Recommendations for companies to increase quantity and quality of collegiate talent recruiting efforts. Simple but profound changes in strategies by employers engaging in campus recruiting campaigns can yield greater exposure to career minded college students. Presentation reviews both student and employer attitudes regarding job search calendars, relevance of career fairs and campus events, use of social/digital media in collegiate talent recruitment, and how employers fail to differentiate their opportunities from their talent competitors. Slidedeck available as .pdf presentation for download by linking to my Box.com account or contact me and I will send .pps presentation to you.

1. Campus Recruiting for
Gen Y Graduates:
New Techniques for a New Generation
Tom Furlong
tafurlong99@yahoo.com
December 2011

2. Contents
The New Reality of Campus Recruitment

3. Contents
1. Introduction
The New Reality of Campus Recruitment

4. Contents
1. Introduction
2. Search Calendar
The New Reality of Campus Recruitment

5. Contents
1. Introduction
2. Search Calendar
3. Career Fairs & Campus Events
The New Reality of Campus Recruitment

6. Contents
1. Introduction
2. Search Calendar
3. Career Fairs & Campus Events
4. Digital Media in Career Search
The New Reality of Campus Recruitment

7. Contents
1. Introduction
2. Search Calendar
3. Career Fairs & Campus Events
4. Digital Media in Career Search
5. Opportunity Differentiation
The New Reality of Campus Recruitment

8. Contents
1. Introduction
2. Search Calendar
3. Career Fairs & Campus Events
4. Digital Media in Career Search
5. Opportunity Differentiation
6. Conclusion
The New Reality of Campus Recruitment

9. About Tom Furlong
• 9+ Years Talent Acquisition and Recruiting
– 7+ Years Agency Recruiting
• 3+ Years Recruiting Campus/Recent College Graduates
• 3+ Years Recruiting Sales & Marketing Professionals
– 1 Year Executive Recruiting in Japan
• 13+ Year Sales, Training, & Leadership
• Social Media Advocate to Improve Branding &
Prospect Outreach Initiatives
The New Reality of Campus Recruitment

10. Statistical Acknowledgements
• Lauren Friese- TalentEgg www.talentegg.ca
– Student statistical surveys
• Data presented to CACEE Regional Conference December 2011
• Al Statham- Career Center Consulting
– Campus Recruiter demographics
• Self-identified survey of 294 Campus Recruiters Fall 2011
The New Reality of Campus Recruitment

11. Search Calendar- Students
The New Reality of Campus Recruitment

12. Search Calendar- Students
• Only 19% of students
start search for career
position by September
of Senior Year
The New Reality of Campus Recruitment

13. Search Calendar- Students
• Only 19% of students Career Search start date
start search for career 81%
position by September
of Senior Year
• Employers who focus
recruiting in September
19%
(or earlier) will miss out
on over 80% of
available student Before September September or Later
population Senior Year Senior Year
The New Reality of Campus Recruitment

14. Search Calendar- Students
Why do students wait to start career search?
The New Reality of Campus Recruitment

15. Search Calendar- Students
Why do students wait to start career search?
• Focused on Studies
The New Reality of Campus Recruitment

16. Search Calendar- Students
Why do students wait to start career search?
• Focused on Studies
• Extracurricular Activities
The New Reality of Campus Recruitment

17. Search Calendar- Students
Why do students wait to start career search?
• Focused on Studies
• Extracurricular Activities
• Lack of Search Process Awareness
The New Reality of Campus Recruitment

18. Search Calendar- Students
Why do students wait to start career search?
• Focused on Studies
• Extracurricular Activities
• Lack of Search Process Awareness
• Lack of Interview Confidence
The New Reality of Campus Recruitment

19. Search Calendar- Students
Why do students wait to start career search?
• Focused on Studies
• Extracurricular Activities
• Lack of Search Process Awareness
• Lack of Interview Confidence
• Lack of Employer Outreach
The New Reality of Campus Recruitment

20. Search Calendar- Employers
Hiring Date Awareness
2/3 of students are
unaware that most
employers have made Yes:
hiring decisions for 33%
graduating talent by No:
September 67%
of preceding year
The New Reality of Campus Recruitment

21. Search Calendar- Employers
April and Beyond 4%
• Many employers post
internships and summer
positions in September
Before
New Year
29%
January
though
March
67%
Summer/Intern Job Search Start Date
The New Reality of Campus Recruitment

22. Search Calendar- Employers
April and Beyond 4%
• Many employers post
internships and summer
positions in September
Before
• Over 70% of students start New Year
looking for intern positions 29%
after the New Year January
though
March
67%
Summer/Intern Job Search Start Date
The New Reality of Campus Recruitment

23. Search Calendar- Employers
April and Beyond 4%
• Many employers post
internships and summer
positions in September
Before
• Over 70% of students start New Year
looking for intern positions 29%
after the New Year January
though
• Employers reward early bird March
67%
candidates but may miss on
most qualified talent
Summer/Intern Job Search Start Date
The New Reality of Campus Recruitment

24. Search Calendar- Learnings
The New Reality of Campus Recruitment

25. Search Calendar- Learnings
• Employers need to add flexibility to their
interview calendars for maximum exposure to
collegiate candidate talent pool
The New Reality of Campus Recruitment

26. Search Calendar- Learnings
• Employers need to add flexibility to their
interview calendars for maximum exposure to
collegiate candidate talent pool
• Employers should adopt year round recruiting
concepts for career and intern positions
The New Reality of Campus Recruitment

27. Search Calendar- Learnings
• Employers need to add flexibility to their
interview calendars for maximum exposure to
collegiate candidate talent pool
• Employers should adopt year round recruiting
concepts for career and intern positions
• Consider adding “non-traditional” entry-level
position and internship start dates
– January for Summer Semester Graduates
– September for Spring Semester Graduates
The New Reality of Campus Recruitment

28. Career Fair/Campus Events- Students
The New Reality of Campus Recruitment

29. Career Fair/Campus Events- Students
Career Fair Attendance
• 2/3 students have
attended an on-campus
Career Fair at some point
Never
Attended
34%
Attended
66%
The New Reality of Campus Recruitment

30. Career Fair/Campus Events- Students
Career Fair Attendance
• 2/3 students have
attended an on-campus
Career Fair at some point
Never Attended,
• Only 1/2 of those Attended Would Attend
Again
students found the 34%
34%
experience worthwhile
enough to attend Attended,
additional Career Fairs Would Not
Attend Again
32%
The New Reality of Campus Recruitment

31. Career Fair/Campus Events- Students
Career Fair Attendance
• 2/3 students have
attended an on-campus
Career Fair at some point
Never Attended,
• Only 1/2 of those Attended Would Attend
Again
students found the 34%
34%
experience worthwhile
enough to attend Attended,
additional Career Fairs Would Not
Attend Again
• 34% have never attended 32%
an on-campus Career Fair
The New Reality of Campus Recruitment

32. Career Fair/Campus Events- Students
• 34% of students are # Information Sessions to Attend
not aware of company 42%
information sessions 34%
• 42% of students plan to
attend no company
information sessions
over the next year
Not Zero
Aware
The New Reality of Campus Recruitment

33. Career Fair/Campus Events- Students
• 34% of students are # Information Sessions to Attend
not aware of company 42%
information sessions 34%
• 42% of students plan to
attend no company
information sessions
over the next year 11%
8%
• Company info sessions 5%
reach less than 25% of
the student population Not Zero 1 to 5 5 to 10 10+
Aware
The New Reality of Campus Recruitment

34. Career Fair/Campus Events- Students
Most common reasons for not attending
Career Fairs or Company Information Sessions:
The New Reality of Campus Recruitment

35. Career Fair/Campus Events- Students
Most common reasons for not attending
Career Fairs or Company Information Sessions:
• Schedule conflicts
The New Reality of Campus Recruitment

36. Career Fair/Campus Events- Students
Most common reasons for not attending
Career Fairs or Company Information Sessions:
• Schedule conflicts
• Not interested in employers or opportunity
The New Reality of Campus Recruitment

37. Career Fair/Campus Events- Students
Most common reasons for not attending
Career Fairs or Company Information Sessions:
• Schedule conflicts
• Not interested in employers or opportunity
• Lack of familiarity with employers
The New Reality of Campus Recruitment

38. Career Fair/Campus Events- Students
Most common reasons for not attending
Career Fairs or Company Information Sessions:
• Schedule conflicts
• Not interested in employers or opportunity
• Lack of familiarity with employers
• Not aware of events
The New Reality of Campus Recruitment

39. Career Fair/Campus Events- Students
Most common reasons for not attending
Career Fairs or Company Information Sessions:
• Schedule conflicts
• Not interested in employers or opportunity
• Lack of familiarity with employers
• Not aware of events
• Friends/classmates not attending
The New Reality of Campus Recruitment

40. Career Fair/Campus Events- Employers
How many Fall Semester 2011 information
sessions did companies conduct?
80%
71%
70%
60%
50%
40%
30%
20%
10%
0%
1 to 5
The New Reality of Campus Recruitment

41. Career Fair/Campus Events- Employers
How many Fall Semester 2011 information
sessions did companies conduct?
80%
71%
70%
60%
50%
40%
30%
20% 15%
10%
0%
1 to 5 5 to 10
The New Reality of Campus Recruitment

42. Career Fair/Campus Events- Employers
How many Fall Semester 2011 information
sessions did companies conduct?
80%
71%
70%
60%
50%
40%
30%
20% 15% 14%
10%
0%
1 to 5 5 to 10 10+
The New Reality of Campus Recruitment

43. Career Fair/Campus Events- Learnings
The New Reality of Campus Recruitment

44. Career Fair/Campus Events- Learnings
• Employers need new vehicles and increased
frequency to reach collegiate talent targets
The New Reality of Campus Recruitment

45. Career Fair/Campus Events- Learnings
• Employers need new vehicles and increased
frequency to reach collegiate talent targets
– Speaking engagements
– Informal Meet and Greet sessions
• Soft sell message of company and opportunity
The New Reality of Campus Recruitment

46. Career Fair/Campus Events- Learnings
• Employers need new vehicles and increased
frequency to reach collegiate talent targets
– Speaking engagements
– Informal Meet and Greet sessions
• Soft sell message of company and opportunity
• Make career fairs and campus events memorable
The New Reality of Campus Recruitment

47. Career Fair/Campus Events- Learnings
• Employers need new vehicles and increased
frequency to reach collegiate talent targets
– Speaking engagements
– Informal Meet and Greet sessions
• Soft sell message of company and opportunity
• Make career fairs and campus events memorable
• Build “Word of Mouth” network
– Successful students are well connected
The New Reality of Campus Recruitment

48. Digital Media in Career Search-
Students
The New Reality of Campus Recruitment

49. Digital Media in Career Search-
Students
• Digital Natives
– Complete digital connectivity since childhood
– Daily computer/Internet use
– Instant access through mobile technologies
The New Reality of Campus Recruitment

50. Digital Media in Career Search-
Students
• Digital Natives
– Complete digital connectivity since childhood
– Daily computer/Internet use
– Instant access through mobile technologies
• Superficial Digital Search Capabilities
– Not proficient in utilizing Internet for detailed and
complex searches
– Heavy reliance on search engines to find answers
The New Reality of Campus Recruitment

51. Digital Media in Career Search-
Students
Social Media with Campus Career Search:
• Only 9% of students look for career information and
participate in career discussions on Social Media platforms
Students using SM as part of search
0% 10% 20% 30% 40% 50% 60%
The New Reality of Campus Recruitment

52. Digital Media in Career Search-
Students
Social Media with Campus Career Search:
• Only 9% of students look for career information and
participate in career discussions on Social Media platforms
• 44% are open to learn about employers and career
opportunities through digital media
Students using SM as part of search
Open to using SM as part of search
0% 10% 20% 30% 40% 50% 60%
The New Reality of Campus Recruitment

53. Digital Media in Career Search-
Students
Social Media with Campus Career Search:
• Only 9% of students look for career information and
participate in career discussions on Social Media platforms
• 44% are open to learn about employers and career
opportunities through digital media
• Almost half do not realize employers post career information
on social networks
Students using SM as part of search
Open to using SM as part of search
No realization employers use SM
0% 10% 20% 30% 40% 50% 60%
The New Reality of Campus Recruitment

54. Digital Media in Career Search-
Employers
Companies usage of digital media in their 2011 Campus Recruiting Strategy
56%
25%
15%
2% 2%
Much more A little more The same as A little less Way less
than last than last last year than last than last
year year year year
The New Reality of Campus Recruitment

55. Digital Media in Career Search-
Learnings
The New Reality of Campus Recruitment

56. Digital Media in Career Search-
Learnings
• Employers should actively promote
opportunity information online
The New Reality of Campus Recruitment

57. Digital Media in Career Search-
Learnings
• Employers should actively promote
opportunity information online
• Create engaging but dedicated online content
– Twitter & Blog site
– Campus Recruiting website
– Facebook Campus Recruiting page
– You Tube videos
The New Reality of Campus Recruitment

58. Opportunity Differentiation- Students
Advancement
34%
Opportunity
Nearly 60% of students Job Training &
25%
Support
cite advancement and
training as most Salary 23%
important factors in a
Work Culture 11%
new position
Flexible Schedule 5%
Other 2%
The New Reality of Campus Recruitment

59. Opportunity Differentiation- Students
The New Reality of Campus Recruitment

60. Opportunity Differentiation- Students
• Posted Job Descriptions address how great
company/opportunity is, not what employee
will do and where they can go in their career
The New Reality of Campus Recruitment

61. Opportunity Differentiation- Students
• Posted Job Descriptions address how great
company/opportunity is, not what employee
will do and where they can go in their career
• Job Descriptions are similar from company to
company- and few are attention grabbing
The New Reality of Campus Recruitment

62. Opportunity Differentiation- Students
• Posted Job Descriptions address how great
company/opportunity is, not what employee
will do and where they can go in their career
• Job Descriptions are similar from company to
company- and few are attention grabbing
• Campus Recruiters look & act the same:
– Most lack long term career & life experience
– Low credibility when presenting vision of future
The New Reality of Campus Recruitment

63. Opportunity Differentiation-
Employers
Campus Recruiter Demographics:
Do you stand out or are you just another face in the crowd?
Male
14% Over 30
30%
Female 30 and Under
86% 70%
Gender Age
70% of Campus Recruiters have less than 10 years career experience
The New Reality of Campus Recruitment

64. Opportunity Differentiation- Learnings
The New Reality of Campus Recruitment

65. Opportunity Differentiation- Learnings
• Create job descriptions for Candidate POV
– What You Will Do & Why It Will Be Fun
– Near and mid-term expectations
– Why opportunity is best for candidate
The New Reality of Campus Recruitment

66. Opportunity Differentiation- Learnings
• Create job descriptions for Candidate POV
– What You Will Do & Why It Will Be Fun
– Near and mid-term expectations
– Why opportunity is best for candidate
• Diversify Campus Recruiter personnel
– Add recruiters with long career experience
– Mentoring relationship vs Selling relationship
The New Reality of Campus Recruitment

67. Conclusions
The New Reality of Campus Recruitment

68. Conclusions
• Adopt new recruiting calendar strategy
The New Reality of Campus Recruitment

69. Conclusions
• Adopt new recruiting calendar strategy
• Expand scope of campus recruiting events
The New Reality of Campus Recruitment

70. Conclusions
• Adopt new recruiting calendar strategy
• Expand scope of campus recruiting events
• Expand digital media outreach
The New Reality of Campus Recruitment

71. Conclusions
• Adopt new recruiting calendar strategy
• Expand scope of campus recruiting events
• Expand digital media outreach
• Develop compelling job descriptions
The New Reality of Campus Recruitment

72. Conclusions
• Adopt new recruiting calendar strategy
• Expand scope of campus recruiting events
• Expand digital media outreach
• Develop compelling job descriptions
• Differentiate from talent competition
The New Reality of Campus Recruitment

73. Questions & Answers
The New Reality of Campus Recruitment

74. Contact Information
Tom Furlong
• tafurlong99@yahoo.com
• @TerrellMillTom
• http://www.linkedin.com/in/tomfurlong
The New Reality of Campus Recruitment