Intranet & digital workplace transformation. J. Boye Conference 2014, Aarhus. Thomas Maeder, Swisscom AG.

1. Intranet & Digital Workplace Transformation
Aligning your internal forces to make things happen
Thomas Maeder
Head of Communication & Collaboration Experience
Swisscom AG
Intranet & Digital Workplace
J. Boye 2014
04.-06.11.2014, Aarhus

3. As Switzerland’s leading telecom provider, we are a trustworthy
companion in the digital world. Our aim is to inspire our customers with
the best network, superb offers and outstanding service.

4. Agenda
how to define
the scope & purpose
of your digital workplace?
4

5. We continuously add applications
to our business and private life
…and are still not happy like this guy ;-) 5
business private

6. We regularly hear about new
Intranet & Digital Workplace trends 6
Intranet 1.0, 2.0, 3.0
Social Software
Social Intranet
Mobile Enterprise
Digital Communications
Enterprise 2.0
Employee Portal
Social Collaboration
Enterprise Social Network
Cloud Workplace (SaaS, PaaS, IaaS)
Digital Workplace

7. We increasingly see the evolution of
Digital Workplace species 7

8. We need to define the scope & purpose
of our specific Intranet/Digital Workplace 8

9. Swisscom’s employees
are diverse 9

10. Swisscom’s employees
working days are diverse
Intranet
application
A
B
E
C
D
Intranet
Intranet
my typical
working day
10

11. …but there are some generic
needs & use cases
Application
A
B
E
C
D
my typical
working day
11

12. The generic needs & use cases
are the current scope for Swisscom’s Digital Workplace
Application
A
B
E
C
D
my typical
working day
12
Information Communication
Collaboration Employee Services
Identity/BrandIdentity/Brand
CultureCulture
InnovationInnovation
ProductivityProductivity

13. Swisscom Intranet 3.0
≈ Digital Workplace 1.0
Communication
Employee
Services
Social Layer
Rich Profile
Metadata
Information
integrated user experience
any device & any where
learnlearn
shareshare
followfollow
discussdiscuss
workwork
collaboratecollaborate
connectconnect
createcreate
……
Find, Ask & Discover
Collaboration
findfind
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The purpose of Swisscom’s Digital Workplace
is to deliver the user experience to meet
the current generic needs & use cases

14. Other resources for defining the scope &
purpose of your Digital Workplace 14

15. Agenda
establish a corporate vision for
your digital workplace
15

16. 16
“The intranet is essential.
But, the digital workplace is transformational.
No CEO gets really excited about their
intranet. But, they do get excited about the
digital transformation of work. In a holistic
and integrative way of thinking about it, it
implies an entire new mind-set around work.”
© Paul Miller co-author of the book “The Renaissance of Work in the Digital Age”
http://www.simply-communicate.com/news/book-reviews/renaissance-work-digital-age

17. 17
Communicate the vision for
the scope & purpose of your
Digital Workplace
the Swisscom Digital
Workplace is…
“your indispensable
digital buddy for the
working day”

18. Manage the right stakeholders and align the
internal forces to make things happen 18
assure daily business
= build trust
assure daily business
= build trust
© Jane McConnell http://www.digital-workplace-trends.com
improve continuously
= show progress
improve continuously
= show progress
anticipate and shape the future
= create sense of urgency
anticipate and shape the future
= create sense of urgency

19. 19
Swisscom Intranet/Digital Workplace
Evolution & Transformation
Great Intranets Require Years to CreateGreat Intranets Require Years to Create
Creating a new intranet or intranet redesign
has never been a small or quick endeavor.
Since 2001, we’ve tracked the length of time it
takes to create a great intranet from inception
to launch. On average, the process lasts for 42
months—or about 3.5 years.
© Jakob Nielsen NN/g Nielsen Norman Group
http://www.nngroup.com/articles/intranet-design-2013/

20. 20
Swisscom Intranet/Digital Workplace
Evolution & Transformation
20122009
Swisscom
Intranet 1.0
Intranet SCS
Intranet SCS-CBU
Intranet Fixnet
Intranet Mobile
Intranet Solutions
Intranet GHQ / PAR
Intranet ITS
Swisscom
Intranet 2.0
2014/2015
Swisscom
Intranet 3.0
Digital Workplace 1.0

21. Agenda
what has Swisscom
achieved so far?
21

22. any device & any where
22

23. integrated user experience
Information Communication
Collaboration Employee Services
23

24. rich profile
24

25. social layer
25

26. find, ask & discover
26

27. collaboration
27

28. Fragen & Feedback?

29. Thank you!
Thomas Maeder
Head of Communication & Collaboration Experience
Mobile + 41 79 688 08 71
thomas.maeder@swisscom.com
LinkedIn: http://ch.linkedin.com/in/maeder/en
XING: http://www.xing.com/profile/Thomas_Maeder
Swisscom AG
Group Communications & Responsibility
Alte Tiefenaustrasse 6
3048 Worblaufen - Switzerland
www.swisscom.ch
29