Personalization is the key to capturing your audience's attention and driving meaningful engagement. Join us in this session as we explore the art and science of effectively personalizing your messaging. The panel includes Tinuiti’s Lifecycle Marketing expert and marketplaces expert, along with conversion optimization platform, Justuno, omnichannel marketing platform, Skai, and customer marketing platform, Okendo. We'll examine how technology, data, and strategic investments are reshaping the traditional upper funnel approach while sharing experiences, challenges, and surprising insights from the year 2023.

1. T R I V I A T I M E
When asked which social platforms
they look to for holiday shopping
inspiration, over half of respondents
said they look to Facebook, the most
popular answer. The share who
selected TikTok stood at 38%, a
meaningful jump from 29% in 2022.
A N S W E R :
P R I Z E :
$25 Gift Card to Starbucks, DoorDash or UberEats
Facebook
Learn more:

2. How do I effectively personalize messaging
to my audiences?

3. Today’s Logistics
Recording & slides will be in your inbox
tomorrow
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our teams after!
Katherine Bishop
Marketing Webinars Specialist

4. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$4B
#1
1000+

5. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

6. Our Speakers
Emily Clarkson
Senior Director, Lifecycle
Marketing
Jonathan Cole
Strategist, Marketplaces
SJ Carcamo
Partner Marketing
Ana Santaella
Sr. Director of Product
Marketing
Adena Merabi
Partnerships Team Lead

7. Justuno is built to
create long-lasting customer relationships with
our top UX pop-ups & proprietary visitor tracking.
This combo increases marketing ROI, & scales
your business through tailored on-site visitor
experiences that convert. Justuno empowers
marketers to create and target segments through
automation & advanced analytics so they can
provide customers with the ultimate online
experience— from lead capture to post
purchase.
Questions?
Email me 🤠
Free
Trial!

8. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
✓ streamline execution ✓ measure impact
✓ unlock insights
Connecting commerce media & critical data signals so marketers can easily
The only omnichannel platform designed for commerce advertising
on the highest-engagement, highest return consumer touchpoints

9. Quizzes Reviews Loyalty Referrals Surveys
BACKED BY THE BEST
PARTNERED WITH THE BEST
TRUSTED BY THE BEST
9,000+ CUSTOMERS
THE CUSTOMER MARKETING PLATFORM
AVERAGE USER ROI

10. What question are you asking
yourself most going into 2024?
● How do I break down barriers between channels?
● How do I ensure my marketing building blocks are
2024 ready?
● How do I effectively personalize messaging to my
audiences?
● List other in the chat
POLL

11. How do you currently gather data
for personalization efforts?
● Customer surveys
● Behavioral data
● Retail Partners
● List other in the chat
POLL

12. Predictions &
what we are
going to see
for next year
What
marketers
need to do to
be successful
next year
How do I effectively personalize messaging to my
audiences?
Recapping
biggest
problems
marketers
faced this year

13. Predictions &
what we are
going to see
for next year
What
marketers
need to do to
be successful
next year
How do I effectively personalize messaging to my
audiences?
Recapping
biggest
problems
marketers
faced this year

14. Predictions &
what we are
going to see
for next year
What
marketers
need to do to
be successful
next year
How do I effectively personalize messaging to my
audiences?
Recapping
biggest
problems
marketers
faced this year

15. Key Takeaways
1. Prioritize post-purchase experiences, micro
surveys, and direct customer feedback to optimize
marketing spend on channels that drive the most
impact.
2. Explore innovative ways to acquire customers and
collect data without relying on cookies, such as
onsite feedback, reviews, and quizzes, while
strategically leveraging that data to enhance your
overall marketing strategy.
3. Embrace walled gardens like social audiences and
optimize through search AI to ensure effective
personalization.

16. Schedule Your
Consultation
with a Digital
Marketing Expert

17. Q&A
Emily Clarkson
Senior Director, Lifecycle
Marketing
Jonathan Cole
Strategist, Marketplaces
SJ Carcamo
Partner Marketing
Anna Santaella
Senior Director, Product
Marketing
Adena Merabi
Partnerships Team Lead

18. 18
The 2024
Lifecycle
Marketing Guide
Start reading
➜

19. Thank you!