Why the fuck should people care?
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Why the fuck should people care? What is marketing for startups? You’ll learn about your startup’s top early-stage priority. Caution: There's loads of stuff from different sources I collected over a long period of time and can't reference anymore. See the presentation notes here: http://cl.ly/PIgJ
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Why the fuck should people care?
- 1. WHY THE F * * * SHOULD PE OPLE CARE?
- 2. «THE HARD PART IS FINDING THE PROBLEM TO SOLVE.» KEVIN SYSTROM CEO, INSTAGRAM
- 3. «A STARTUP IS A CO MPAN Y THAT’S C ONFU SED AB OU T 1 WHAT IT S PRODU CT IS 2 WHO ITS CUSTO MERS ARE 3 H OW TO MAKE MO N EY» DAVE MCCLURE CEO, 500 STARTUPS
- 6. PRODUCT MA RK ETCOSTS CAPAB I LITIES G R OWT H STR ATE GY CO MP ETITI VE STR ATE G Y REVENUE CHANNELS PAR TNERS PROFITAB ILITY
- 7. PRODUCT MA RK ETCOSTS CAPAB I LITIES G R OWT H STR ATE GY CO MP ETITI VE STR ATE G Y REVENUE CHANNELS PAR TNERS PROFITAB ILITY
- 8. PRODUCT MA RK ETCOSTS CAPAB I LITIES G R OWT H STR ATE GY CO MP ETITI VE STR ATE G Y REVENUE CHANNELS PAR TNERS PROFITAB ILITY
- 9. Y O U H A V E A N I D E A Y O U B U I L D I T Y O U L A U N C H I T . C U S T O M E R S D O N ’ T B U Y I T . Y O U R S T A R T U P D I E S ▶▶▶▶
- 10. ▶M VP MSP MI NI MUM VI ABLE P R ODUCT MINIMUM SELLABLE PRODUCT
- 11. TR AC TION TIME
- 13. TR AC TION TIME CO NV ER SI ON TU RN IN G U SE RS INTO CU S TOME RS %? TR A FFIC = $
- 14. TR AC TION TIME
- 15. TR AC TION TIME BUILD I N G A P RODUCT THAT THE M AR K ET WAN T S
- 16. TR AC TION TIME BUILD I N G A P RODUCT THAT THE M AR K ET WAN T S SCAL IN G TH E C OMPAN Y A RO UND A P RO DCU T
- 17. BUILDING A P RODUCT THAT THE MARKET WAN TS PRODUCT MARKET REVENUE CHANNELS
- 18. BUILDING A P RODUCT THAT THE MARKET WAN TS PRODUCT MARKET MONETIZATION DI STRI BUTION
- 19. BUILDING A P RODUCT THAT THE MARKET WAN TS PRODUCT MARKET MONETIZATION DI STRI BUTION ENGAGEMENT
- 20. BUILDING A P RODUCT THAT THE MARKET WAN TS PRODUCT MARKET REVENUE REACH RETENTION
- 21. R E A C H RETENT IO NRE V ENUE BUILDING A P RODUCT THAT THE MARKET WAN TS PRODUCT MARKET
- 22. R E A C H RETENT IO NRE V ENUE BUILDING A P RODUCT THAT THE MARKET WAN TS PRODUCT MARKETEFFICIENCY
- 23. BUILDING A P RODUCT THAT THE MARKET WAN TS REACH RETENTION REVENUE X $ INVE ST X $ RETURNMARKETING ROI
- 24. BUILDING A P RODUCT THAT THE MARKET WAN TS REACH RETENTION REVENUE X $ INVE ST X $ RETURNMARKETING ROI
- 25. S ERVIC E DE SIGN ?
- 26. WHAT IS D ESIGN I N THE DI GITAL SPAC E? D ESI G N C AN CHANG E BU SI N ESS. WHY IS GREAT DESIG N IS MO RE THAN PRETTY ? CONVE RSIO N R ATES ARE D ESI GN -D R I VEN .
- 27. DESIGN T HIN KIN G «THE ES S ENTIAL A BILITY TO COMBINE EMPATHY, CRE ATI V ITY AND RATIONALITY TO MEET USER N EEDS AND DRIVE B USINE SS SUCCE SS»
- 28. STR ATE GY SERVICE DESIGN PROCESS SCOPE STRUCTURE SKELETON SUR FA C E «WHA T DO WE WA NT?» M E ETS «WHAT DO OURS USERS EXPECT?»
- 29. STR ATE GY SERVICE DESIGN PROCESS SCOPE STRUCTURE SKELETON SUR FA C E TR ANSFORMS STRATEGIC GOALS INTO FEATURES AND CONTENT. B E C AR E FU L: BENEFITS FOR THE USER, NOT FEATURES.
- 30. STR ATE GY SERVICE DESIGN PROCESS SCOPE STRUCTURE SKELETON SUR FA C E WHAT'S IMPO RTA N T/R ELEVANT? M E ETS FLOWS, N OT SC REE NS.
- 31. STR ATE GY SERVICE DESIGN PROCESS SCOPE STRUCTURE SKELETON SUR FA C E SKETC H WIR EFRA MES AN D BU ILD PROTOTYPES
- 32. STR ATE GY SERVICE DESIGN PROCESS SCOPE STRUCTURE SKELETON SUR FA C E IN TERFAC E M E ETS BRAN DIN G
- 33. STR ATE GY SCOPE STRUCTURE SKELETON SUR FA C E SERVICE DESIGN PROCESS W HAT’ S NEX T?
- 34. V ALIDATE. LEAR N . CO NFI RM. RE PE AT. SERVICE DESIGN PROCESS
- 35. V ALIDATE. SERVICE DESIGN PROCESS PROBL EM SOLU TIO N DO THEY C ARE? WH O IS " THEY? " DO TH EY NEED IT? DO T HEY H AVE THE B UDGET? DOES IT S OL V E T H EIR PRO BLEM? DO THEY UN DER STAN D IT ? W OULD THEY PA Y F OR IT ? IF SO , H O W MUCH ?
- 36. ROUNDUP F IRST THING TO FOCUS: F IND T HE « RI GHT» SOLUTION FOR T HE « RI GHT» PROB LE M G ET A N EFFIC IE NT MARKETING ROI TH ROU GH I T ERA TI VE SE RV ICE DE SIGN
- 37. MARKETING ROCKSTARS THINK AHEAD FOR A SUCCESSFUL TOMORROW WORK SMART. PLAY HARD. BE A ROCKSTAR. Thiemo Gillissen Managing Partner, Marketing Rockstars facebook.com/thiemo twi er.com/thiemogillissen mail@thiemogillissen.com