Infographic – ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent report
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Companies en masse stepped up in 2020 decrying racism in America. But have those public declarations resulted in systemic changes in their diversity and inclusion practices, and how are consumers responding to those changes? To answer that question, ThinkNow conducted a nationally representative survey of Americans to understand the impact of companies that demonstrate a commitment to diversity and inclusion and how consumers voice their approval or disapproval of those companies with their wallets. We’ve captured a few highlights from the report in an infographic.
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Infographic – ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent report
- 1. 56% 84% 51% 48% 67% 55% 47% 46% 42% 11% 49% 44% 44% 31% 51% 34% Most likely support a company that makes a public commitment to diversity and inclusion ThinkNow conducted a nationally representative survey to gain a deeper understanding of how consumers view diversity and inclusion and engage with companies that demonstrate a genuine commitment to D&I. Download our June 2021 Diversity & Inclusion Report. DIVERSITY&INCLUSION: BRANDSANDCONSUMERPURCHASEINTENT HISPANICS AFRICAN AMERICANS ASIAN WHITE (NON-HISPANIC) What does diversity and inclusion mean to you? RACIAL EQUALITY GENDER EQUALITY GENERATIONAL EQUALITY DIFFERENTLY ABLED EQUALITY LGBTQIA EQUALITY OTHER Diversityandinclusion means"racialequality"for themajorityofAmericans. AfricanAmerican andHispanic repsondentsarethe mostlikelyto supportacompany thatmakesapublic commitmentto diversityand inclusioninitiatives. SHOW YOUR SUPPORT ON SOCIAL MEDIA Respondents more likely to support a company that makes a public commitment to diversity and inclusion initiatives are likely to: SPEND MORE MONEY AT A STORE GO OUT OF YOUR WAY TO GO TO A STORE YOU'RE NEVER FREQUENTED STOP FREQUENTING A STORE THAT DOES NOT PUBLICLY SUPPORT DIVERSITY & INCLUSION Likely to unfollow or openly criticize a brand if they felt their content was not authentic. LGBTQIA TOTAL MARKET DatafromThinkNowConneKt showsthatLGBTQIArespondentsaremore likelythanthegeneralpopulationtounfolloworopenlycriticizeabrandif theyfeeltheircontentisnotauthentic. DownloadFullReportHere