In 30 minutes, Tom Lietaert (Sales & Account Manager EmailGarage) will bring you a selection of the best tips and tricks in email marketing based on the broad archive of weekly EmailGarage tipmails. Bring yourself up to speed and be sure to view this presentation at the Email Marketing Forum 2013.

1. FUTUREPROOF
YOUR EMAILS
The best tips to create winning emails

2. WHY NOT BEGIN
WITH SIMPLE
THINGS?
Are your basics up to the right level?

3. START BY
IMPLEMENTING
Wikipedia : A best practice is a
THE or technique that has
BEST PRACTICES
method
consistently shown results superior
to those achieved with other means,
and that is used as a benchmark

4. Best Practices

5. THE SUBJECT LINE
Quick tips
• Pay attention to the news
• Use a simple formula
• Add timely topics and urgency
• Don‟t sound like SPAM

6. THE PREHEADER
Quick tips
• Extension of your subject line.
• The first line outlines the core
message of your email.
• Don‟t delete your “read online”
link
• Be creative– don‟t repeat your
subject line.

7. No perso: replace with „car‟
PERSONALISA
Example: Midas
TION
Prepare your <model car> for the
winter

8. PERSONALISA
Example: Midas
TION
With Personalisation  104,0
%
Without Personalisation 
57,5%

9. PERSONALISA
Example: Midas
TION
Without Personalisation  8
%
With Personalisation  29 %

11. THE MOBILE
REVOLUTION
Can you read your email on a mobile device?

12. THE IMPACT OF
MOBILE ON EMAIL
According to the latest stats of
our partner Litmus, mobile
email opens continued their
steady climb toward 50% by
gaining another percentage
point in September.

13. Quick
tips

14. SOLO
MOBILE FRIENDLY
EMAIL DESIGN
Example: Solo Open Kitchen

15. RESPONSIVE
EMAIL DESIGN
Example: Honda
Killer email templates made easy

16. RESPONSIVE
EMAIL DESIGN
Example: Honda
Killer email templates made easy

17. Killer email templates made easy

19. THE RISE OF
SOCIAL MEDIA
Can your emails easily be shared on social networks?

20. WHAT ABOUT
SOCIAL IN EMAIL?
Everybody uses social media
nowadays right? But how do
Social Media and Email
Marketing blend flawlessly?

21. CREATE NEWSLETTER
SUBSCRIPTION FORMS
Example: Essentiel
Killer email templates made easy

22. FOLLOW & SHARE
BUTTONS IN EMAILS
Example: Essentiel
Killer email templates made easy

23. VINE &
INSTAGRAM
Video and email don’t match
IN you can easily integrate
EMAIL?
but
short Vine or Instagram video
into you emails making them
even more future proof

24. Example: WPG

25. +4000 lists mad
1700 new likes
Example: WPG

26. AUTOMATION TO
COMPLETE THE
CIRCLE
Get even higher results through automation

27. ISN’T AUTOMATION
DIFFICULT ?
Marketers tend to think that
automating email messages
requires specific and costly
tools which are very difficult to
use…

28. WELCOME
MESSAGES
Example: Solo
Killer email templates made easy

29. WELCOME
MESSAGES
Example: WPG

30. AUTOMATED
SCENARIOS
Example: Nutricia Baby

31. Example: BOL.com
Killer email templates made easy

32. Example: BOL.com

33. THANK YOU
FOR
YOUR
ATTENTION!
Questions?
Contact:
EmailGarage
Tom Lietaert
Sales & Account Manager EmailGarage
tlietaert@emailgarage.com
Twitter: @tom_lietaert