Get your Linkedin profile summary right and you'll have a powerful way to build awareness of who you are and attract in-bound leads. Get it wrong and people won't understand or remember who you are or what you do. Here are 6 tips for writing the perfect Linkedin profile summary. For more information on how you can get more leads from Linkedin in 3 easy steps, call Tom Mallens on 01926 678 920 or email tom@tommallens.com.

1. 6
tips
for
writing
the
perfect
Linkedin
profile
summary
1.
A
great
Linkedin
summary
is
a
simple
way
to
generate
interest
from
potential
customers
every
time
they
look
at
your
profile.
2.
Be
specific
about
who
you
help
and
the
value
you
offer
your
customers.
5.
3.
Get it right and every profile view will
help spread the word about your expertise.
4.
Get it wrong and people won’t
understand what you do or how you
could potentially help them.
A great way to write a perfect profile
summary is to remember the 6 ‘Ps’:
Position, Problem, Projection, Proposal,
Proof and Project. And here they are in
more detail for you . . .
7.
Problem:
What
problem
do
you
solve?
What
are
the
causes
and
solutions
to
this
problem?
8.
Projection:
What
happens
if
people
don’t
solve
this
problem?
What
will
the
effects
be
and
how
will
they
impact
their
life
and/or
business?
6.
Position:
What
you
do
and
what
types
of
people
you
help
in
business.
The
more
specific
you
are,
the
better.
9.
Proposal:
What
product
or
service
do
you
offer
that
solves
the
problem?
Proof:
What
evidence
can
you
give
that
you
actually
get
results?
This
could
be
facts
and
figures
or
recommendations
from
clients
–
Linkedin
is
great
for
this.
11.
Project:
What
projects
or
tasks
are
you
currently
working
on
that
are
of
interest
to
your
potential
customers?
10.
12.
If you cover these 6 Ps in your Linkedin
profile summary, then you’ll have the
foundations of a compelling statement
that won’t be forgotten by customers.
Helping
you
get
more
leads
from
Linkedin
in
3
easy
steps
W:
tommallens.com
E:
tom@tommallens.com
T:
01926
678
920
M:
07917
005
938
@TomMallens