Platforming: Innovating Information Systems in the Google Age
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How do executives kickstart innovation - pragmatically, rapidly and frugally?
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Platforming: Innovating Information Systems in the Google Age
- 1. © ThoughtWorks 2009 Platforming Quarterly Briefing London, UK 24 Sep 2009 Innovating Information Systems in the Google Age Scott Conley, CSO
- 2. © ThoughtWorks 2009 Context Recession Indifferent CEO Shrinking demand Price pressure Control expectations Perfect knowledge? 12 month goals ✤ allocate tiny budget ✤ deliver ‘agility’ ✤ seize something!
- 3. “Will it work?” © ThoughtWorks 2009 Thinking out loud Business-as-usual Technology-centric Monolith Oriented Architecture? “Which enterprisesoftware providershould we work with?How much should wespend?” "Facing these demands, many execu3ves asking themselves which acronym (e.g., BI, CRM, ERP) is right for us?” http://blogs.ft.com/donsullblog/2009/07/02/getting-it-right-for-execution/ Don Sull on FT.com
- 4. © ThoughtWorks 2009 The core challenge http://blogs.ft.com/donsullblog/2009/07/02/getting-it-right-for-execution/ What organiza(onal, behavioral, and cultural changes will we need to capture the benefits of improved informa3on?" “What type of suppor3ng data do we need to make sense of a rapidly changing market? wrong ques(ons.. a more fundamental set.. To pragmatically innovate on information: You need an information advantage. You need an operational advantage.
- 5. © ThoughtWorks 2009 Additional Thinking Enterprise 2.0 Behavioral Economics Constraint-driven Innovation “Free” Lean Long term, organisms that deliver intent and emergent design will survive.
- 6. © ThoughtWorks 2009 Additional Thinking Jeff Jarvis, pattern seeker “Link economy” Abundance “Trust the people” Amazon, others“would do it,” too.. Build a platform that leverages these forces
- 7. Build a platform? © ThoughtWorks 2009 Platforms a “distributed model of enabling countless companies to start atop what it provides.” http://www.buzzmachine.com/2008/04/06/the-fall-of-the-firm/ products? ini3a3ves? ideas?
- 8. © ThoughtWorks 2009 3 Platforms SOCIAL MOBILE CLOUD .. or harness one?
- 9. © ThoughtWorks 2009 3 Platforms SOCIALCLOUD Let’s focus on just these two. MOBILE
- 11. © ThoughtWorks 2009 Cloud Marketing How are cloud vendors positioning themselves?
- 12. © ThoughtWorks 2009 Cloud Marketing How are cloud vendors positioning themselves?
- 13. © ThoughtWorks 2009 Cloud Marketing How are cloud vendors positioning themselves? The value in cloud lies well beyond cost opportuni3es in the data center. CHEAPER PRICE SAVE
- 14. © ThoughtWorks 2009 Defining Cloud Internet accessible Standardized capability Utility pricing Self-provisioning APIs Elasticity http://www.forrester.com/Research/Document/Excerpt/0,7211,45073,00.html
- 15. Flickr © ThoughtWorks 2009 Cloud Market Office Live Google Apps Provisioning business-level functional applications or services. Innovation cycle: Late Majority Salesforce.com Software-as-a-Service 1000’s by 2020
- 16. Google Checkout Rackspace Mosso Akamai © ThoughtWorks 2009 Cloud Market Amazon AWS EC2, S3 Innovation cycle: Early Majority Provisioning (virtual) hardware or other fine- grained embedded behavior/services. Infrastructure-as-a-Service 100’s by 2020
- 17. Salesforce force.com © ThoughtWorks 2009 Cloud Market Google AppEngine EngineYard Flex Microsoft Azure Innovation cycle: Early adopters Provisioning virtual application stacks or similar environment sandboxes Platform-as-a-Service 10 by 2020
- 18. © ThoughtWorks 2009 Operational advantage Viably ‘drive down’ the innovation expectation Automobile wholesaler “Last Mile” problems Performance testing Environment rigor “First Mile” opptys Product experiments
- 20. © ThoughtWorks 2009 Another Long Tail In 4 days: From 50 to 5000 servers 5000 daily users to 750,000 http://blog.seattlepi.com/amazon/archives/142569.asp mone3ze the viral spike
- 21. operational advantage © ThoughtWorks 2009 Takeaways Cloud is critical leverage for true information-driven agility. Major step towards ‘closing the production cycle loop’ What 'comes out of the wall' is not entirely described by the fact that it's coming out of the wall!
- 23. bebo Ravelry Get Satisfaction © ThoughtWorks 2009 Social Market Facebook Twitter Development of consumer graphs is paramount. Enterprise penetration is very thin and inconsistent. c2c networks Innovation cycle: Early Majority
- 24. Blogs Product Forums Reputation Systems © ThoughtWorks 2009 Social Market Recommendation Engines Deliberately cultivated communities around a brand or experience b2c networks Innovation cycle: Late Majority
- 25. © ThoughtWorks 2009 Social Market force.com eBay, Amazon Debated! Do social patterns have relevance to the b2b space? b2b networks Innovation cycle: Early Adopters
- 26. © ThoughtWorks 2009 on corporate strategy.. "Corporate strategy is all about collecting information from many different sources, evaluating the probabilities of potential outcomes, and making decisions in the face of an uncertain future." James Surowiecki The Wisdom of Crowds
- 27. B2C is bottoms up! Dell’s IdeaStorm Glam zipcar Obama campaign Sony VIAO Lenovo Comcast Tencent QQ
- 28. B2C is bottoms up! Dell’s IdeaStorm Glam zipcar Obama campaign Sony VIAO Lenovo Comcast Tencent QQ All are openly trying to invert their product/ service/brand design approaches
- 29. Spanish apparel retailer Dominant supply chain Strong sales How to take the next step? Forecasting? © ThoughtWorks 2009 Zara Real agility in the supply chain? For an apparel company, that’s opera(onal advantage.
- 31. information advantage © ThoughtWorks 2009 Takeaways Get your humans involved, use social tech to move specific knowledge Employees, customers, all of them! Don't build a community; penetrate one. Social is relevant to b2b Abandon the techno‐hubris hegemony!
- 32. © ThoughtWorks 2009 Current Favorite Short Case SOCIAL MOBILE CLOUD
- 33. “We only have so much CapEx” © ThoughtWorks 2009 ThoughtWorks Confe “How do we get movement in this market?” “Buy everyone Blackberrys” “Build an iPhone app” Conferences are one of our core social ecosystem playgrounds. Can we Can “Send people to mobile events”
- 34. © ThoughtWorks 2009 erence Connection e better penetrate this social graph? we harness a cloud platform? Anchored on AppEngine marketing / brand service offerings new investments information low investment happy users operational For Conferences and Attendees
- 35. © ThoughtWorks 2009 Summary Harness the platforms (then develop one!) Push your innovation past the technologies Use the low cost clouds to position your knowledge systems for agility/operational advantage There are humans in your (eco)system Understand them Account for them Use them!