, the repayment
commencement date. Contributions received are directed exclusively to the repayment of the Facility.

Principal prepayments anticipated in each of the next four years are as follows:
$
2012 3 ,243,334
2013 3 ,571,464
2014 2 ,305,965
2015 1 ,818,574
10,939,337
12. Internally restricted funds
The board of directors restricts the balance of otherwise unrestricted funds at the end of the fiscal year to
accumulate an operating reserve. These funds are not available for expenditure without prior approval of
the board of directors.
2011 2010
$ $
Operating reserve 398,807 106,305
Short term disability reserve - 20,664
Total internally restricted funds 398,807 126,969
13. Sources of grants recognized
Capital New Science Operating
Fund Centre Fund 2011 2010
$ $ $ $ $
The City of Calgary 450,160 - 2,464,889 2,915,049 2,350,846
Province of Alberta 65,038 - 276,899 341,937 689,205
Government of
Canada - - 115,806 115,806 5,712
515,198 - 2,857,594 3,372,792 3,045,763
14. New Science Centre commitments
The construction of the new Science Centre, which began in 2009, commenced operations October 29,
2011. The total costs of the project are projected by management to include approximately $140 million of
capitalized expenditures, and an additional $20 million of project expenses not eligible for capitalization.
Of these costs, in addition to what has been expended to date, the Society has entered into contracts with
vendors amounting to approximately $9.9 million.
15. City of Calgary funding
The City of Calgary has requested the following schedule be reported which relates to their annual cash
contributions. For accounting purposes, the cash contributions may be recognized as revenue in the year
received or deferred and amortized on the same basis as the property and equipment that the cash was
used for (Note 9).

44 TELUS Spark
15. City of Calgary funding (continued)
Contributions
deferred at
January 1, 2011
Funding
2011
Expenses
2011
Contributions
recognized
2011
Contributions
deferred at
December 31, 2011
$ $ $ $
For current operations
Operations Grants
City of Calgary Operating
Grant 1,925,616 (1,925,616) 1,925,616 -
CPRiiP Grants
CPRiiP - Building Interior
Upgrade 137,307 - (137,307) 137,307 -
City Life Cycle Grant
Life Cycle Grant 57,326 288,000 (89,832) 89,832 255,494
Total 194,633 2,213,616 (2,152,755) 2,152,755 255,494
Contributions
deferred at
January 1, 2011
Contributions
2011
Expensed
2011
Contributions
deferred at
December 31, 2011
$ $ $ $
For new Science Centre
City of Calgary Building Grant 5,948,476 16,324,463 (479,975) 21,792,964
City of Calgary Land
Improvement Grant 10,433,201 761,279 (46,643) 11,147,837
16,381,677 17,085,742 (526,618) 32,940,801
16. Compensation pertaining to the new Science Centre
During the construction of the new Science Centre, a number of science centre operations staff were
dedicated, in whole or in part, to supporting the construction project. To accurately reflect this allocation
of resources, related payroll costs were recorded in the new Science Centre Fund. This recording effectively
transferred funds from the new Science Centre Fund to the Operating Fund. The prior year’s presentation
of this transfer has been reclassified to conform with the current year’s presentation.
17. Financial instruments
The Society’s financial instruments consist of cash, accounts receivable, contributions receivable, accounts
payable and accrued liabilities, deferred contributions and long-term debt. Except for contributions
receivable and long-term debt, the carrying value of these financial instruments approximates their fair
value due to their short term nature. The carrying value of contributions receivable approximates fair
value. The carrying value of the long-term debt approximates fair value as the interest rate on the facility
represents a current market rate.

Investment risk
The Society’s Audit Committee has approved an investment policy and procedures that provide guidelines
for managing investments of the Society. Through this approach, investments are strategically distributed
to safeguard the capital of the investment portfolio which 100% of the dollar limit will be invested in
financial instruments where the principal of the investment is guaranteed and 100% liquidity is achieved.
Interest rate risk
Interest rate risk refers to adverse consequences of interest rate changes on the Society cash flows,
financial position, investment income and interest expense. The Society’s fixed income investments and
long-term contribution receivable are exposed to interest rate changes. The impact of adverse changes in
interest rates is not considered material.
The Society is also exposed to interest rate risk that arises from the fluctuation in interest rates on its
long-term floating rate debt which is based on the bank’s prime interest rate.
Credit risk
The Society is exposed to credit risk to the extent that its donors and customers may experience financial
difficulty and would be unable to meet their obligations. However, the Society has a large number of
diverse donors and customers, which minimizes concentration of credit risk.
18. Management of capital
The Society’s objective when managing capital is to ensure it has adequate cash flow to maintain
operations and fund capital projects. The Society manages its capital structure and makes adjustments
due to changes in economic conditions and the risk characteristics of the underlying assets. In order to
maintain or adjust the capital structure, the Society may obtain new debt and/or may obtain new debt to
replace existing debt with different characteristics. Management and the board of directors also carefully
consider donations, grants and fees to ensure that sufficient funds will be available to meet the Society’s
short and long-term objectives.

220 St. George’s Drive NE
Calgary, AB, T2E 5T2
P: 403.817.6800
E: info@sparkscience.ca

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