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how to create more
business impact
with flexible teams
zalando
Young.
Founded in 2008.
Techie.
2,000 colleagues working in 200 tech
delivery teams across Germany, Dublin,
Helsinki.
Successful.
2019 Revenue: >6.5Bn € revenue.
Growing steadily.
Q2 2020:+ 33% GMV.
Popular.
More than 34 Mn active customers.
Convenient.
Operating in 17 countries.
Conscious.
Dedicated to sustainability.
Already carbon neutral.
zalando is
stable teams?
Why do we want
in that setup
We worked
We had stable
teams
TEAM 1
TEAM 2
TEAM 3PRODUCT OFFER COMPOSITIONREPORTING UI
MANAGEMENT UI
ENRICHMENTS
OFFER API
PRODUCT
OFFER
PLATFORM
ANALYTICAL UI
STOCK INFORMATION PRODUCT INFORMATION PRICE INFORMATION
that comes
with downsides
But
TEAM 1 TEAM 2 TEAM 3
TeamBacklogs
There is lots of
work in parallel
Cost of Delay
can be high
TEAM 1 TEAM 2 TEAM 3
TeamBacklogs
Teams are utilised very differently
TEAM 1 TEAM 2 TEAM 3
TeamBacklogs
Flexible
mission teams
We started
a mission is
a mission is
a mission is
Missions need to be
prepared
PRODUCT
MANAGEMENTTEAM
the mission
model work
How does
Explaining and advertising the mission to
the department
the mission pitch
1.
Colleagues express their preferences for
what they would like to work on
signing up
2.
Engineering managers take decisions on the
final assignments of colleagues to missions
assignment to
missions
3.
Colleagues form the mission team and work
until the goal is achieved
mission starts
4.
Colleagues can join ongoing missions or
newly starting ones
mission team
dissolves
5.
The process is a continuous cycle
Pitch Sign-up Assignment Start Dissolving
This is our recent mission
history
there are
challenges
However
No longer being specialised requires much
broader knowledge
Knowledge transfer
Lacking ownership can be a problem
Software quality
Unfortunately, there is more than just plain
mission work
Disruptions
TYPES OF WORK
Maintenance
Mainly technical tasks with
varying urgency and impact.
Post-Mission
Integration/Change
Mission-related work that comes
up after the mission finished and
dissolved.
Design + Deliver for
Business Goal
Mission to accomplish a
business goal.
Operational Tasks
Unplanned work on short notice,
mainly based on stakeholder
requests.
Delivery
Mission
Innersourced
Delivery
Mission
Mixed
Delivery
Mission
Maintainer
Group
Bob
DELIVERYMODEL
Exploratory
Mission
Incident Handling
Work to resolve incidents, but
also to mitigate impact and
prevent further occurrences.
Everyone
with
highest
priority
Small Work Package
Tasks that seem too big for
maintenance, but too small for
a Delivery Mission.
Solution Design
Work to define the technical
solution design for a major
change.
TYPEOFWORK
Solution
Design
Mission
TYPEOFWORK
(Discover &) Define
for Business Goal
Work to identify and
understand a customer
problem.
Additional Responsibility
Full Time
the biggest
effect?
What is
Purpose, Autonomy, Mastery
Ownership &
engagement
How to create more business impact with
flexible teams
Stable teams
⊕ Output
⊕ Knowledge
⊖ No focus on biggest impact
⊖ A lot of WIP
⊖ Uneven load on teams
● Quality
● Knowledge
● Leadership
● Culture
jan.hegewald@zalando.de
www.agil-gefuehrt.de
rebekka.beels@zalando.de
● Defined goal & clear impact
● End-2-end responsibility for goal and affected
components (in given context)
● Duration: 2 weeks - 4 months
● Freedom of choice
Flexible mission teams Process
Effects
@janhegewald
Watch out
Mindset
⊕ Responsibility
⊕ Purpose, Mastery, Autonomy
Results
⊕ Output → Outcome
⊕ Standardisation & Quality
Flexibility
⊕ Agile Prioritisation & Delivery
1. Discover &
Define
2. Prioritisation
3. Pitching
4. Signing up
5. Assignment
6. Start
7. Clean-up
8. Switch to next
mission
Thank you!
Questions?
More impact with flexible teams
Image sources
● https://unsplash.com/photos/1k3vsv7iIIc
● https://unsplash.com/photos/Ptd-iTdrCJM
● https://unsplash.com/photos/R6xx6fnvPT8
● https://unsplash.com/photos/PXB7yEM5LVs
● https://www.pexels.com/photo/aerospace-engineering-exploration-launch-34521/
● https://unsplash.com/photos/-fGqsewtsJY
● https://unsplash.com/photos/Q1RjF4PKq5g
● https://unsplash.com/photos/tEVGmMaPFXk
● https://unsplash.com/photos/O_CLjxjzN3M
● https://unsplash.com/photos/bJhT_8nbUA0
● https://unsplash.com/photos/fCmBU052M1I
● https://unsplash.com/photos/6vtmH3Ts8iQ
● Hand drawings by Jan Hegewald
● All other images are © Zalando SE
Disclaimer
The information in this presentation has not been independently verified.
No representation or warranty, express or implied, is made as to the
accuracy or completeness of the presentation and the information
contained herein and no reliance should be placed on such information. No
responsibility is accepted for any liability for any loss howsoever arising,
directly or indirectly, from this presentation or its contents.

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More impact with flexible teams

  • 1. how to create more business impact with flexible teams zalando
  • 2. Young. Founded in 2008. Techie. 2,000 colleagues working in 200 tech delivery teams across Germany, Dublin, Helsinki. Successful. 2019 Revenue: >6.5Bn € revenue. Growing steadily. Q2 2020:+ 33% GMV. Popular. More than 34 Mn active customers. Convenient. Operating in 17 countries. Conscious. Dedicated to sustainability. Already carbon neutral. zalando is
  • 5. We had stable teams TEAM 1 TEAM 2 TEAM 3PRODUCT OFFER COMPOSITIONREPORTING UI MANAGEMENT UI ENRICHMENTS OFFER API PRODUCT OFFER PLATFORM ANALYTICAL UI STOCK INFORMATION PRODUCT INFORMATION PRICE INFORMATION
  • 7. TEAM 1 TEAM 2 TEAM 3 TeamBacklogs There is lots of work in parallel
  • 8. Cost of Delay can be high TEAM 1 TEAM 2 TEAM 3 TeamBacklogs
  • 9. Teams are utilised very differently TEAM 1 TEAM 2 TEAM 3 TeamBacklogs
  • 14. Missions need to be prepared PRODUCT MANAGEMENTTEAM
  • 16. Explaining and advertising the mission to the department the mission pitch 1.
  • 17. Colleagues express their preferences for what they would like to work on signing up 2.
  • 18. Engineering managers take decisions on the final assignments of colleagues to missions assignment to missions 3.
  • 19. Colleagues form the mission team and work until the goal is achieved mission starts 4.
  • 20. Colleagues can join ongoing missions or newly starting ones mission team dissolves 5.
  • 21. The process is a continuous cycle Pitch Sign-up Assignment Start Dissolving
  • 22. This is our recent mission history
  • 24. No longer being specialised requires much broader knowledge Knowledge transfer
  • 25. Lacking ownership can be a problem Software quality
  • 26. Unfortunately, there is more than just plain mission work Disruptions
  • 27. TYPES OF WORK Maintenance Mainly technical tasks with varying urgency and impact. Post-Mission Integration/Change Mission-related work that comes up after the mission finished and dissolved. Design + Deliver for Business Goal Mission to accomplish a business goal. Operational Tasks Unplanned work on short notice, mainly based on stakeholder requests. Delivery Mission Innersourced Delivery Mission Mixed Delivery Mission Maintainer Group Bob DELIVERYMODEL Exploratory Mission Incident Handling Work to resolve incidents, but also to mitigate impact and prevent further occurrences. Everyone with highest priority Small Work Package Tasks that seem too big for maintenance, but too small for a Delivery Mission. Solution Design Work to define the technical solution design for a major change. TYPEOFWORK Solution Design Mission TYPEOFWORK (Discover &) Define for Business Goal Work to identify and understand a customer problem. Additional Responsibility Full Time
  • 30. How to create more business impact with flexible teams Stable teams ⊕ Output ⊕ Knowledge ⊖ No focus on biggest impact ⊖ A lot of WIP ⊖ Uneven load on teams ● Quality ● Knowledge ● Leadership ● Culture jan.hegewald@zalando.de www.agil-gefuehrt.de rebekka.beels@zalando.de ● Defined goal & clear impact ● End-2-end responsibility for goal and affected components (in given context) ● Duration: 2 weeks - 4 months ● Freedom of choice Flexible mission teams Process Effects @janhegewald Watch out Mindset ⊕ Responsibility ⊕ Purpose, Mastery, Autonomy Results ⊕ Output → Outcome ⊕ Standardisation & Quality Flexibility ⊕ Agile Prioritisation & Delivery 1. Discover & Define 2. Prioritisation 3. Pitching 4. Signing up 5. Assignment 6. Start 7. Clean-up 8. Switch to next mission
  • 33. Image sources ● https://unsplash.com/photos/1k3vsv7iIIc ● https://unsplash.com/photos/Ptd-iTdrCJM ● https://unsplash.com/photos/R6xx6fnvPT8 ● https://unsplash.com/photos/PXB7yEM5LVs ● https://www.pexels.com/photo/aerospace-engineering-exploration-launch-34521/ ● https://unsplash.com/photos/-fGqsewtsJY ● https://unsplash.com/photos/Q1RjF4PKq5g ● https://unsplash.com/photos/tEVGmMaPFXk ● https://unsplash.com/photos/O_CLjxjzN3M ● https://unsplash.com/photos/bJhT_8nbUA0 ● https://unsplash.com/photos/fCmBU052M1I ● https://unsplash.com/photos/6vtmH3Ts8iQ ● Hand drawings by Jan Hegewald ● All other images are © Zalando SE
  • 34. Disclaimer The information in this presentation has not been independently verified. No representation or warranty, express or implied, is made as to the accuracy or completeness of the presentation and the information contained herein and no reliance should be placed on such information. No responsibility is accepted for any liability for any loss howsoever arising, directly or indirectly, from this presentation or its contents.