How I Sold My Product to NASA and Other Lessons in Product Vision
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Have you ever encountered a situation when you could create a feature but wondered if you should ? I did, when I created a neurotech product in 2010. I will share with you my messy journey to find the answer to the question : "Should this exist?" By Fabrice DES MAZERY - Chief Product Officer @Thiga
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How I Sold My Product to NASA and Other Lessons in Product Vision
- 1. Should this exist ? (how I sold my product to NASA) @desmazery CPO @
- 3. disruption
- 5. What I thought I could
- 6. Product vision is about seeing opportunities where other people see nothing
- 7. market to startIt’s hard to find the right
- 9. Disruption is not about technology, it’s about people
- 10. What I thought I could What doctors thought I might
- 13. What vets thought I couldWhat I thought I could What doctors thought I might
- 14. It’s hard to find the right market to start problem to solve
- 15. market to start problem worth paying for problem to solve It’s hard to find the right
- 16. What I thought I could What vets thought I couldWhat doctors thought I might What investors thought I should
- 17. Product vision is (also) about refusing any future where your principles are dead
- 18. Designed to be intentionally deceitful Tricks the user into something she wouldn’t do otherwise Disproportionately benefits one stakeholder
- 20. What I thought I could What vets thought I could What people thought I wouldWhat investors thought I should What doctors thought I might
- 21. Product positioning is about perception : you are what people believe you are
- 23. Luck
- 24. market to start problem worth paying for problem to solve It’s hard to find the right (without harming the user)
- 25. What I think we should What I thought I could What vets thought I couldWhat doctors thought I might What people thought I wouldWhat investors thought I should
- 26. Stay humble and deserve the power we have
- 27. Stay away from digital weapon sellers !
- 28. Be data-informed, not data-driven. Objectives can turn us into digital sociopaths
- 29. Measure the impact(s) of our products
- 30. Act accordingly to a moral compass
- 31. Designed to be intentionally deceitful Tricks the user into something she wouldn’t do otherwise Disproportionately benefits one stakeholder
- 32. Ask ourselves: what could possibly go wrong?
- 33. Ask ourselves: what could possibly go wrong?
- 34. It’s not because we can do it that we should do it
- 35. Product vision is about refusing any future where your principles are dead Disruption is not about technology; it’s about people Product positioning is about what people believe you are Stay humble and deserve the power we have Stay away from digital weapon sellers Act accordingly to a moral compass to avoid toxicity Be data-informed, not data-driven. Objectives can turn us into digital sociopaths Measure the impact(s) of our products, and ask ourselves: what could possibly go wrong? It’s not because we can do it, that we should do it @desmazery