Talk de Tom Nguyen et Benjamin Athlan @Weekendesk REX sur un POC de 3 mois concernant la refonte de l'expérience mobile, et les tests utilisateurs associés. Ne manquez plus aucun RDV du MPM  https://www.meetup.com/fr-FR/mobilepm

1. Sketch, Bootstrap and
… Get coffee !
MOBILE-PM
Fev’18

2. DRAGIBUS
1. Context & Objectives
2. How to?
3. Tests & Learnings
4. What now ?A new mobile experience
starting with a first prototype

3. Benjamin Athlan
Consumer Product Lead
benjamin.athlan@weekendesk.fr
Team
Tom Nguyen
Consumer Product Manager
tom.nguyen@weekendesk.fr

4. 1. Context & Objectives

5. We Are
10 years old
Online Travel Agency
5 countries,
2 offices (FR & ES)
Tech monolith legacy

8. Step by step

9. ● Colorful sweet candies, there’s a color for everyone
● Once you’ve opened the bag, you need to share it with everybody
● Create a discussion when going for a candy .. at anytime !
Why Dragibus ?

10. 2. How to ?

13. Dragibus - tooling
Design

14. Who’s in ?
Full stack squad of 7 people
(Front-end, PM, UI, UX, Marketing)
Various Business Partners
(Devops, Back-end, Writers, etc…)

15. Where ?
War room during 3 months

16. What ?
https:://beta.weekendesk.com
datacollection
Weekendesk API
Home made CMS

17. ● Weekly presentation to
Paris & Barcelona offices
● Available in English on
our YT channel
● Always-opened room for
questions & suggestions
Company thrill

18. Key Principles: Discovery & Search Experience

19. ● Inspirational articles
● Fresh & Hot content
● Give a reason-to-go
Discovery

20. ● Inspirational articles
● Fresh & Hot content
● Give a reason-to-go
Discovery
GIF

21. Search feed
● Back-to-basics
● Mood search
● Inserts

22. GIF
Search feed
● Back-to-basics
● Mood search
● Inserts

23. 3. Tests & Learnings

25. ● 70 interviews and videos
● Live prod redirection (2k users)
● Lean feedback workshop
○ Usability,
○ Feature requests,
○ Bugs,
○ Wow moments
Quali & Quanti

26. ● Opportunity to align stakeholders on a project and vision
● Demonstrate squad’s efficiency
● Apply product principle we are constantly repeating
○ “ UX should never suffer from technology constraint ”
● Discovery section needs a rework to correctly inspire users
Macro learnings & gains

27. 4. What now ?

28. ● Get coffee
● Think with production constraints
● Maintain company enthusiasm
Trash it & Start clean !

29. 10 ans ça se fête !

30. 10 ans ça se fête !
-10%
dès 200€
Code
BDAY10
Jusqu’à DEMAIN SOIR

31. -10%
dès 200€
Code
BDAY10
Jusqu’à DEMAIN

32. Join us & get employee promo code
YOU@WED ☞ -20%