Global Luxury Real Estate - Pelton Team Newport Beach

Coldwell Banker Global LuxurySM
2
The PELTON TEAM Global LuxurySM
program is
dedicated to providing our Clients with a competitive
advantage when selling their homes. We offer a robust
portfolio of partner print and digital media reaching
Affluent Buyers throughout the world.
From exciting new partnerships to our enhanced digital
package, you will find our comprehensive media
program is designed to connect PELTON TEAM
Listings to a worldwide audience in the most targeted,
most effective way possible. As a Global Luxury
Specialist with Coldwell Banker, we also enjoy
exclusive, pre-negotiated rates for top-tier media that
speak uniquely to the most discerning Buyers.
Luxury marketing in the 21st century requires more
than just expertise. It also requires powerful
connections and partnerships stationed around the
globe. The PELTON TEAM Coldwell Banker Global
Luxury program delivers that global exposure and
networking like no other.
Sincerely,
Tom and Paula Pelton
Global Luxury Specialist
Coldwell Banker Real Estate

C O N T E N T S
4
LUXURY REAL ESTATE
Homes & Estates / Unique Homes / Ocean Home
8
FINANCIAL NEWS
T he Wall Street Journal / New York T imes / Fi nancial T ime s
New York T imes International Edition / Forbes / Chief Executive
15
LUXURY LIFESTYLE AND GENERAL INTEREST
Robb Report / Haute L i v i ng / Luxe Interiors + Design / Town & Country
20
CONDÉ NAST LUXURY GROUP
Architectural Digest / Condé Nast Traveler / Wired / Vogue
Vanity Fair / T he New Yorker / Golf Digest / Bon A ppétit
International Robb Report / Luxury Properties
Unique Homes China Edition
41
DIGITAL
1 Million Impre ssions
Featured Proper t y: w w w.coldwellbankerluxury.com
Home of the Week: coldwellbankerluxury.com/ blog
WSJ.com / RobbReport .com / Juwai com / PropGoLuxury.com
29
CITY LIFESTYLE
Modern Luxur y / Gre endale Regional Titles / Sophisticated Living
34
INTERNATIONAL
T he Globe and Mail / London Daily Telegraph / Country Life

L U X U R Y R E A L E S T A T E

D i s t r i b u t i o n
CIRCU LATION: 100,000 +
Paid distribution via newsstands and subscribers in more than 80
countries, bonus distribution to international airline members and
first-class lounges, bonus mailings to Fortune 1000 and high-net-
worth households, and a digital version emailed to a worldwide
list of affluent consumers.
Unique Homes, which celebrated its 45th anniversary in 2016, has
been helping top agents promote their luxury listings to an
international audience longer than any other real estate magazine
in the world. Combining high-quality presentation with award-
winning editorial focused on luxury.
READERSHIP: 100,000+
AVERAGE NET WORTH: $4,525,000
GENDER SKEW: 55 % MALE, 45 % FEMALE
40% OF READERS OWN 2 PROPERTIES
30% OF READERS OWN 3 PROPERTIES OR MORE
U N I Q U E H O M E S
5

Homes & Estates magazine is
the premier resource for homebuyers searching for elite properties
of exquisite character. Published biannually, our publication not
only features extraordinary homes, but provides readers with the
latest trends in real estate, architecture, decorating, and lifestyle.
H O M E S & E S T A T E S
WALL STREET JOURNAL
S u p p l e m e n t
P r i n t D i s t r i b u t i o n
• distributed to approximately 70,000
Journal subscribers in top markets
• direct mail to the WealthEngine demi-
Billionaire list.
• direct mail to the most affluent zip
codes in the u.S.
• direct mail to top clients of Global
Luxury Specialists.
D i g i t a l D i s t r i b u t i o n
• Same digital distribution as International
Editions of Homes & Estates.
250,000+
COMBINED PRINT AND DIGITAL
P r i n t D i s t r i b u t i o n : 100,000
65,000 stand-alone copies:
• Newsstands around the world
• Ultra-high net-worth individuals in the united States
• Global Luxury Property Specialists and their top clients
• Select worldwide Coldwell Banker®
offices
35,000 copies:
• Inserted into the full international run of
Unique Homes Magazine
D i g i t a l D i s t r i b u t i o n : o v e r 100,000
• Coldwell Banker®
agents and clients
• Subscribers of Coldwell Banker Global LuxurySM
lifestyle blog
• Global Luxury and Coldwell Banker®
social
media channels
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Coldwell Banker VIEW Magazine is the largest real estate
magazine in Southern California. Distributed through Orange
County Register, Los Angeles Times, and San Diego.
V I E W M A G A Z I N E
WALL STREET JOURNAL
S u p p l e m e n t
15 MILLION+
LARGEST REAL ESTATE PUBLICANTION IN
SOUTHERN CALIFORNIA
• newsstands throughout Southern California
• Distributed through OC Register and LA Times
DIGITAL DISTRIBUTION – VIEW ONLINE
• Coldwell Banker®
agents and clients
7
L A T I M E S & O C R E G I S T E R

Coldwell Banker VIEW China Edition is distributed into China 3
times per year to Wall Street Journal Subscribers.
V I E W C H I N A
WALL STREET JOURNAL
SUBSCRIBERS 3 X YEAR
P r i n t D i s t r i b u t i o n :
BEIJING AND SHANGHAI
• Ultra-high net-worth individuals in the United States
• Global Luxury Property Specialists and their top clients
• Worldwide Coldwell Banker®
offices
8
L O C A L P U B L I C A T I O N S
Local Newspapers and Magazines
DAILY PILOT
OC BUSINESS JOURNAL
OC HOMES
LAGUNA BEACH
SAN CLEMENTE
DANA POINT
NEWPORT BEACH

F r i d a y M a i n N e w s
CIRCULATION: 660, 234
READERSHIP: 2,081,000
MALE / FEMALE SK EW: 60.5% / 39.5%
MEDIAN AGE: 41
T H E N E W Y O R K T I M E S
F R I D A Y M A I N N E W S
The New York Times is widely recognized as the most influential news source for many of the world’s most sophisticated and loyal
readers. The Main news section provides extensive coverage of the leading events and issues of the day, global and national. It features
the editorial page and Op-Ed articles contributed by leaders in every field. daily, the Main news section is the most well-read section and it
sets the agenda for the most important news of the day.
T h e N e w Y o r k T i m e s M a g a z i n e
Published weekly, the New York Times Magazine features in-depth
narratives, trendy stories, and opinionated essays by some of today’s
most influential and entertaining writers.
SiZe Co S t
M a g a z i n e D i s t r i b u t i o n
SUNDAY CIRCULATION: 1,260,142
AVERAGE IN COME: $175,968
MEDIAN AGE: 55
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W A L L S T R E E T J O U R N A L

The New York Times International Edition is a leading international
source for opinion leaders and decision makers around the globe.
With dedicated newsrooms in Paris, London, Hong kong and new
york; and journalists reporting from all corners of the globe, its
informative, inspiring, and intelligent coverage of the world makes it
required reading in 130 countries around the world.
C i r c u l a t i o n / D e m o g r a p h i c s
CIRCULATION: 220,472
AVER AGE HHI : $367,700
MEDIAN AGE: 55
N E W Y O R K T I M E S
I N T E R N A I T O N A L E D I T I O N
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Established in 1977, Chief Executive magazine provides ideas, strategies, and tactics for top executive leaders seeking to build more
effective organizations. Our publication conveys the full range of the CEO experience, from corporate challenges and personal pressures to
the satisfaction that comes with the most demanding job in business.
CIRCULATION: 42,698
READERSHIP: 125,028
CEOS / CHAIRMEN / PRESIDENTS / OWNERS: 92%
MEDIAN AGE: 49.2
MALE / FEMALE SK EW: 82% / 18%
AVER AGE HHI : $1.6 MILLION
AVERAGE N ET WORTH : $9.9 MILLION
LE ADERS OF COMPANIES WITH OVER $ 100
MILLION IN REVENUE: 69 %
RE ACHES 91% OF CEOS WHO LEAD COMPANIES
WITH $50 million or more IN ANNNUAL REVENUE
Page SiZe Co S t
C H I E F E X E C U T I V E
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L U X U R Y L I F E S T Y L E &
G E N E R A L I N T E R E S T

Robb Report is the leading voice in global luxury. Widely regarded
as the single most influential journal of living life to the fullest, Robb
Report covers the newest in what matters most to its discerning
and sophisticated audience.
MEDIAN AGE: 42
MALE/FEMALE RATIO: 77%/23 %
AVERAGE HHI: $ 363,000
AVERAGE HNW: $ 2,400,000
R O B B R E P O R T
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Whether they’re choosing their primary residence or picking out a
place to escape to near the water or on a golf course, every home
is a castle for the Town & Country reader. With the means to make
their dreams come true and the desire to live life exactly how and
where they want, Town & Country readers are the first choice for
real estate developers looking to show exclusive properties.
READ ERSHIP: 625,000
MALE/FEMALE SKEW: 27% / 73 %
MEDIAN AGE: 55.2
AVERAGE HHI : $314,983
AVERAGE NET WORTH: $1.5 MILLION
T O W N & C O U N T R Y
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C O N D E N A S T L U X U R Y G R O U P

Published monthly, Architectural Digest is a modern icon of
architecture and design. More about the art of architecture than
commerce, AD has far more cachet than a mere “house book,”
inspiring decisions as well as feeding fantasies. Advertisements
within our pages directly inspire our affluent audience to pursue
and source their dream homes. Our special issues focus on cities,
country homes, and global architecture.
D e m o g r a p h i c s
MEDIAN AGE: 57
MEDIAN HHI : $179,827
MALE / FEMALE SKEW: 53% / 47%
A R C H I T E C T U R A L
D I G E S T
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MEDIAN AGE: 42
The foundation of Vogue’s leadership and authority is the brand’s
unique role as a cultural barometer for a global audience. Vogue
places fashion in the context of culture and the world we live in —
how we dress, live, and socialize; what we eat, listen to, and watch;
who leads and inspires us. Vogue immerses itself in fashion, always
leading readers to what will happen next. Vogue defines the culture
of fashion. Thought-provoking, relevant and always influential.
V O G U E
18

MEDIAN AGE: 56
The New Yorker has made many artists and writers household
names. Its short stories are masterpieces, its reporting award
winning, and its cartoons legendary. Each week, millions of high
achievers turn to its mix of arts, architecture and design, business,
politics, and science to be informed on all that matters, including
their future dream homes. The New Yorker is the authority on
practically everything, including future dream homes.
T H E N E W Y O R K E R
19

d e m o g r a p h i c s
MEDIAN AGE: 52
MALE / FEMALE SK EW: 38 % / 62%
bon appétit focuses on what’s current and stylish, while still giving
readers valuable cooking tools and tips. The only food lifestyle
publication on the market, bon appétit offers “life through the lens
of food” — cooking in, dining out, culture, travel, entertainment,
shopping and design.
B O N A P P E T I T
20

C I T Y L I F E S T Y L E
A N D I N T E R E S T

At Modern Luxury, we know that community, more than ever,
defines who we are. And city by city, we make living well an art
form. We are the largest local luxury media company, delivering the
most affluent audiences in the most prominent cities in the uS. We
bring luxury closer to home, because we live there too.
MEDIAN AGE: 47
AVERAGE NET WORTH: $2,213,920
M O D E R N L U X U R Y
22

Our lifestyle publications connect with the affluent and the
aspirational, socially sophisticated, resident and visitor, through a
format that’s uniquely fast-paced, modern, edgy, uber-local and
highly relevant. Reflecting the landscape of modern media and the
way today’s consumers access and enjoy news, our publications
combine slick, smart, pithy text with bold, beautiful imagery. The
vibe is upbeat, witty, authoritative, insider-y; the voice is intimate,
irreverent, and intelligent. And, like the ultimate cocktail party,
content is curated and sophisticated.
AGE 25 - 34: 11%
AGE 35 -44: 29 %
AGE 45 -54: 28%
AGE 55 +: 31%
HHI : $ 200,000 + 99%
LIQUID ASSE TS: $750,000 + 99%
HOME VALUE: $ 1,000,000 + 98 %
MALE / FEMALE SKE W: 45 % / 55 %
MARRIED : 67%
reach individuals with the highest disposable
income and greatest spending power in each market.
G R E E N D A L E R E G I O N A L S
23

The Globe is an essential read for Canadians who seek insight and prespective on the issues that affect our domestic landscape and
the world at large. If it’s engagement you seek, newspapers are still your most effective platform. While the audience for other media
is often heavily distracted, our readers spend quality, focused time reading their Globe. It’s an intimate, absorbed and fiercely loyal
readership.
GEOGRAPHIC DISTRIBUTION: CANADA
CIRCULATION: 407,000 (SATURDAY)
READERSHIP: 1,864,000 (SATURDAY)
HOUSEHOLD INCOME: 36% HAVE INCOME
OF $100,000+
T H E G L O B E A N D M A I L
25

E dit ion C i r c u l a t i o n Frequency
Saudi Arabia 20,000 12x
China 848,000 12x
India 30,000 12x
Kazakstan 20,000 10x
Korea 30,000 12x
Malaysia 11,000 12x
Mexico 40,000 12x
Russia 22,000 11x
Singapore 15,000 12x
Spain 30,000 10x
Thailand 15,000 12x
Turkey 10,000 12x
Vietnam 10,000 12x
I N T E R N A T I O N A L R O B B
R E P O R T
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UNIQUE HOMES launched a China edition for one simple reason:
Chinese buyers are having a major impact on luxury property
markets across north America, and there is no sign of a slowdown
in their purchasing activity. In fact, the Chinese have now eclipsed
Canadians to become the largest group of foreign real estate
buyers in the united States, and we want to help you reach them
before they buy.
CIRCULATION: 100,000 +
Print and digital distribution for Unique Homes China is 100,000+.
Print copies are distributed to a prime list of highly affluent Chinese
individuals in China’s major cities as well as through private-
membership organizations. The digital edition is distributed via
email and is available on the home page of uniqueHomes.com –
unlike many websites, uniqueHomes.com can be accessed inside
China.
U N I Q U E H O M E S C H I N A
40

.
W A L L S T R E E T J O U R N A L
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The Industry Leader of Business & FinancialNews
Europe
Countries
EUROPE EDITION ASIA EDITION
BELGIUM NETHERLANDS AUSTRALIA KOREA TAIWAN
CZECH REPUBLIC POLAND CHINA MALAYSIA THAILAND
FRANCE
GERMANY
ITALY
MIDDLE EAST / AFRICA
SPAIN
SWITZERLAN
D TURKEY
UNITED KINGDOM
HONG KONG
INDIA
INDONESIA
JAPAN
NEW ZEALAND
PACIFIC ISLES
PHILIPPINES
SINGAPORE
VIETNAM
Distribution
150,000+ COMBINED CIRCULATION
Asia
Our partnership with Wall Street Journal we have the
ability to target an affluent global audience through
alternating monthly, full-page advertising in the Asian
and European editions of The Wall Street Journal.
With a combined circulation of over 150,000 in more
than 30 countries to an average household net worth
of over $2 million,

1 M I L L I O N I M P R E S S I O N S
30
R E A L E S T A T E P O R T A L S
L I F E S T Y L E M E D I A
N E W S M E D I A
Place your most prestigious properties in front of a worldwide
affluent audience on Coldwell Banker Global Luxury blog, an online
destination dedicated to the art of fine living. A new “Home of the
Week” is unveiled each Tuesday, occupying the lead position on
the homepage for one week. unparalleled exposure for your listing
also spans across multiple social media platforms, including:
Video on the official Coldwell Banker YouTube Channel
Coldwell Banker Global Luxury blog
Official Facebook page
Official Twitter account
OTHER OPPORTUNITIES
• Over $10 Million – New listings over $10 million. Monthly e-blast
inclusion.
• Just Listed – New listings over $20 million.
• House Tour – An in-depth look at a beautiful listing with unique
story.
H O M E O F T H E W E E K
COLDWELLBANKERLUXURYBLOG.COM

www.COLDWELLBANKERHOMES.COM
www.COLDWELLBANKERGLOBALLUXURY.COM
The Coldwell Banker Global Luxury program sets the benchmark for modern luxury real estate marketing. With that in mind, our
program offers an elite portfolio of digital promotional opportunities designed to not only increase the exposure of your finest listings, but
also showcase these properties in the most elegant light to an affluent audience. There are three distinct opportunities for promoting your
listings directly on coldwellbankerluxury.com and the stylish Coldwell Banker Global Luxury blog including:
•H o m e p a g e P r o p e r t y V i d e o •H o m e p a g e F e a t u r e d P r o p e r t y P h o t o g r a p h y •H o m e o f t h e W e e k
F e a t u r e d H o m e p a g e P r o p e r t y L i s t i n g
Securing a premium position as one of the Featured Properties on
the Coldwell Banker Global Luxury homepage assures your prized
listing will receive maximum exposure. As a Featured Property,
your beautiful property photography will have a place to shine
among an elite and rotating group of five properties. Prominent
links and a call to action will be displayed, inviting potential buyers
to explore more details about the home.
F e a t u r e d H o m e p a g e V i d e o
Video: There is no more powerful tool for showcasing the true
luxury character of a property. If you have created a professional-
quality video that captures the unique qualities and amenities of
your listing, submit it for promotion on the Coldwell Banker Global
Luxury homepage. Selection of your video ensures that your listing
will be viewed by thousands of the world’s most qualified affluent
homebuyers.
F E A T U R E D P R O P E R T Y
P L A C E M E N T A N D V I D E O
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Leveraging Juwai.com’s exclusive audience, this premier Chinese
luxury property & lifestyle channel showcases the world’s most
exquisite properties.
Juwai Luxe features highly targeted content for the luxury
consumer, exploring seasonal influences impacting consumers
year-round. Editorial covers everything from fashion and apparel to
food and holidays, lifestyles and activities. Listings appear on the
Juwai Luxe and Juwai.com channels.
J U W A I . C O M
32

L I S T G L O B A L L Y
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ListGlobally Translates Listings into 19 Languages around the world

C B S O C I A L M E D I A
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Posts on Coldwell Banker social media reach an audience of over 200,000 per week

W O R L D P R O P E R T I E S
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.
Proxio Pro Agent Networking
NETWORK: 750,000 Agent Network
Worldwide
CAPABILITIES: Agents identified by
Language and Specialities
Your listing is presented in an elegant, dynamic single property website. Attractive e-brochures are automatically created to
highlight your property. These materials are easily shared via email and social media at just a touch of a button

P E L T O N T E A M S O C I A L M E D I A
36
Posts on PELTON TEAM social media reach an audience of over 100,000 per week
Personal Social Media Connections:
Tom E. Pelton Personal Facebook 4945
Tom Pelton Personal Facebook 4896
Paula Pelton Personal Facebook 4993
Tom Pelton Linkedin 6534
Paula Pelton Linkedin 2031
Tom Pelton Instagram 2018
Paula Pelton Instagram 1002
Tom Pelton Twitter 1,404
Tom Pelton Proxio 5039
Facebook Business Pages:
Global Luxury Real Estate 3917
Coldwell Banker Pelton Team 762
Newport Beach Real Estate 682
Paula Pelton Realtor 405
Newport Beach Homeowners 502
Newport Coast Homeowners 177
South Orange County Agents 826
Corona Del Mar Homeowners 524
Total Personal Pelton Team Audience 365,929
.
PELTON PERSONAL CONNECTIONS
PELTON TEAM PERSONAL CONNECTIONS: 365,929
PERSONAL EMAIL REACH TO LUXURY AGENTS : 11,875
Email Reach
International Agents 5039
Luxury Agents 4236
Orange County Agents 1600
Coldwell Banker So Cal Agents 1000
Total Agent on Email List 11,875

© 2017 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair
Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker
logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker
Real Estate LLC in the united States and by Coldwell Banker LLC in Canada. Each sales representative and broker is responsible for
complying with any consumer disclosure laws or regulations. In Canada, any use of the term “sales associate” or “agent” herein shall be
replaced with the term “sales representative”.
Tom and Paula Pelton
840 Newport Center Dr.
Newport Beach Ca. 92660
949-667-1940 AgentCoach@gmail.com
http://www.GlobalLuxuryBroker.com

Global Luxury Real Estate - Pelton Team Newport Beach

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