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Sherrod Seo Presentation4 07
1. Increasing Search Engine Visibility Practical SEO for Successful Online Businesses John Sherrod Director of SEO and Emerging Technologies Consumer Source Interactive, 2007 Copyright John Sherrod 2007 This work is licensed under a Creative Commons Attribution 3.0 License .
16. The University of Google PPC (paid) listings are highlighted in Yellow Copyright John Sherrod 2007
17. The University of Google Google even labels “Sponsored” links. Copyright John Sherrod 2007
18. The University of Google The “organic”, “natural” SEO listings are highlighted in Yellow Note – organic listings cannot be purchased.
19. Except with Yahoo… New SearchSubmitPro Program fills some top spots on some search queries (#10 is the new #1)
20. PPC bid prices range from $.05/click to several dollars per click. The average Cost per Click for the search term “rental houses” is $.76/click for the top spot. Copyright John Sherrod 2007 Pay Per Click operates like an auction From Google Adwords Bid Tool
49. Look at Bizrate - #2 ranking behind Pcmag comparison * Well developed <title> * Branding in later part of title – keywords first * <meta description> lets users know more before clicking to site * Url has keywords